Destanie Morman Email & Phone Number

Tampa, FL, US

New York, United States

Florida, United States

• Led the development of a statewide digital strategy for the newly branded merged organization,including website redesign, social media, grassroots communications, and mobile optimization.
• Assisted in marketing, branding, and communications rollout for the creation of Florida Rising's501(c)(3), Florida Rising Together.
• Helped achieve the top organizational goal of building brand identity by growing first-time websitevisits by over 16% and increasing social media following by 116%.
• Developed integrated marketing communications to uplift the organization's 501(c)(3) and 501(c)(4)initiatives, creating and boosting brand awareness.
• Supervised a team of three digital strategists including direct management of a Digital Manager,responsible for delivering strategic communications, including digital and field communications.

Miami, Florida, United States

• Assisted in building the communications infrastructure for New Florida Majority and New Florida VisionPAC to achieve visibility during the 2020 Presidential elections.
• Led communications efforts for, and won the Tammy Jackson Act in 2020 and the Dignity forIncarcerated Women’s Act in 2019.
• Owned celebrity influencer engagement roadmap and collaborated with the various internalstakeholders in implementation and in driving work plans.
• Conducted A/B testing and data analysis, and improved audience segmentation, increasing email openrate by 8%.
• Oversaw all aspects of website maintenance and content updates, including creating and editingwebsite copy, updating website design elements, and troubleshooting website issues.

Jacksonville, Florida

• Spearheaded hand-coded email template redesign for the monthly newsletter for a membership base of 100,000.
• Wrote op-eds, press releases, and media advisories, conducted media outreach, built relationships with reporters, and tracked media impact.
• Developed and trained more than 50 spokespeople for local news and media appearances, increasingearned media coverage by 10%.
• Collaborated closely with internal teams to develop compelling stories to resonate with audiencesthrough engaging content across platforms.
• Effectively used research to evaluate and re-tool existing marketing initiatives and efficiently measured and analyzed communications efforts.

Tallahassee, Florida Area