Devyani Deora Email & Phone Number

Mumbai, Maharashtra, India

Yardley London, building digital community for both Yardley London Lady & Gentlemen through strategic marketing initiatives. I lead performance marketing efforts, focusing on conversion-driven and brand-building campaigns.- Achieved a 50% increase in D2C sales with a ROAS of 3+ by optimizing offers, sales strategies, and website UX.-Grew Instagram followers by 26% in 3 months, enhancing brand visibility.-Led influencer campaigns with 100+ macro and micro influencers across, including Paris Fashion Week (64M+), and executed topical campaigns like Women’s Day (2.1M organic views).-Collaborated with celebrities Kriti Sanon, Medha Shankar, and currently involved in a new brand ambassador project, contributing to TVC concepts.-Organized on-ground engagement events, leveraging local influencers to boost brand loyalty.-Managed multiple agencies to ensure alignment with Yardley’s broader marketing objectives.

Gurugram, Haryana, India

Gurugram, Haryana, India

Develop and implement social media campaigns aligned with business goal of establishing OPPO as a tech brand.-Manage and execute end-to-end product launch campaigns (5+) for OPPO’s premium series launch (Find & Reno), F series, Color OS 13 (OS), IoT devices-Influencer Management: Singlehandedly manage 100+ micro and macro SM influencers both annual and project basis-Work closely with internal cross-functional teams; external agencies and production houses,to ensure cohesive and effective execution of campaigns-Built the foundation of end-to-end 4+ #ShotonOPPO successful campaigns giving over 11M views and improved quality of content-Experienced 5+ India & Abroad shoots (both indoor and outdoor)-Optimized cost by ~3% of team budget through various actions-Set up social media paid campaigns to optimize business objectiveRecognitions: one of the few to receive 3 recognition in a span of 2 yearsSpot Award for May (2023) for independently executing sustenance campaign for OPPO Find N2 Flip giving more than 9M viewsOPPO Spot Award for October (2022) for executing IG always-on strategy resulting into spike in follower base by 13% and avg organic interactions by 50%OPPO Shining Star Award for outstanding performance in Q1 (2022) for independently partnering & on-boarding 50 influencer on barter deal mechanism

Gurugram, Haryana, India

- Increased sales outreach through telemarketing and online platforms- Recommended promotional strategies to collaborate with relevant companies

Track and measure Digital KPI along with generating SEO optimized content by improving keyword ranking using tools like UberSuggest and Google AnalyticsKey Achievements:-Website: Increase in search organic traffic: 97%, Increase in Top 10 keyword ranking: 55%, Increase in backlinks created: 94%, Decrease in bounce rate: 12%-Social media: optimizing posts on Facebook, Instagram, Twitter, LinkedIn. Increase in total traffic: 125%, Increase in number of impressions: 55%, Increase in click through rate: 120%-20% increase in number of leads generated through social media

Parkstreet

Kolkata

I was in-charge of scouting various startups by attending events, developing a new vertical of offering co-working spaces to start-ups and managing the social media platform of the organisation.

Master Of Business Administration - Mba, Marketing

Bachelor Of Commerce - Bcom, Marketing

Education record