ACCOUNT MANAGEMENT: Currently managing two large accounts: Crysal Mountain Resort & All Things Barbeque on strategy, social media, PR, ambassador program, email, ecommerce, and digital marketing. I oversee scope, calendars, and timelines for assigned clients, emphasizing prioritization to maximize efficiency and success. As the key point of contact, I manage scope, communicate expectations, and identify opportunities for added value.STRATEGY: Developed and implemented strategies to grow followers, increase sales, and optimize promotional campaigns. Grow sales on social media platforms and substantially expanded follower count, making a significant contribution to overall growth. PROJECT MANAGEMENT: Conducted weekly team meetings with both internal teams and stakeholders to ensure alignment and progress. Managed assets, including concept creation, content calendar, and social media calendar. Supervised and mentored a team of 5 junior employees, fostering a collaborative and productive work environment. Demonstrated problem-solving skills and provided creative solutions that facilitated project advancement.DIGITAL MARKETING: Directed email artwork and contributed to email strategy to increase sign-ups; led a campaign resulting in a remarkable 22k new sign-ups. Formulated and executed digital strategies that significantly contributed to sales and customer growth. Achieved an 11% increase in social channel growth compared to the previous year. Spearheaded an email sales growth of 17%, demonstrating a keen understanding of audience engagement.

BRANDS MANAGEMENT: Oversaw a diverse porfolio of skateboard brands ensuring brand integrity and consistent growth; enjoi, Almost, Blind, Madness, Monarch, Andale, Darkstar, Dusters California, Tensor Trucks, Super Sap, and Impact Technology. STRATEGY & LEADERSHIP: Reporting to the President, I led a team of 2 and coordinated projects with up to 10 members. As the primary decision maker, I streamlined cross-functional teamwork, guaranteeing goal attainment while overseeing marketing calendars and budgets for all brands. DIGITAL & ECOMMERCE MARKETING: Launched 5 Shopify sites, grew email list by 300%. Managed online ad buys on Facebook, Instagram, Google, and YouTube. Increased e-commerce profits by 250% through strategic promotions. Optimized sites with Yotpo, Shopify Plus, and social media. Directed branding, blogs, and creative.PROJECT MANAGEMENT: Managed $2M marketing budget, prepared reports, and led cross-functional teams for 11 brands. Orchestrated global campaigns from start to finish.EVENT MANAGEMENT: Spearheaded comprehensive event strategy for a wide range of company events including film premieres, art shows, employee appreciation events, product launches, and pro skateboarder events. I oversaw every element of branded tours with focus on KPI-driven community building.SOCIAL MEDIA SUCCESS: Increased followership 2x across all channels for 5 Instagram accounts by planning and executing social strategies on various platforms including TikTok, YouTube, Twitter, and Instagram.PARTNERSHIP MANAGEMENT: Directed strategic partnerships with media outlets, key retailers, brands, global distributors, and international contests. Developed and presented sponsorship decks while overseeing cause marketing and charitable donations.SUSTAINABILITY LEADERSHIP: Lead company sustainability campaigns and launched social cause initiatives, leading a cross-functional team in eliminating single-use plastic packaging, resulting in a 50% reduction company-wide.

EVENTS: Project managed the largest employee event in action sports from ground up (Zumiez 100K). Directed and executed employee cultural events for corporate office recognition, and store team appreciation. Ran several key components on a nationwide tour and managed a traveling team throughout the circuit. Negotiated key contracts with multiple vendors for large scale events.PROJECT MANAGEMENT: Controlled budget for large company initiatives, events, advertising, and retail promotion. Project managed nationwide events, tours, and retail promotions cross-departmentally. PARTNERSHIPS: Worked with web department, vendors, and buyers on different micro promotions. Built partnerships to help with marketing initiatives and long-term business strategies. RETAIL MARKETING: Oversaw In-Store Event program and coordinated with multiple company departments, store team, and vendors. Worked on sponsored events to create concept, layout and oversaw site branding, booth activations and permits. Ran retail instore promotions with buyers and store team to create brand awareness.

TEAM MANAGEMENT: Recruited, sponsored, and promoted professional and amateur athletes including negotiation of contract. Managed promotional account and budget. EVENTS: Oversaw events and ran activations including demos, sales meetings, contests, and major tradeshows.MEDIA: Maintained all ad buys and coordinated photo shoots for ad campaigns and catalog assets. Controlled all media promotions, ads, social media and wrote copy for annual catalogue and blogs. Coordinated athlete travel, produced annual promotional DVD, coordinated photo and film shoots.

Assisted a Washington Army National Guard Battalion Commander during war time in Iraq.

Inside and outside sales. Consultations and customer service.

Assisted marketing team with various marketing tasks including: promotions, mailers, press packs, demos, etc.