•Cross-functionally executed aggressive online retailer engagement plan of the In-Store Pickup program in collaboration with eCommerce Operations, Consumer Marketing Department, Ace Retailers, and Field Organization•Implemented a strategic plan to optimize content of Ace Hardware’s brand and social/digital media channels which included metatagging, re-categorizing how-to videos, and assisting with the preparation, filming and demonstration of products during a how-to-video shoots•Assisted with the optimization of site functionality, features and user experience on acehardware.com to effectively drive over $100 million in store sales•Continually played a business role in the management of relationships with third party vendors including eBay Enterprise, VendorNet and Ace Hardware’s internal IT department•Effectively communicated results and plans with all levels of the Consumer Marketing Department