Derek Leung Email & Phone Number

Canada

Halifax, Nova Scotia, Canada

Halifax, Nova Scotia, Canada

In addition to my previous role as Manager, Digital Sales:• Increased revenue by ~17% compared to previous fiscal• Oversee and manage the Market Research and Insights team, external web developers, and external media producers (graphics, video)• Drive marketing initiatives to increase professional and executive engagement in various industries• Plan and execute our new upcoming website and registration system• Conduct data analysis, reporting, and budget management• Lead teams and manage processes, technology, and collaborations

• Led marketing campaigns to increase enrolments for professional and executive education• Managed a team of graphic designers, content creators, and market researcher• Deployed digital advertising campaigns and strategies on search, social media, and display platforms• Oversaw website design, maintenance, and CMS implementation• Worked with external partners with various marketing opportunities• Assisted the Associate Director in creating and managing the annual budget• Conducted market research and provided insights to drive business decisions• Produced visual assets, including videos, graphics, and live streams• Implemented and managed automated email funnels and program marketing campaigns• Monitored, analyzed, and reported on marketing initiatives, website traffic

Waterloo, Ontario, Canada

Full-time staff member of the Marketing and Digital Sales team at WatSPEED. WatSPEED at the University of Waterloo is a brand new department that provides professional education designed to support the workforce of the future. I have helped develop a new digital marketing and sales strategy to help increase awareness, engagement, and revenue for the University of Waterloo, and setup new digital process and systems. In this role, I managed a team of Marketing and Graphic Design Associates, and Market Research Associates.

Canada

Past projects and clients include: Adidas, American Express, Melitta, Narcity, Olgivy & Mather, The Princess Margaret Cancer Centre, Sony, Sunlife Financial, Universal Music, World Gym, and a variety of small businesses across Canada.

Waterloo, Ontario, Canada

Promoted to this role to help develop digital marketing and communication strategies to support a special project to support the department's strategic plan. Focussed on developing a digital B2B strategy and partnerships for tech recruitment that included search engine marketing, display marketing, content marketing, social media advertising, and lead generation.

Waterloo, On

Full-time staff member at the Communications and Marketing team at Co-operative and Experiential Education (CEE); home to North America's largest co-operative education program. I helped develop and execute digital marketing and communications strategies, managed social media outlets, websites, automated funnels and digital advertisements, and setup new digital process and systems. In this role, I managed a team of Marketing and Graphic Design Associates, and Full-Stack Web Developers.

Toronto, Canada Area

Full-time staff member at one of Toronto's largest photography school located in the Financial District.• Achieved a 35% increase in company revenue and a 30% increase in website traffic in 2017• Managed and executed digital marketing and advertising strategies• Developed and managed the website, social media presence, and sales tracking process• Designed and produced visual promotional materials for advertisements and social media

London, Canada Area

Full-time staff member (14-month contract) at this organization with an annual operatingbudget of over $20,000,000.

London, Canada Area

This was my first full-time job and I had the opportunity to work on some amazing projects from managing sponsorships and social media outlets, to designing websites, graphics, and videos.

Bachelor’S Degree

Bachelor’S Degree