Planning Director on Disney+, Compare the Market, Tango, Charlie Bighams, Unicredit and ChillysAwards: Marketing Society shortlist - Tango.

Senior Planner on Compare the Market, Tango, J2O and Hermes (now Evri).Pitch Wins : Hermes (now Evri)

Senior Strategist on Burger King, Kelloggs, Heineken Beverages (Klipdrift, Three Ships Whisky, Extreme)Led strategy on the Burger King account for 2 years and helped launch multiple NPDs, integrate the brand more deeply in SA culture, respond to quickly to culture and to naysayers of the brand that won us some awards.Led strategy on the the brown spirits portfolio mainly on iconic South African brandy Klipdrift and local mainstream whisky brand Three Ships.On Klipdrift I helped modernise the iconic brand, launched new first of their kind NPDs in the RTD space and wrote strategy for and launched a purpose initiative.On Three Ships Whisky I helped create a series of intrinsic defence campagins that let the product shine for the create whisky it was. I helped launch a highly successful NPD called MashTun (a lower ABV, spiced whisky) as well as helped launch the annual 'Masters Collection' range.On the RTD portfolio I led strategy on Extreme and we ran a series of brand campaigns that solidified the brands space in culture following a decoupling from the well known Hunters brand. I helped launch a non-alcoholic variant, as well as fun innovations called 'music variants' where we worked with neuroscientists to create liquid to reflect the feeling a music genre gives you.During my time at Saatchi I helped establish a brand strategy consultancy within the agency that took on smaller brand projects and worked exclusively on FORUS, a new transactional and investment ecosystem build on the blockchain.Awards :3x Loerie awards (Burger King, Nude Foods)2x creative circle awards (Burger King, Nude Foods)1x IAB Bookmark (Burger King)2nd in the Loeries Medium Agency of the Year rankings. (2020).

Senior Strategist on Nestle, Courvoisier, MARS (Skittles, M&Ms and Wrigley), Toyota (MyToyota)I worked in the broader Publicis Groupe (predominantly through the Arc agency brand) on a range of Nestle brands, Courvoisier Cognac, MARS Petcare and Confectionary and a focus on Groupe wide new business.On Nestle I worked on Hot Chocolate, Maggi and Nido helping to reposition the former and defend its market leading position against tons of new entrants and 'healthy alternatives'.On Courvoisier I helped with the pitch and then we delivered a campaign that leant into the brands music roots and grew the brand from 3rd to 2nd in the category despite a fraction of the competitors budgets.On MARS we delivered a series of social campaigns that helped shift brand metrics along. Notably a 'Braai Day Campaign' for Roycos new braai marinades and a tree planting campaign for the launch of Orbits (Extra Gums) new sustainable packaging.Pitch Wins during my time :- South African Tourism - Toy Kingdom- Toyota (MyToyota Customer Experience)- Capitec Bank (Customer Experience)

Department co-lead. IBM, Rawson, Greeff Properties, Stellenbosch Business School, Faircape, Babylonstoren.

Taylormade, Sage, Internet Solutions

Billabong, Nixon, Dakine

Worked in the Med, Carribbean and Bermuda on private yachts and then travelled throughout Europe and Scandinavia before returning to London.