Current responsibilities include conducting business research and providing strategy consulting for clients as the only undergraduate student on this graduate-level research team. I conduct end-to-end research projects on a wide range of topics, including prototype development, feasibility studies, commercialization research, cost-benefit and financial analysis, due diligence, economic and market research, and the creation of marketing plans, all aimed at driving business growth and optimizing performance.Staffed on projects in bioremediation, statewide economic research, economic impact analysis of a major electronics manufacturer, competitive pricing analysis, internal strategy development, and the development of a University Prototype Lab.

Current responsibilities include in-depth research, leadership consultation, marketing strategy development, keynote speaking, process improvement, and mentoring and developing student leaders. Spoke on leadership development at three national conferences, addressing over 450 Student Body Presidents and Vice Presidents from across the nation. Nominated for Rookie of the Year.

• Led impactful qualitative and quantitative research that shaped BambooHR's strategy and product development, collaborating cross-functionally with marketing, pricing & packaging, finance, and product teams to develop research projects, support self-service research, and socialize insights. • Designed and distributed surveys, conducted interviews, created dashboards, managed research vendor relationships, and utilized tools like Qualtrics, UserTesting, Tableau, Excel, and Dovetail to analyze and visualize data on brand identity, ad testing, customer insights, GTM metrics, product development, international expansion, and pricing strategies.• Presented actionable insights to executives, driving strategic initiatives in areas such as international payroll via MaxDiff and TURF analysis as well as Van Westendorp pricing research, directly advancing company goals.Awarded the “Make It Count” Core Value Award & received a full-time offer.

• Led the ISU Strategy and Research team as the Head of Research in a premier collegiate advertising competition, orchestrating a cross-functional data-driven strategy campaign for a Fortune 25 client with a $50-75 million budget aimed at maximizing engagement and shifting consumer behavior among the 18-35 demographic.• Spearheaded an in-depth market analysis and competitive research using advanced analytical tools (Excel, Power BI, AdMall, Claritas, Qualtrics), setting the stage for a multi-channel campaign that aligns with strategic trends and adjusts consumer behaviors, aiming for a landmark 75% behavior adoption rate by 2030.• Orchestrated a comprehensive research approach of generating qualitative data (focus groups), quantitative data (surveys), and in-depth secondary data, to deeply understand and engage our target audience, crafting a campaign that resonates and amplifies our client's brand preference, ensuring measurable impact on brand affinity. Awarded "Best Use of Research" by NSAC District XI as our Head of Research, selected from among nine universities.

• Conducted market research and developed recruitment strategies for Credera, focusing on top-tier and under-represented educational institutions. Analyzed academic and extracurricular organizations, identifying partnership opportunities in MBA programs and consulting clubs. Worked with senior consultants to tailor recruitment approaches to meet Credera’s needs in business, technology, and engineering.• Created engagement strategies for Credera, sponsoring university events, hosting case competitions, and consulting university faculty on curriculum development, enhancing Credera’s presence as a top recruiter. Utilized research tools to perform extensive market analysis to guide strategic consultation, producing actionable insights that supported client needs and ensured high-quality deliverables.• Engaged in client workshops, weekly team meetings, and presented research and strategic recommendations, further developing my skills in stakeholder management and elicitation. Identified underutilized recruitment opportunities at HBCUs, HSIs, and non-target schools, locating over 140+ potential recruitment organizations and three underutilized market opportunities by researching their core values, notable alumni, program value offerings, and curriculum. Selected as a Top 3 Presenter out of 101 externs, presenting to incoming externs, Credera leaders, and the recruitment team.

• Represented a portion of 12,000 constituents as an ISU Senator, orchestrating meetings and strategically allocating over ~ $1,200,000 for University and student-led initiatives, resulting in increased campus involvement and optimized KPIs according to our 15-Year Campus Master Plan Charter which I assisted in the creation of.• Collaborated with key University stakeholders (Administration, State Legislation, Students) to devise successful action plans generated from vague goals, and enhanced positive coordination across diverse interests through project management experience and involvement as Chair of the Student Involvement Committee and member of key committees (Finance Committee, Open Education Resource Committee, Scholastic Appeals Committee, and Campus Master Plan Committee).• Incentivized excellence at ISU by boosting student engagement through approvals for travel and club funds, additionally enhancing ISU's academic culture of excellence & grit by advocating for student initiatives via the ROAR Report Podcast.Received approximately ~91% of the total votes during my campaign for this position, outpacing four other candidates.

• Spearheaded strategic marketing initiatives, including social media and content marketing, that enhanced brand awareness, and significantly boosted ticket sales through comprehensive market research and data analytics leading to amplifed event profiles and increased customer acquisition. • Executed high-profile branding campaigns and partnerships (e.g. Jason Derulo, Daya, Landslide Festival), resulting in over 600 total tickets sold per event and contributing to more than $540K in revenue.• Utilized hybrid marketing strategies and in-depth brand analysis to improve brand visibility, leading to a substantial increase in digital impressions (>150,000 per event) and optimized ticket sales (minimum 400 tickets/event), by creating an ideal customer profile via leveraging CRM data, qualitative brand analysis, market research, and demographic analysis.

• Founded Idaho Party Central, consulted on event marketing strategy, customer segmentation and pioneered the implementation of data-driven social media strategies & proprietary sales optimization strategies to sell as many as 1500 tickets in a single event, and generate total additional revenue for clients of ~ $203,000.• Trained & managed sales/promotional teams, and generated event success with renowned DJs by using marketing campaigns to build engagement, leading to increased brand awareness and ticket sales by up to 38%.• Marketed >100 events, and orchestrated successful marketing leading to substantial in-person exposure and customer rapport. Collaborated with DJs, venues, and influencers to boost brand awareness through graphic design, strategic fliering, and content marketing, leading to hundreds of thousands of digital impressions.Sold "Idaho Party Central LLC" in February 2024.

• Spearheaded ISU's official student sports marketing and brand image development, enhancing involvement, student culture, and event attendance through actionable core values and strategic brand management.• Orchestrated a potent marketing campaign, and developed an interactive brand-awareness website and optimized email list, boosting student participation and enhancing event culture, resulting in a 27% increase in sports event attendance.• Amplified brand recognition and social media following by 507% using QR codes, Link Tree, and strategic marketing, seamlessly linking physical-digital platforms, building a robust website, email list, and promoting events.