Smitha Devadas Email & Phone Number

London, England, Gb

Santa Monica, Ca, Us

Clients: Apparel, Wellness, Food & beverage, Baby & parenting, Yoga and Fitness, Spiritual and Thought LeadersSoftwares & Platforms: Hootsuite l Curalate l Asana | Workfront | Percolate l Gain l Have2Have.It l Shortstack l Wufoo | Mailchimp | ViralSweeps Social Media Marketing- Developing new business pitches, on-boarding and day-to-day account management - Translating brand marketing goals to digital channel and content strategy- Developing social editorial calendars- Concepting monthly content to meet brand KPIs- Art direction and creative asset creation- Copywriting social content, blogs, newsletters, web content etc.- Curating Instagram feed, drafting caption and Hashtag cloud generation- Facebook, Instagram and Pinterest Analytics and Reporting and analyzing Paid media performance- Client Servicing and communication- Photoshoots planning and co-ordinationProject Management - Establishing workflow and processes for successful launch and delivery of integrated campaigns.- Resource allocation to ensure projects are delivered on time, within budget and executed by the right creative talent - within agency or from network of creative professionals. - Developing, tracking, maintaining and adapting project timelines. - Driving multiple streams of work concurrently while meeting deadlines and maintaining proper documentation.- Responsible for quality checks and control of final deliverables. - Maintaining open communication channel between teams, departments and senior management. Proudest Moment: Curated, produced and project managed a global event for His Holiness The Dalai Lama at a Tibetan monastery in South India in Dec 2019. Tackled all logistic from transportation, accommodation to daily activities and post event co-ordination for this 10-day event, which saw 40 influential leaders from across North America and Europe live on the monastery and participate in the program with His Holiness, high scholars, spiritual thought-leaders and monks.

San Juan , Puerto Rico, Us

- Created SEO website content and tested key landing pages for start-up clients - Managed social media properties conceptualized creative campaigns for agency & agency clients- Drafted marketing materials, internal communication and blog posts- Designed and executed emailer program to widen the company’s Angel Investor partnerships. Activities included database building and emailer outreach. - Created presentation decks and drafted the venture capital investment thesis outlining the overall set of beliefs of the soon to be launched 7MarketingMedia Fund- Helped early-stage companies put together an investment document for submission to Angel Investors to raise capital- Formed marketing strategies and made co-branding recommendations for agency clients to tap into new marketing channels.

COPY & CONTENT FOCUS AREAS- Advertising - Social Media Content - Public Relations- SEO Website Content- Editorial ContentAdvertising Copywriter for Agency Clients:- Cross-functional role across agency verticals advertising, publishing, digital marketing, internal communications- Created concepts & copy for digital, television, radio advertisements- Developed concepts for seasonal campaigns and internal communications for Pizza Hut Oman, Shell Petroleum Oman etc.- Delivered from concept to execution YouTube & Instagram video campaign for A’Saffa Foods Oman- Executed promotional-price print & email campaign, radio commercial, in-store merchandise for Honda; witnessed record-breaking salesSocial Media Marketing for Agency Clients:- Social Media Calendar: Developing monthly plan for social media activities - Managing social media marketing activities to drive brand awareness, engagement and traffic- Created a visible social media presence for a leading poultry manufacturing client, A’Saffa, achieving engagement rate of 20% for the brand’s Facebook page- Generated referral traffic from Facebook onto client’s websiteContent Marketing:- Developed and executed content strategy.- Developed strong SEO and website content for over 20 clients- Handled PR and Social Media for Barr Al Jissah Residences to reverse the negative brand image - Streamlined and improved the quality of the Press Releases being written for agency clients, while nurturing existing client relationships and acquiring new businesses.

Registered freelance writer at oDesk Corporation - The world's largest online workplace.(oDesk Profile: https://www.odesk.com/users/~01aed0a325b1c9b505) KEY RESPONSIBILITIES:• SEO Article Generation • Developing Travel, Health, Fashion Articles • Website Content Development• Editing & ProofreadingWORK HIGHLIGHTS: • Featured writer on Travel and Living Online Magazine http://www.worldette.com/author/smitha-devadas/• Website Content writing for Canada Based Management Consultancy http://www.allymc.com/• Writing Articles for Travel Websites like BBOnline - http://www.bbonline.com/ , Worlds66 - http://world66.com/ • SEO and Keyword Optimization Projects as well as Blog content writing.

Key Responsibilities:• Database Building• Relationship building with Corporates• Lead generation for Commercial and Residential Leave and License Requirements• Conducting pre-inspection and inspection of Commercial & Residential Properties• Interface with Developers/Builders

New Delhi, Delhi, In

Marketing With Concentration In Social Media And Web Analytics, Digital Marketing And Communication

Mba, Marketing

Bachelors In Mass Media, Advertising & Journalism

Language, Russian