Derek Mccracken Email and Phone Number
Derek Mccracken personal email
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In addition to drawing on my deep experience in the fields of training and communication, I am currently leveraging my M.S. in Narrative Medicine from Columbia University for the school and in the community. Narrative medicine is the future of holistic health care, an inspiring combination of arts and science leveraged for the good of exponentially improving the quality of care for people and their caregivers. Everything we do as narrative medicine professionals is for the good of patients as people, beyond charts or statistics.On a macro scale, I consider myself to be a creative problem solver who is comfortable flexing between setting strategy and delivering results. I enjoy collaborating with high-performance teams to assess a group's, agency's or company's current state, envision a better future state, do research, and lead teams to implement systems and ensure growth toward either stabilization or advancement. On a more personal level, I apply narrative competencies of recognition and radical listening to co-create relationships one class at a time, one workshop at a time, one conversation at a time.My professional life has included commitment to both the business and nonprofit arenas, focused on relationships and emotional connections. At Hallmark, a $4B company, I tapped into the hearts and minds of people in today's diverse world, helping them expand their emotional "portfolio" and express sentiments in multiple communication media. I conceptualized, initiated, and led several game-changing initiatives in a highly competitive market and kept the company at the forefront of consumers' choices. On the business scope side of my role, I managed a total budget of $2MM. I collaborated with Marketing, Analytics, Design, and our Supply Chain groups to gain new businesses, leverage profitable opportunities, and shore up or close unprofitable businesses. I placed a dual emphasis on bottom-line and top-line excellence.My project portfolio currently spans health literacy, social justice, narrative medicine pedagogy, and some writing for the arts.
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Director Of Marketing And OutreachNarrative Mindworks Mar 2024 - PresentNew York, United StatesNarrative Mindworks is the international professional association for the advancement of narrative work. We are a 501(c)(3) nonprofit that serves to foster professional development, the exchange of ideas, and to provide a space for ongoing collegial community building. The association is dedicated to serving inter-professional, multi-disciplinary, and interdisciplinary engagement, scholarship, research, and the effort to advance the field of narrative practice and professional opportunities for the narrative community.
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Narrative Medicine Lecturer, Pedagogy & MethodsProgram In Narrative Medicine At Columbia University Jan 2018 - PresentGreater New York City AreaPedagogy is one of the core classes in the Narrative Medicine Certificate of Professional Achievement program. Effective Narrative Medicine pedagogy depends on several related skills: teaching of close reading, guiding of creative writing, and developing of respectful climates of shared learning. Narrative Medicine is typically taught in small groups with continuity, establishment of trust, shared practices, and shared discovery. Not group therapy, effective narrative medicine pedagogy requires the facilitator to have sensible and sensitive skills in guiding groups toward cohesion and trust. This course guides participants in tailoring Narrative Medicine pedagogy to specific learners--health care professionals, students of the health professions, clinical trainees, patients, families, and those outside of health care settings. It enables participants to articulate the goals of pedagogy of a particular learning project, to specify learning objectives, and to design a curriculum with the potential to reach its goals. Each participant in this course works on a project to design a specific learning experience during this course, stating its goals, articulating its learning objectives, and proposing a curriculum of texts and exercises. -
Narrative ConsultantMcmojo Consulting Jan 2014 - PresentGreater New York City Area–Adapt and deliver interactive training content to business professionals seeking individual and team growth.–Specialize in creative problem solving, strategic thinking, innovation, change management, and business development.–Client portfolio: retail, I/T, health care, animal wellness, narrative medicine, and product development
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Narrative Medicine Practicum SupervisorColumbia University In The City Of New York Dec 2016 - May 2018New York CityAs practicum supervisor, I collaborated with faculty, health care professionals and students to ensure that students delivered compelling and relevant Narrative Medicine workshops onsite. The practicum is integral to the Methods of Narrative Medicine curriculum. -
Creative Director Of EditorialHallmark Cards Jun 1996 - 2013–Promoted 5 times in 5 years in privately held company – ultimately as Divisional Leader, catapulting growth of 5-7% during economic downturn and competitive threats.–Managed and grew the largest division of the company, valued at $973MM.–Grew business substantially in 3 of 5 platforms, earning Hallmark Vendor of the Year Award from Walmart and Disney. –More than doubled business area by focusing resources, reshaping workflow, and creating mentoring relationships while eliminating non-essential positions.–Grew profit by 3-5% ahead of industry performance levels by taking over competitive space, opening new accounts, and developing partnerships.–Maintained a 98% retention rate amongst divisional employees by revamping teams and responsibilities and allowing them to pave their own path of success.–Created products for International Markets. Hired bicultural staff to service multicultural markets, yielding a 30% growth in market share.–Asked and often recruited to speak on company’s behalf to national and international news sources as well as leading, participating or consulting on special projects.–Conceived aggressive cut-maintain-grow strategy with one division that reduced waste by 80%. –Drove Lean Processes that reduced product development workflow by 50% and staff by 25% without sacrificing morale.–Embarked on 5-year initiative to replace content management systems to a new cloud-based system, reducing processing time by 30%, and reduced staff by 15%.–Authored and delivered change management curriculum that was ultimately adopted and rolled out division-wide to support a billion dollar business.ROLES:• Writing Studio Manager• Innovation Leader• Writing Recruiter• Senior Editor Licensing • Humor Card Editor -
Communications SupervisorH&R Block 1991 - 1996• Managed team of client relations representatives (seasonal, part-time and permanent) to resolve consumer issues that had escalated beyond local, district and regional offices.• Wrote and edited articles and scripts for internal and external clients.• Designed and delivered communications training to nationwide field management staff.
Derek Mccracken Skills
Derek Mccracken Education Details
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Narrative Medicine
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English, Professional Writing -
Bachelor Of Arts (B.A.) In English And Creative Writing
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Raytown High School
Frequently Asked Questions about Derek Mccracken
What company does Derek Mccracken work for?
Derek Mccracken works for Narrative Mindworks
What is Derek Mccracken's role at the current company?
Derek Mccracken's current role is Health Equity Activist | Lecturer | Board President.
What is Derek Mccracken's email address?
Derek Mccracken's email address is de****@****ail.com
What is Derek Mccracken's direct phone number?
Derek Mccracken's direct phone number is +164642*****
What schools did Derek Mccracken attend?
Derek Mccracken attended Columbia University In The City Of New York, University Of Missouri-Kansas City, University Of Missouri-Kansas City, Raytown High School.
What skills is Derek Mccracken known for?
Derek Mccracken has skills like Leadership, Editing, Public Speaking, Strategy, Creative Writing, Training, Strategic Planning, Event Planning, Research, Team Building, Customer Service, Brand Development.
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Derek McCracken
Kansas City, Mo2hallmark.com, hallmark.com
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