Derek Andersen Email & Phone Number

Chicago

The Content Marketing and SEO Manager is the engine that drives Invoca’s content machine. Their mission is to drive brand and category awareness by keeping Invoca at the top of the SERP and top of mind for all of our prospects and customers. The Content Marketing and SEO Manager is an adept wordsmith who knows how to communicate Invoca’s value proposition clearly with a voice that’s engaging, entertaining, and authoritative. From blog posts to case studies to ebooks, they know how to plan and produce content that’s valuable to our prospects and our internal customers. They’re also an SEO whiz that can continually optimize our content to get more eyeballs and keep us one step ahead of the competition. The Content Marketing and SEO Manager works closely with the Director of Content Marketing to develop, innovate, and execute a content strategy that grows our online presence quarter after quarter and positions Invoca as the leader in the conversation intelligence space.

Chicago, Illinois, United States

Write thought leadership blogs, ebooks, infographics for an audience of data-driven marketers and sales teams. Create SEO-optimized content and test site features to increase organic conversion rates. Work with clients to draft success stories and case studies. Collaborate with sales and demand generation teams to develop content strategies that drive revenue growth.

Chicago

Manage DialogTech's blog and SEO strategy. Write thought leadership ebooks and infographics aimed at an audience of knowledgeable digital marketers. Test and optimize DialogTech's website experience. Manage DialogTech’s weekly email blasts and make optimizations to improve opens, clickthroughs, and content downloads.

Chicago

Wrote thought leadership white papers and blog posts for Sphere’s wide range of software development services. Implemented an SEO strategy that doubled Sphere’s monthly website traffic. Served as lead writer on Sphere’s comprehensive website update. Managed the marketing budget for a Python webinar – utilized email marketing, Google Ads, LinkedIn ads, and promoted content on Twitter to bring a record number of attendees.

Double Major In English Writing and Business Administration (Marketing Concentration). I also participated in NCAA cross country (team MVP 2015), NCAA track and field, Sigma Alpha Pi (National Society of Leadership and Success), Alpha Lamba Delta (Academic Honor Society), and served as the advertising chair of the Illinois Wesleyan Health Club.

Chicago, Il

I wrote copy for various global brands: Cargill, Procter & Gamble, CME Group, First Data, Hyatt, Sappi, and IBM, adapting to the voice, style, and audience of each. I also presented work in client meetings, received feedback, and handled any necessary revisions. Finally, I initiated and oversaw a large internal project, organizing all of the product names the writing staff had ever generated into a comprehensive, searchable document.

Bloomington/Normal, Illinois Area

I marketed for 3 major Bloomington radio stations, each with vastly different demographics. To do so, I managed social media accounts for the stations, updated their websites, and designed content using Photoshop and Adobe Premier. I also organized, coordinated, and staffed various promotional events including Put for A Grand, The Diabetes and Wellness Expo, and the Gary Allen concert.