Devina Karsten Email & Phone Number

Toronto, Ontario, Canada

Plan and execute all digital marketing strategies to expand brand awareness, loyalty and increase conversions in the biggest hotel in Canada with 1590 rooms.- Strategize, implement and manage all digital ads on Search ads, Meta ads, and Display adsthrough an agency, resulting in PPC ROAS of $12 and Social ROAS of $8.6 in 2023- Collaborate with Revenue Management in creating enticing offers and running various digitalcampaigns that contributed to surpassing the 2023 web revenue KPI by 28%, as well asincreasing the web conversion rate to over 6% for 2024 YTD- Handle Chelsea Hotel's website by updating content on the CMS as necessary and optimize for SEO- Various creative work including content creation for TravelAds, monthly EDM, website popups,any other affiliate/paid partnership, and ensuring hotel collaterals meet brand standards

- Build and design websites with WordPress using Elementor and other necessary plugins- Troubleshoot issues and maintain up to 7 websites and find long-term solutions- Collaborate with an SEO Specialist to improve websites' ranking on search engines- Create digital marketing strategies for clients on different marketing channels- Produce designs on Canva, such as social media posts, pitch decks, thank you cards, email marketing, and other designs required from clients

Bali, Indonesia

Prepare and process multiple documents for clients in this juice bar consulting agency.Duties and achievements include:- Analyzed and improved up to 20 Google Sheet documents’ readability by applying proper formatting and formulae, resulting in a productivity increase of 40%- Researched 5-20 suppliers based on clients’ locations for up to 250 dry/liquid ingredients and fresh produce for clients’ inventory purchases- Transferred up to 50 recipes per client from a spreadsheet to Canva and ensured content accuracy and clean layout- Performed multiple extensive web research for clients’ potential location analysis, local architects and contractors, data needed for financial documents and other information needed by the owner and project managers

Bali, Indonesia

Implemented inventory system for 3 locations of this premium coffee shop to keep track of cafe supplies and cleaning products, and to determine order time and quantity.Slashed monthly costs of cafe items by 40% by extensive research of alternative suppliers of cafe products while maintaining quality.Handled operations purchasing needs and organized logistics and distribution.Assisted in 150-200 resume screening process and shortlisting job applicants.

Toronto, Ontario, Canada

Direct leadership of 10-16 room attendants each shift, 180 housekeeping team members in total in this 1590 rooms hotel; the biggest hotel in Canada by rooms. Maximized 100% productivity of room attendants and housemen each shift by replacing and adjusting rooms assigned as needed and sustained 0 rooms return.Successfully handled consecutive 90%-100% occupancy nights, once I did 2 weeks of sold out night by myself, while supervising room attendants and runners and keeping effective communication with front office.Received written positive guest reviews from lost and found assistance through phone communications, multiple direct positive feedbacks from assisting guest requests and solving guest complains.Coordinated the housekeeping office and organized reports.

Toronto Airport

Managed daily housekeeping operation in this 433 rooms hotel at the airport area. Duties include:-Performed room inspections after being cleaned by the room attendants and public area to ensure the Delta standard was met-Re-trained room attendants for cleanliness and rooms set up based on Delta standard and recorded their work performances-Gave administrative support for the executive housekeeper-Finished payroll through ADP by each pay period and updated monthly labour productivity report-Managed the housekeeping office by answering phone calls and running various reports-Communicated effectively within the housekeeping department, as well as with front desk and maintenance-Maintained productivity by assigning duties and calling in/off room attendants and housepersons based on business needs

Muskoka

Performed room inspection and keep track of guest room status each day in this luxurious lake resort. Supervised housekeepers and housepersons in the designated section.Exceeded expected room inspections to provide extra clean rooms inventory for the hotel.

Toronto

Delivered orders to the guests and work together as a team with fellow team members in the In-Room Dining department in this 567 rooms high-end hotel.

Toronto, Canada Area

Rotational position in the housekeeping department from supervisor, house person, room attendant, uniform attendant, and evening shift in this 567 rooms hotel.

Toronto

Had close contact and built relationship with 3000 international students at Humber College North Campus. Duties include:-Had knowledge of all services offered at Humber College, specifically the International Centre and understood the application process for International students-Provided an engaging service at the front desk, through phone calls, and when replying e-mails-Assisted international students joining trips held by Humber International Centre-Made postings on Humber International Centre social medias such as Facebook, Twitter, and Instagram-Received entrance applications of international students and put them in the school’s system-Filed applications in alphabetical order and made sure they were put in the correct category

Jasper, Alberta

Cleaned and organized 10 to 12 rooms each working day in this luxury mountain resort. Interacted with a variety of local and international guests including business leaders, families, children, and tour groups.

Certificate, Digital Marketing Management

Diploma, Hospitality Management

Graduated with Honours