Derek Rasmussen Email & Phone Number

San Francisco Bay Area

Gather and organize marketing data from various sources, including but not limited to CRM systems, social media platforms, web analytics, and marketing automation tools.Ensure data accuracy, completeness, and reliability through regular audits and data cleansing processes.Conduct thorough analysis of marketing campaigns, customer behavior, and market trends to identify key insights.Utilize statistical methods and data modeling techniques to extract meaningful patterns and correlations from large datasets.Create and maintain visually appealing and informative dashboards and reports for key stakeholders, providing regular updates on marketing performance metrics.Develop automated reporting processes to streamline data delivery and enhance efficiency.Work closely with marketing, sales, and product teams to understand business goals and provide data-driven insights to support decision-making.Collaborate with IT and data engineering teams to ensure seamless data integration and availability.

Performs complex data analysis in support of developing ad-hoc and automated reports. Conducts quantitative analysis including but not limited to ROI, trending, identification and assessment of opportunity and risk, forecasting, regressions, correlation and probability modeling. Creates multiple scripts and queries to assemble a report or series of reports related to the same topic. Troubleshoots problems and questions, and monitors for issues and exceptions as necessary. Designs, develops, implements and maintains business plans in support of corporate initiatives. Works directly with business leaders on development and execution. Monitors and measures the success of implemented plans. Reviews, analyzes and evaluates business and system process enhancements related to database integration projects. Develops, maintains, and publishes reports. Provides training when applicable on reporting tools such as BI reporting and/or Pivot Table functionality. Creates and processes promotional lists based on analysis or supplied specs; resolves any list issues (shortages, overages, inconsistencies, etc.) with internal requestor. Runs multiple scripts and queries to assemble a report or series of reports related to the same topic. Troubleshoots problems and questions and monitors for issues and exceptions as necessary. Maintains list selection information in appropriate systems. Creates and modifies weekly promotional files to conform to corporate customer contact guidelines. Creates and maintains documentation of analysis and reporting processes. Functions as Subject Matter Expert (SME) on projects related to customer data, trends, etc. Transforms raw data into finished products working with a variety of systems and data files; includes analyzing file structure and creating file layouts.

Neenah, Wisconsin

Involved in a mix of reporting, analysis and operational work that may be somewhat difficult in character. May include ongoing operational process work.•Develops, maintains, and publishes reports. •Creates and processes promotional lists based on analysis or supplied specs; resolves any list issues (shortages, overages, inconsistencies, etc.) with internal requestor. •Runs multiple scripts and queries to assemble a report or series of reports related to the same topic. Troubleshoots problems and questions and monitors for issues and exceptions as necessary. •Maintains list selection information in appropriate systems. •Creates and maintains documentation of analysis and reporting processes. •Transforms raw data into finished products working with a variety of systems and data files; includes analyzing file structure and creating file layouts. •Performs complex data analysis in support of developing ad-hoc and automated reports. •Creates multiple scripts and queries to assemble a report or series of reports related to the same topic. Troubleshoots problems and questions, and monitors for issues and exceptions as necessary. •Designs, develops, implements and maintains business plans in support of corporate initiatives. Works directly with business leaders on development and execution. Monitors and measures the success of implemented plans. •Reviews, analyzes and evaluates business and system process enhancements related to database integration projects. •Works with business analysts, administrators and end users of SAP CRM reporting tools to align all systems based on sales structure.

Neenah, Wisconsin

Sells subscriptions (new and renewal) to customers within assigned account base. Builds sales pipeline by qualifying accounts and making placements for themselves, as well as other areas within corporate accounts. Looked to as the Publications experts in Corporate Accounts. Manages and updates assigned accounts subscription services and contact information. Assists leadership with the following tasks: on-boarding, training, identification of coaching/development needs, preparation for staff meetings, and development/coordination of sales contests. Identity publication enterprise opportunities. Preforms subscription product conversions. Continuously qualifies and develops accounts by identifying additional contacts/buyers and sales opportunities

Bachelor Of Science (Bs), Business, Management, Marketing, And Related Support Services

Marketing, Advertising, and Consumer Relations

Bachelor'S Degree, Business Administration And Management, General

Activities and Societies: Soccer

Master Of Business Administration (M.B.A.), Finance And Financial Management Services

Seeking Master's Degree in Finance