Media professional with over 17 years of myriad experience in Broadcast – consumer insights, P&L management, programming strategy, content syndication & partnerships, business planning and new channel launchCurrently with Viacom18, I am responsible for driving consumer insights and content strategy for the Regional entertainment cluster which boasts of 10 channels spread across 6 key markets. Apart from spearheading consumer insights, In the last 7 years with Viacom18, I have led, designed and instituted multiple in-depth consumer understanding studies (eg. Brand equity studies, Design Thinking, Audience segmentation, Market understanding studies, etc) I have also played a key role in the launch of 2 channels at Viacom18Colors Tamil – Drove the entire consumer & market research pre- launch to FPC planning, Promo prioritization to content strategy during and post launch. Colors Tamil is the first ever Tamil GE channel in the market to cross 100+ GRPs within 4 weeks of launchColors Gujarati Cinema – It is the first and only 24x7 Gujarati movie channel; continues to be #1 Gujrati language channel in the market. Spearheaded consumer study prior to channel launch as well part of the channel launch campaign and channel FPCRecently, I have been entrusted with the additional responsibility of leading content syndication, acquisition and partnership for the regional entertainment clusterPrior to Viacom18, I was driving research for Sony MAX, premiere Hindi movie channel from Sony Pictures Network. I was responsible for driving qualitative as well as quantitative research for the channel while also planning FPC. I was also part of the biggest sporting event in India – IPL, spearheading on ground studies on developing and transforming the sporting event into a yearly family blockbusterI began my career with TAM, which helped me shaped my understanding on Broadcast media landscape, research and data analysis