Devan Pennington Email & Phone Number

Birmingham, Michigan, United States

• Activate social campaigns for new vehicle reveals across all Ram Truck’s social channels
• Schedule and publish Ram Truck’s monthly social content across multiple social channels
• Conduct research to curate a weekly analysis of current trends, news, and competitor activity
• Manage day to day posting and community management across all Ram Truck social accounts
• Partner with strategy team to develop a comprehensive roadmap, highlighting real-time moments and trending content
• Collaborate with creative team to test and ensure assets are revised correctly for each social platform

Birmingham, Michigan, United States

• Monitored Ram Truck's Paid ads and organic social content
• Activated TikTok campaigns for new vehicle reveals and Always On content
• Pitched and developed creative content ideas for Ram and Jeep TikTok accounts
• Monitored Jeep and Ram Trucks TikTok accounts for engagement and escalations
• Conducted research to curate a weekly analysis of TikTok trends, news, and competitor activity
• Reviewed videos for quality, editing, and audio usage before posting to Jeep and Ram Truck's TikTok accounts

Detroit, Michigan, United States

• Utilized Chevrolet’s TOV when responding through social media to handle social customer care inquires
• Provided marketing support for Chevrolet product functionality services and special vehicle features
• Assisted Chevrolet’s brand lead in developing weekly presentations to inform the team of company updates
• Developed and updated social strategies to drive engagement and customer retention

Detroit, Michigan, United States

• Protected GM’s vehicle brands and C-Suite digital reputation by moderating social network content
• Reviewed and identified all user-generated content and user profiles with brand community team
• Implemented online community moderation strategies with company stakeholders to ensure its effectiveness
• Pulled metrics for Facebook, Twitter, and Instagram to compile weekly social media reports

East Lansing, Michigan

• Created and edited monthly press releases to be read by VIM’S 3000 subscribers
• Researched brands that aligned with VIM’s mission to pitch opportunities for collaborations
• Contributed and proof read blog post and articles created to support health and beauty initiatives

East Lansing, MI

• Curated content for Michigan State University’s award winning fashion, beauty, and lifestyle magazine
• Edited blog submissions from other digital media reporters before publishing them online
• Took photos for blog submissions to be posted on VIM Magazine’s website

East Lansing, Michigan

• Branded and promoted events for Meridian Township’s award winning news station
• Created promo campaigns and graphics, produced short promotional spots, and public service announcements
• Curated social campaigns for HOMTV’s and Meridian Township Facebook, Instagram, and Twitter
• Assisted with creating and editing press releases and marketing campaigns for HOMTV and Ingham County

East Lansing, Michigan, United States

• Conducted daily research to produce compelling and informative news articles
• Proofread reporting stories for grammar, writing style, and tone of voice
• Studied intended target audiences for new articles and deciphered the best social channels for promotion

East Lansing, MI

• Produced weekly articles for Michigan State’s award winning newspaper
• Pitched story ideas, contacted and interviewed sources, and conducted research
• Proofread stories for editing before being published in newspaper

East Lansing

Student in MSU's J-School, graduating with a degree in journalism in December of 2018.

East Lansing

• Wrote articles focused on the newest trends in the health and beauty industry to be published in VIM Magazine
• Generated story ideas for myself and other reporters based on health and beauty tricks and trends
• Organized photoshoots for the photos used with my articles published in VIM Magazine

Bachelor Of Arts - Ba, Journalism And Public Relations, Senior

Activities and Societies: • United Brody Black Caucus: Advertising Representative & President • Butterfield Hall Government: Secretary and.

Education record

Activities and Societies: Cheer Team, Drama Club, Garden Club