Devon Vipond Email & Phone Number

London, England, Gb

London, England, Gb

Leading research and insight for We Are Social Canada, part of a global, socially driven creative agency network. This role intersects both planning and strategy specialties. It involves research to uncover social intelligence and/or cultural contexts, and applied measurement strategy to communicate impact. I lean heavily on both left and right brain thinking. As a member of the leadership team, I contribute and coach across the group.

Toronto, On, Ca

Course developer and instructor for data-led decision making and leading with measurement modules.

New York, Ny, Us

Led digital strategy and creative operations across the agency. As department head I managed business development, digital strategy and execution (oversight), content production (video and stills) and team development/coaching.

Etobicoke, Ontario, Ca

Wrote a monthly column called 'Getting Digital with...' for Dx3 Digest. This looked at how bricks-and-mortar businesses and entrepreneurs use online channels to build their brand.

New York, Ny, Us

Leveraged social and search intelligence to uncover audience insights/consumer intent. Key activities included paid media, influencer management, content strategy, channel and platform strategy, website consultation from an SEO perspective and training. Select clients included Intuit (QuickBooks and TurboTax), Go RVing Canada, the Fire & Emergency Services Training Institute and HP Canada.

Toronto, On, Ca

Developed and taught a course about core concepts of SEO, paid search and web analytics.

Promoted to content lead for BlackBerry social properties in Europe, Middle East and Africa (EMEA); oversaw strategy, process, training, content creation and client relationship.Led team of four in UK office; trained clients and colleagues in Middle East, Turkey, South Africa and Italy offices on engagement process and platforms.Worked closely with senior clients during three-day service outage to coordinate content delivery across 10 countries.Established process to effectively manage and monitor all social content creation across UK and Russia for Qualcomm.Developed community managers group across EMEA; coordinated a monthly newsletter and knowledge share session.Elected as a member of the search engine optimization specialty group; developed thought leadership for Edelman through the blog and PRCA Association.Select clients included BlackBerry, Qualcomm, Best Buy and Unilever.

Copywriter for BlackBerry social media content across the UK, Europe and Africa.Grew BlackBerry UK Twitter feed to 30k+ followers and BlackBerry UK & Ireland Facebook channel to 330k+ fans.Supported the launch of BlackBerry 7 and Best Buy grand opening (new to market) through social media activities, including Twitter wall moderation and real-time Twitter and Facebook content creation. Also liaised with fans and influencers in person.Coordinated with global BlackBerry team on technology influencer outreach program.Contributed pivotal information to the development of governance process documentation for EMEA market.Used programs such as SocialEngage, Simply Measured, Facebook Insights, Buddy Media and comScore to manage content and measure engagement

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Provided impact analysis using native social platforms, Sysomos, iRadar and MediaVantage.Identified relevant stakeholders and influencers for client partnerships within traditional and social media spheres, building relationships that resulted in increased coverage/discussion of the brand.Provided social media counsel and copywriting to technology and consumer clients to help identify, create and amplify brand advocates.Acted as on-site event liaison for launch and promotional activities.Select clients included Belkin, Tourism Prince Edward Island, Amgen, Huggies and GREY Canada, among others.

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Provided media relations and digital media support to consumer and corporate clients including Tourism Prince Edward Island, Belkin, TD Canada Trust Summer Reading Program, Grey Canada and Wind Mobile.

Created promotional materials and key messages for Know Your Rights Tour. (The Know Your Rights Tour involved a group of youth attending events across the country promoting sexual health education to youth.) Media trained Tour facilitators.Generated national media interest, conducted and facilitated interviews.Secured meetings with Members of Parliament to introduce and advance a private member’s bill.

Developed story ideas, coached and assigned stories to volunteer writers and wrote editorials.Provided artistic direction to photographers and artists; paginated two pages of content for weekly publication.

Developed and wrote daily news stories and took photographs for Osprey Media network.Contributed breaking news, sports and feature stories. Major events covered included Mariposa Folk Festival, International AIDS Conference and terrorism threat in Ramara Township.

Bachelor Of Journalism And Psychology Combined (High Honours)

School Of Continuing Studies, E-Commerce And E-Business Management

Public Relations Postgraduate Certificate