Head Of Digital & Performance
Current- Develop strategies and tactics for digital and online media in conjunction with the strategy, planning, and sales departments to increase sales.- Generate B2B demand and performance.- Analyze and optimize the entire inbound and SEO process using tools like RD Station, Marketo, and HubSpot.- Operate media to optimize performance.- Establish and ensure the Flow goals agreed upon with the client.- Provide information and reports to the project and strategy departments about active media.- Create KPI tracking reports and inform other departments of progress.Some clients served:- Hold recurring meetings with the client based on the set target, showing gaps, evolutions, ROI, ROAS, CAC x LTV, and discussing improvements for the outcome.-> Algar Telecom-> Stone-> Pagar.me-> Equals-> Lenovo-> Ultragaz-> Unilever-> Motorola-> Edenred USA-> Boavista Tecnologia-> AdobeAmong others in the technology sector.