Devin Holmes Email & Phone Number

United States

New York, Us

Redmond, Washington, Us

I envisioned innovative solutions, models, partnerships, and services by motivating, mentoring, and aligning various internal and external SME's. I operated as a customer transformation lead and design/deliver open innovation labs through strategic partnership motions to support clients in producing value from technology. I bridged gaps limiting market-making opportunities for leaders such as Disney's Chief Safety Officer, Domino’s CTO, General Mills Chief Digital Officer, Mattress Firm CMO, and Hasbro CIO. Accomplishments:• Drove multi-million-dollar transformation opportunities and solution sales by operating as a trusted advisor and increasing confidence of C-levels, Sr Executives, and Board-level customer audiences.• Solved for gaps in experiences, products, ecosystems, and services across three Horizon roadmaps while implementing design-thinking motions to fuel discovery, participation, fieldwork, and conceptual buy-in of technical and consulting offerings.• Helped secure $100M+ big bet agreements by identifying organizational holes, opportunities, and improvement areas through research, interviews, data examination, and facilitation.• Designed and facilitated engagements with specialists, partners, and sales teams to accelerate engagements by creating differentiated future-state visions, value cases, inspirational artifacts, foundational agreements, and trusted insights.• Supported Domino's ambitious cloud transition by conceptually establishing new revenue models, extending value of technical offerings, and creating pathways into untouched markets.• Implemented technology improvement recommendations and future-state vision for Disney to increase accessibility/empathy for people with disabilities and ensure better reservation / visitation experience for all clients.• Assisted Mattress Firm in assessing nuanced insights, creating greater “ongoing” relevance, and reshaping brand engagement to increase revenues outside the sales cycle “norms”.

San Francisco, California, Us

I orchestrated executive C-suite engagement, managed the overall strategic approach of the sales cycle, and oversaw the development of visionary artifacts/prototypes/value cases. I assisted Toyota Financial North American President build foundation for innovative solutions and new customer offerings, Walmart CPO rethinking internal career pathing and training to meet global expansion goals, and Safeway CIO in scaling capabilities while increasing control/visibility in preparation for pending merger. Moreover, I led a team of SME’s charged with custom workshop design, value engineering, prototype development, and delivery of innovation solutions that maximize customer business value and catalyze transformative outcomes. As the 8th hire, in an org that grew to be over 250 people worldwide, I was privileged to serve as a founding member of an ambitious, emerging design thinking practice aimed at transforming executive relationships, changing the approach to enterprise sales, and increasing the strategic value delivered to Top 30 Global clients.Achievements:• Solidified 40+ cross-organizational transformation initiatives for fixtures like Bank of America, LinkedIn, Gensler, and ExxonMobil while helping formulate, execute, and cement solution selling across our organization via our newly established customer innovation program (Ignite).• Helped drive $38M+ in added services for Toyota Financial Services in my first solo-engagement by accessing unreachable executives, delivering differentiated solutions / insights, and building pathways to unify isolated, disconnected parts of the organization.• Reimagined underutilized properties and assets as new revenue sources, expanded relevance to other industries, and growth generating resources for Second City.• Expanded the reach of the Ignite program by recruiting, engaging, and training others on how to utilize our principles and approaches in other organization (i.e. Salesforce.org, Bluewolf, West Monroe Partners, etc.)

I established brand identities, directed marketing strategy, developed sales context, and created experiential programs for start-ups, agencies, and companies like Attik, Sirius XM, and RedHat through a structured consulting engagement.

San Francisco, Ca, Us

As Global Group Account Director for Visa's Global Agency of Record, I produced highly innovative brand campaigns, sponsorships, and initiatives by driving increased collaboration, inclusion, accountability, and cross-functional synergy.Contributions:• Assembled and led an "all-star" integrated pitch team encompassing online, events, mobile, broadcast, in-store, and social media channels when the global account was designated as "under review" within weeks of joining the agency.• Established groundbreaking "first-of-a-kind" concept for a digital loyalty program quantifying and monetizing fandom while reinforcing brand relevance, creating marketing differentiation, and turning typical passive sponsorship into a profit generating business model.

San Francisco, Ca, Us

I generated multi-million-dollar business growth, reaching profitability within the first year of operations by attracting major accounts, including Global Agency of record for Microsoft Advertising, the City of San Francisco, LinkedIn, and Mozilla.Triumphs:• Designated Global Agency of Record for Microsoft Advertising in first year of existence, beating out several larger more established incumbents.• Invented new operating model to lower the agency engagement barrier and maximize front-end strategic/creative contributions instead of backend production profits.

New York, Ny, Us

Driving and contributing to Microsoft's Global Agency of Record, I helped establish integrated model for spanning brand, digital, experiential, and direct marketing campaigns which secured more than 24% profitability YOY, industry top ranking, and consistent delivery of awarded experiences.Accomplishments:• Established one of the first-ever Microsoft social giving campaigns (I'm) which combined philanthropic endeavors with micro-giving to universally exceed all brand metrics and expectations while generating double-digit user growth in a dying technology category.• Honored to be one of eight global leaders selected across McCann Worldgroup to help strategize and initiate an innovative new social media offering (Code Name: Populist).

New York, Ny, Us

Entering as a Relationship Marketing Consultant, I quickly earned a reputation as a creative, integrated specialist and was twice awarded the “Pillar of the Universe” award by agency leadership. I also had the unique designation of being one of few to led projects for OgilvyOne, OgilvyInteractive, as well as Ogilvy&Mather. My roles and responsibilities ranged from creating relationship marketing programs (for clients like Jaguar, Ford, and IBM) to consulting on brand launch strategies (for startups like Digital Archeology) to managing integrated brand repositioning initiatives (for blue chips like Motorola). Prior to leaving, I was honored to be one of the youngest account people to earn the moniker of “partner” for my efforts and strategic impact related to the redesign, construction, and execution of the IBM corporate website (which equally served as the central voice of IBM corporate brand, a campaign landing environment, as well as a sales funnel for a multitude of individual business units).

Dallas, Texas, Us

I entered as an integrated project manager driving print, direct and broadcast executions for clients like Subaru and American Airlines. I later transitioned to account positions on several key initiatives and pieces of business. My account experience included direct campaigns for GTE and Nationwide Insurance, above the line campaigns for Subaru and Nationwide Insurance, as well as launching the first ever integrated brand campaign for Nortel Networks.

New York, Ny, Us

While attending university, I was privileged to start my career within the broadcast unit of DDB Needham (Teleworks). I was entrusted to work on projects aligned to clients like Frito Lay, Pepsi, Nickelodeon and Blockbuster.

Bachelor Of Arts, Marketing And Communications

High School Diploma