Derek Lincoln Email and Phone Number

Leading the Digital practice Western region (Nevada and California offices) with a team of 95 developing and implementing innovative digital engagement strategies for brands including Kraft, Mondelez, PayPal, eBay, Union Bank, Aimia, Intuit, Samsung, Unilever, KPMG, Gildan, AMD, EMD Serono, Canon and Wells Fargo.

I see digital as a core channel for reaching customers with effective messages, engaging content and to either listen or engage utilising the plethora of social media platforms and community options, in a way they have identified as a preferred method of communication (social CRM). The key for me though is the ability to measure and track where HCP's are engaging, enjoying content, and where they are dropping off enabling content to be refined and investments & resource to be focused . Although often a Marketing initiative, digital evolution is an organisational transition, and therefore the successful projects are those where collaboration on every project starts at the very beginning, to drive success and economies of scale through approval to implementation.

I was responsible for building the worldwide social media strategy and execution plans to drive long-term loyalty, value, satisfaction, and revenue on behalf of Dell's Imaging and Printing Group -- a $24 billion business. I was honored to be awarded Dell's global marketing award for excellence based on groundbreaking work in social media and relationship marketing. Also earned a CINE Golden Eagle AwardMy day-to-day responsibilities and contributions included:-- Develop and execute the social media strategy and programs within digital marketing and media operational structure and go-to-market mix. -- Governance and collaboration to execute consumer, small business and enterprise social media and digital marketing plans to support global marketing campaigns-- Manage agency and partner relationships -- Develop and oversee social media marketing key performance indicators and reporting -- Conceptualize, brief, assign, and manage digital content, media, communications and programs to provide an engaging experience for new and existing customers to drive awareness, preference and purchase-- Manage and contribute to Dell's blogs, wikis, Twitter, Facebook, YouTube, and external blogger outreach and engagement-- Collaborate with Search and Digital Marketing leads to build strategic and tactical plans to generate and grow qualified traffic and engagement at significant cost savings-- Evangelize and consult on social media best practices and execution -- Author internal HP blog for digital and social marketing-- Conference speaker, including Web 2.0 Expo, M2C, Social Networking Conference

Coordinating communications planning projects including strategic communications rollout, advertising forecasts and calendar of communications opportunities. Analyzing data and preparing reports for state senators, and advising on their implications.On the founding executive committee of Tomorrow's Public Service, a government-wide organization for young professionals.- Improved the use of opportunities calendar items by 25% by working with senior staff to improve & re-launch the calendar- Increased rollout process efficiency: lowered production time by 50% and raised on-time submissions from 62% to 93%- Co-founded province-wide network of 1,600 young professionals; managed group’s website and internal communications