Despina Xafa Email & Phone Number

Athens, Attiki, Greece

• Developing yearly plans regarding new products, features and promotional activities based on quantitative & qualitative facts analysis, business goals and compliance framework limitations
• Developing and implementing of suitable go-to-market (GTM) and roll-out plans for the assigned products, including the ATL and BTL marketing initiatives according to customer data, market trends, events calendar, to.
• Supporting the development of product promotional strategy and marketing campaigns
• Clarification of product brand propositioning for the development of initiatives and marketing material
• Presented & proposed incentive schemes to senior management, effectively communicating the potential impact on sales growth
• Monitoring and analyzing the product performance & operational performance

Greece

• Overseeing 5 categories (Dolls, preschool & arts and crafts, board games)/ 8 Brands
• Developed and executed brand strategies that resulted in 20% increase (YTD) revenues
• Led the successful execution of integrated marketing plans (ATL/BTL) across TV, radio, print, digital, social media & OOH
• Forged high-profile partnerships, leading to expanded brand exposure and new audience engagement
• Monitored & optimized A&P budget across all categories, achieving a 10K(€) savings
• Analyzed sell-in/sell-out data and customer insights to provide strategic recommendations, resulting in a 10% increase, in YTD sales

• Managed listings for 800+ products, ensuring accurate product information, images, and appealing descriptions in intra-platforms & social media channels
• Assist the sales team by providing them with marketing materials, presentations, and information, equipping them to effectively engage clients and close deals
• Conducted in-depth component assessments for each game, evaluating cardstock, tokens, boards, and packaging to ensure a high level of playability & consistency in branding
• Coordinate samples to ensure timely product availability for PR and marketing activations for all Hasbro brands
• Assist in the planning & execution of marketing campaigns, promotional activities and events, to increase brand visibility
• Processed 5 emergency PRs and POs within tight deadlines

Greece

• Provided exceptional customer support, earning recognition as Employee of the Month for achieving the highest online sales
• Executed captivating window displays on a bi-monthly basis & made merchandising improvements, to boost product visibility & in-store engagement
• Handle cash operations throughout the day to ensure accuracy and compliance

Athens, Greece

• Collaborated with the Trade Marketing team to develop and distribute promotional materials and implement trade discounts, driving increased retailer participation and product placement
• Conducted daily market visits to HoReCa outlets across Attica, actively promoting brands such as Mamos, Milokleftis, Amstel, and Heineken. Engaged with 50+ customers per week, leading to enhanced brand visibility and.
• Spearheaded the promotion of summer brand activations in key outlets, significantly boosting brand visibility and contributing to an increase in transaction volumes during peak season

Master'S Degree, Entrepreneurship/Entrepreneurial Studies, 3.34/4

Bachelor'S Degree, Marketing And Communication, 8.06/10

Lyceum

Elementary And Secondary School