My passion lies in driving business by unlocking a brand’s potential at the intersection of digital and physical.I am a versatile executive and trusted advisor with proven ability to elevate brand performance and create opportunities that engage audiences, fuel growth, and convert business. I have broad experience across corporations, agencies, and as the founder of a sports management advisory to Fortune 500, CPG, media, entertainment and sport entities. I'm a recognized industry speaker, author, and adjunct professor at NYU. □ Effective team builder, trusted advisor and skilled communicator driving high performance.□ A visionary who executes on plans driving results across the full funnel, from awareness through conversion.□ Strategic thinker adept in leveraging data to uncover insights that meet consumer needs and engage audiences.□ Provides an edge in identifying and accelerating business opportunities driving incremental revenue.□ Connects with senior-level executives to understand pain-points and provide creative, transformational solutions.□ Sets clear expectations and common goals throughout the organization to accelerate performance and foster collaboration.Areas of Expertise:Business Strategy• Marketing Strategy• Performance Marketing• In-house Agency Dynamics• Entrepreneurism• Communication Across Organizational Layers• Business Operations Including Functions of HR, IT & FinanceBrand Transformation• Analytics & Insights• Brand Positioning• Consumer Engagement• Multi-Channel Marketing• Platform OptimizationBusiness Development• Revenue Generation• Cross-Functional Pitch Development• Senior Advisor & AdvocateCulture & Leadership• Thought Leadership & SME• Purpose-Driven Principles• Team Development & Retention – Culture, Growth & Satisfaction
Listed skills include Marketing Strategy, Strategic Planning, Business Development, Marketing Communications, and 23 others.