• Led the development of a statewide digital strategy for the newly branded merged organization,including website redesign, social media, grassroots communications, and mobile optimization.• Assisted in marketing, branding, and communications rollout for the creation of Florida Rising's501(c)(3), Florida Rising Together.• Helped achieve the top organizational goal of building brand identity by growing first-time websitevisits by over 16% and increasing social media following by 116%.• Developed integrated marketing communications to uplift the organization's 501(c)(3) and 501(c)(4)initiatives, creating and boosting brand awareness.• Supervised a team of three digital strategists including direct management of a Digital Manager,responsible for delivering strategic communications, including digital and field communications.

• Assisted in building the communications infrastructure for New Florida Majority and New Florida VisionPAC to achieve visibility during the 2020 Presidential elections.• Led communications efforts for, and won the Tammy Jackson Act in 2020 and the Dignity forIncarcerated Women’s Act in 2019.• Owned celebrity influencer engagement roadmap and collaborated with the various internalstakeholders in implementation and in driving work plans.• Conducted A/B testing and data analysis, and improved audience segmentation, increasing email openrate by 8%.• Oversaw all aspects of website maintenance and content updates, including creating and editingwebsite copy, updating website design elements, and troubleshooting website issues.

• Spearheaded hand-coded email template redesign for the monthly newsletter for a membership base of 100,000.• Wrote op-eds, press releases, and media advisories, conducted media outreach, built relationships with reporters, and tracked media impact.• Developed and trained more than 50 spokespeople for local news and media appearances, increasingearned media coverage by 10%.• Collaborated closely with internal teams to develop compelling stories to resonate with audiencesthrough engaging content across platforms.• Effectively used research to evaluate and re-tool existing marketing initiatives and efficiently measured and analyzed communications efforts.