Devang Parikh Email & Phone Number

Media professional with over 17 years of myriad experience in Broadcast – consumer insights, P&L management, programming strategy, content syndication & partnerships, business planning and new channel launchCurrently with Viacom18, I am responsible for driving consumer insights and content strategy for the Regional entertainment cluster which boasts of 10 channels spread across 6 key markets. Apart from spearheading consumer insights, In the last 7 years with Viacom18, I have led, designed and instituted multiple in-depth consumer understanding studies (eg. Brand equity studies, Design Thinking, Audience segmentation, Market understanding studies, etc) I have also played a key role in the launch of 2 channels at Viacom18Colors Tamil – Drove the entire consumer & market research pre- launch to FPC planning, Promo prioritization to content strategy during and post launch. Colors Tamil is the first ever Tamil GE channel in the market to cross 100+ GRPs within 4 weeks of launchColors Gujarati Cinema – It is the first and only 24x7 Gujarati movie channel; continues to be #1 Gujrati language channel in the market. Spearheaded consumer study prior to channel launch as well part of the channel launch campaign and channel FPCRecently, I have been entrusted with the additional responsibility of leading content syndication, acquisition and partnership for the regional entertainment clusterPrior to Viacom18, I was driving research for Sony MAX, premiere Hindi movie channel from Sony Pictures Network. I was responsible for driving qualitative as well as quantitative research for the channel while also planning FPC. I was also part of the biggest sporting event in India – IPL, spearheading on ground studies on developing and transforming the sporting event into a yearly family blockbusterI began my career with TAM, which helped me shaped my understanding on Broadcast media landscape, research and data analysis

Listed skills include Media Planning, Market Research, Marketing Strategy, Competitive Analysis, and 1 others.