Eric C. Email & Phone Number

Los Angeles, CA, US

www.zotac.com

• Being the main driving force behind all levels of company-wide rebranding projects, campaigns, and events. RESULT: a significant rise in brand equity, brand awareness, and brand engagement for the company. Contributed.
• Leading the creative design efforts of the global marketing team on all levels of design, product launch, and branding initiatives. RESULT: award-winning works being recognized by the best in the design industry (20+.
• Building a design team from the ground up. Recruit, train, and lead internal design personnel. RESULT: a collaborative team capable of tackling large-scale campaigns on short notice and under budget.
• Mentor, inspire and shepherd junior design staff. RESULT: their growth being recognized with multiple award-winning works in their own right.
• Provide creative and technical consulting for the UX/UI, functions, and aesthetics for the new company website. RESULT: a modern, device-friendly web presence that enhances brand value and user engagement (engagement.
• Research, design, and implement cloud-based collaboration workflows (SaaS) for the internal team. RESULT: enhanced efficiency, better communication, and much-improved productivity within the global marketing dept.

www.designeric.co

• Most businesses struggle to break through the crowded market. At Designeric Inc, we reshape your marketing/branding strategies to help you rise above the noise so your customers can see the value of what you do and buy.
• Provide marketing strategy, creative strategy, brand strategy, copywriting and creation of various designs for a wide range of brands (including healthcare, wellness, entertainment, service, non-profit, retail, and.
• Provide art direction, designs, and technical consulting on UX/UI of various web development projects.
• Provide brand development/redevelopment, UX/UI, print, package, and large-scale environmental graphics for a wide range of clientele.

• Design new product-specific websites, landing pages, online and social media ads. RESULT: improved customer acquisition and positive affinity for the brand.
• Maintain and update the main company website according to industry best practices.
• Provide A/B testing to landing pages and banner ads. RESULT: a large percentage of increase in target engagement.
• Develop and design various print advertising, product packaging, brochures, t-shirts, large-scale graphics and exhibits for events.
• Provide last-minute emergency complete overhaul (replacing HQ's poorly thought-out versions) of large-scale company trade show graphics (exhibit designs) in the final weeks leading up to CES 2010. RESULT: successfully.

• Create various print advertising, product packaging, event posters, brochures, and other print designs.
• Create illustrations for new product quick start guides.

• Brought in for special projects.
• Crafted compelling and eye-catching one-sheets (film posters and key art) for multiple feature film properties, enhancing their visual appeal and promotional impact.

• Brought in for special projects.
• Crafted compelling and eye-catching one-sheets (film posters and key art) for multiple feature film properties, enhancing their visual appeal and promotional impact.

• Brought in for special projects.
• Working with creative director and art director in creating corporate identities and collateral, brochures, packaging, event posters, and other print designs for their client base (including non-profit organizations).

• Working directly with the firm's principals and marketing dept. in creating brochures, presentation slides and graphic boards, event posters, environmental graphics, and wayfinding graphics.
• Create the special 50-year corporate identity and branding package.

• Provide UX/UI technical consulting for special projects.
• Create the in-flight entertainment system user interface (UI) for Japan Airlines and Lan Chile.
• Create the company system prototype UI. RESULT: the interface was credited as the main reason for Rockwell Collins to successfully winning contracts with Japan Airlines and Lan Chile.
• Provide designs for trade show event graphics.