Devan Whitaker Email & Phone Number

I serve as the Marketing Strategist for our partnership with Hawai'i Pacific University, Honolulu and Las Vegas campuses, for their Doctorate of Physical Therapy, Doctorate of Occupational Therapy, and Physician's Assistant programs. - Manage the partner relationship- Deliver strategy plan and collaborate with creative and digital teams- Support overall recruitment goals for programs - Lead regular strategy sessions on behalf of the program- Create marketing strategies and campaigns to support specific program goals and execution of plan- Maintain a social media strategy and content plan in alignment with program goals- Compose unique, value-based messaging that produces and converts leads into qualified applicants- Produce comprehensive email marketing campaigns for a variety of targeted audiences- Generate web copy for university partner landing pages and program pages.- Collaborate with enrollment team to identify communication needs- Report, interpret and present data to show effectiveness of marketing efforts- Recommend and execute optimizations to campaigns to meet goals- Event promotion

Helping small businesses navigate social media and digital marketing, proving that a little bit goes a long way.

Carmel, Indiana

Managed 62 social profiles for ADESA, including location specific pages, across 4 platforms. In 2023, social profiles saw 500% follower growth and 163% engagement increase, with 3,850 organic posts under my direction. I was responsible for the creation, launch, and management of the themed sales program at all auction locations, which proved to drive attendance, engagement and profit. In June of 2023 I was asked to present at our Customer Advisory Board on the success and importance of the themed events program and social media initiatives, and the correlated benefit to customers.Other projects have included the brand Vibe Guide, social media handbook and training, internal resource sites, paid social media, and content/campaign creation.

Indianapolis, Indiana

- Responsible for creating original content to distribute across company website, social media, industry publications and email communications to internal and external audiences. - Responsible for maintaining brand identity, increasing brand awareness, and building a connection with current and prospective customers.- Managed all social media accounts, curating and sharing content, and engaging with followers.

Indianapolis, Indiana Area

As marketing manager for cardiology in the state of Indiana I worked with our service lineleaders to achieve their goals and business objects for the fiscal year. I was responsiblefor aligning statewide efforts with the strategic priorities of our national campaigns. Iworked closely with the care teams and service line leaders to identify where marketing canhelp to achieve financial goals as well as patient growth and awareness. I work directlywith hospital directors and physicians to create content and collateral materials for newand existing programs and services. Quarterly marketing plans and reports are presentedto analyze and track growth.

Louisville, Kentucky Area

Responsible for a wide range of marketing duties related to marketing projects and assignments and tasks specifically related to the department's marketing automation platform. I frequently support the marketing team to coordinate with vendor partners as well as Sales, Operations, and Human Resource departments. - Monitors scheduling, planning and resource management from accepted concept through delivery - Ensure marketing projects are delivered on time and within budget - Develop, maintain and update comprehensive documentation like instructions, charts, standard operating procedures for the marketing department - Coordinate company's ad calendar including yearly media plans, paperwork, payment, logo and ad art delivery - Work with media partners to obtain results of marketing and advertising campaigns - Support content specialist in creating campaigns on automation platform - Manage department reporting - Interface with strategic partners to develop strong working partnerships - Budget planning- Assist in account marketing strategies and communications

Louisville, Kentucky Area

- Assist in media planning and buying- Vendor management- Event planning- Market Analysis- New Employee Training- Education program - Continuing Education credits, Donan University, national webinars- Tradeshow coordination

Indianapolis, Indiana

- Daily operations involving our promotional materials including the writing, designing and distribution of handout items and collateral. - Worked directly with our Regional Business Developers on lead generation, trade shows and client meeting necessities. - Responsible for any traditional and email campaigns that assist our sales team in their prospecting endeavors. I work with our director to ensure cohesive brand awareness across several platforms.

Indianapolis, Indiana Area

• Advertising Sales• Field Coordinator, Assistant to Chicago/Boston External Representatives• Contract building and negotiation• Managing account communications and profiles

Indianapolis, Indiana Area

• Developed and implemented promotional plan for 5K event• Developed and ran social media; Twitter, Facebook, Flickr• Created quarterly newsletter• Wrote and designed sponsor/donor letters