Despina Xafa Email & Phone Number

Athens, Attiki, Greece

▪Developing yearly plans regarding new products, features and promotional activities based on quantitative & qualitative facts analysis, business goals and compliance framework limitations▪Developing and implementing of suitable go-to-market (GTM) and roll-out plans for the assigned products, including the ATL and BTL marketing initiatives according to customer data, market trends, events calendar, to maximize ROI and market impact▪Supporting the development of product promotional strategy and marketing campaigns▪Clarification of product brand propositioning for the development of initiatives and marketing material▪Presented & proposed incentive schemes to senior management, effectively communicating the potential impact on sales growth▪Monitoring and analyzing the product performance & operational performance▪Analyzing the local and international market industry trends, improvements, competition, customer preferences and regulatory framework and suggesting modifications and improvements of current products and offerings▪ Participating in User Acceptance Testing (UAT) scenarios that cover all aspects of the product prior the release to production

Greece

Overseeing 5 categories (Dolls, preschool & arts and crafts, board games)/ 8 Brands ▪ Developed and executed brand strategies that resulted in 20% increase (YTD) revenues▪ Led the successful execution of integrated marketing plans (ATL/BTL) across TV, radio, print, digital, social media & OOH▪ Forged high-profile partnerships, leading to expanded brand exposure and new audience engagement▪ Monitored & optimized A&P budget across all categories, achieving a 10K(€) savings▪ Analyzed sell-in/sell-out data and customer insights to provide strategic recommendations, resulting in a 10% increase, in YTD sales ▪ Monitored brands’ performance, tracked monthly KPIs, and implemented improvement strategies, producing bi-monthly reports for senior management▪ Led forecasting and demand planning for 400 SKUs, ensuring timely product availability and aligning with sales targets▪ Conducted bi-weekly training sessions for the sales team on new SKU launches, and mentored two marketing interns, enhancing team skills and knowledge

▪ Managed listings for 800+ products, ensuring accurate product information, images, and appealing descriptions in intra-platforms & social media channels▪ Assist the sales team by providing them with marketing materials, presentations, and information, equipping them to effectively engage clients and close deals▪ Conducted in-depth component assessments for each game, evaluating cardstock, tokens, boards, and packaging to ensure a high level of playability & consistency in branding▪ Coordinate samples to ensure timely product availability for PR and marketing activations for all Hasbro brands▪ Assist in the planning & execution of marketing campaigns, promotional activities and events, to increase brand visibility▪ Processed 5 emergency PRs and POs within tight deadlines

Greece

▪ Provided exceptional customer support, earning recognition as Employee of the Month for achieving the highest online sales▪Executed captivating window displays on a bi-monthly basis & made merchandising improvements, to boost product visibility & in-store engagement▪ Handle cash operations throughout the day to ensure accuracy and compliance

Athens,Greece

▪ Collaborated with the Trade Marketing team to develop and distribute promotional materials and implement trade discounts, driving increased retailer participation and product placement▪ Conducted daily market visits to HoReCa outlets across Attica, actively promoting brands such as Mamos, Milokleftis, Amstel, and Heineken. Engaged with 50+ customers per week, leading to enhanced brand visibility and stronger customer relationships▪ Spearheaded the promotion of summer brand activations in key outlets, significantly boosting brand visibility and contributing to an increase in transaction volumes during peak season

Master'S Degree, Entrepreneurship/Entrepreneurial Studies, 3.34/4

Bachelor'S Degree, Marketing And Communication, 8.06/10

Lyceum

Elementary And Secondary School