Devon Victoria Consulting, Inc. is a boutique communications company specializing in social media and influencer marketing. We can help you:• Strategically plan and manage your social media presence to generate exposure, credibility, and leads & revenue.• Get your products and services in the hands of the most relevant social media influencers.• Develop a customized social media & influencer marketing strategy to identify and execute on the opportunities that will get you noticed and loved by your audiences. Devon Victoria Consulting was created for the love working in social media and helping businesses succeed in these marketing endeavors. Happy clients make us happy marketers. If you are looking for a marketing partner who will care about your success, provide dependable, trustworthy service, and will help you achieve meaningful social media & digital marketing goals, let’s chat.Connect at Devon@DevonVictoria.com

• Provide leadership, mentorship and training for Earned Social Media, Paid Social Media and Content Marketing Promotions teams. • Maintain operational oversight, creative innovation & strategy and success metrics for department. • Establish cross-collaboration between Social Media and the Content Marketing, SEO, Website Development, Design, and Paid Media teams to execute fully-integrated client campaigns.• Manage relationships between IMI and all third party vendors including blogger and influencer networks; publishing and moderating platforms; analysis and research tools; and campaign activation partners. • Maintain quality and satisfaction of services for more than 25 clients.• Remain abreast of earned, owned and paid social media trends and industry news. • Educate department team, agency employees, and clients regarding social media best practices, emerging trends, workflows and tools. • Assist business development team to grow client list, impacting company and departmental revenues.• Supervise all hiring, client contracts, team resourcing, budget allocation, service pricing and employee relations.• Appear as speaker and panelist at digital, marketing and social media industry conferences as well as contributing author for industry publications. (Speaking Credits: Outreach Marketer Virtual Marketing Summit, San Diego American Marketing Association Art of Marketing Conference, SocialPro Conference, San Diego Direct Marketing Association Workshop, SDSU Course. Publications: Forbes, Convince & Convert, SmartBlog by SmartBrief, Ragan.com. Judge of IAAPA Brass Ring Award for Marketing Excellence.) Internet Marketing Inc. (IMI) is a full-service internet marketing agency headquartered in San Diego, California. We specialize in SEO, PPC, Display Advertising, Website Design & Development, Analytics/Conversion Rate Optimization, E-mail Marketing and Social Media & Content Marketing.

• Promoted from Social Media StrategistAs Social PR Manger at IMI I was responsible for continually managing client's social media channels, but also:• Developed IMI's Social/Digital PR Department and relevant SOPs, best practices, and trainings.• Oversaw all blogger and influencer relations• Served as company representative at conferences and events such as BlogHer• Organized IMI's first Blogger Networking Tweet Up, connecting bloggers with IMI and our clients• Implemented the company's social and content marketing outreach strategy and overseeing social media and SEO client accounts.• Consulting on client's digital PR needs

As Social Media Strategist at IMI I served as point-of-contact for all client interaction and was responsible for developing and executing client social media strategies across all social channels, including Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest, Tumblr, Instagram, Vine and more. Some duties and results include:• Set-up and optimize all social channels for SEO; coordinate professional social channel designs. • Craft and publish content on social channels to increase brand awareness and engagement, improve SEO and customer service, and drive traffic to website. • Manage budget for all social advertising. Results as low as $.05 per Facebook “like.”• Strong blogger relations and outreach campaigns (Results include client reviews and backlinks on blogs with average DA of 47, hundreds of positive social media posts, and conversion rates as high as 12%.) • Launch social media sweepstakes and promotions across social channels. Results include a Facebook sweepstakes with a 4,388% increase in “likes,” and website referral traffic increase of 91%.• Develop client Social Media Company Policy and Guides.• Analyze social metrics per channel, Google Analytics and IMI’s Multi-Attribution Tool.• Assist with website, print and e-mail consulting and socialization.• Responsible for developing social media internship program and managing interns.

The Arc of San Diego is the largest, most comprehensive service provider for people with developmental and intellectual disabilities in San Diego County. It is also one of the largest non-profits in San Diego with a $34 million annual budget. As Marketing Coordinator at The Arc of San Diego my duties included: • Led organization’s website content development and management• Developed The Arc of San Diego’s first ever strategic social media plan, and launched Facebook and Twitter social media channels and initiatives.• Was responsible for internal communications for 1,000+ staff throughout 20 locations• Managed media relations and outreach; regularly secured print coverage and occasional TV coverage. Planned large press conference attended by the top San Diego news stations and San Diego Union Tribune. • Creative planning and execution of organization’s first video campaign, resulting in 20% of the 4-year-old channel’s entire views in 2 months• Drafted copy and managed design and printing of all marketing collateral and promotional materials• Managed project budgets and vendor relationships• Drafted and coordinated the organization’s monthly e-newsletter and quarterly Spotlight newsletter. • Worked closely with all program directors and organization executives throughout the county.• Assisted with event planning and promotion of all organization’s events, including community gatherings, fundraisers and The Arc of San Diego’s annual Jewels of San Diego Gala. • Assisted with securing advertising for agency’s programs and fundraiser events. • Oversaw marketing interns and volunteers.

• Assisted with all facets of internal and external communications for clients including website development, public relations, and event planning• Forged media relations with local and national journalists and publications• Coordinated and executed strategic communication plans for organizations across the technology, non-profit, business and entertainment industries

• Created and maintained TotalBeauty.com's Facebook and Twitter accounts• Hosted Twitter giveaway contests• Assisted with drafting website copy

• Secured corporate donors for major annual fundraiser; contributed to the $500k+ raised• Helped with event coordination and on-site assistance• Responded to individual or media information requests

(Formerly PMK/HBH) • Assembled press kits• Recorded and organized press clippings• Filled in for Public Relations Coordinator in her absence