David Gibson

David Gibson Email and Phone Number

(Pro bono) PR support services @ Candlelighters Trust
Leeds, Leeds, United Kingdom
David Gibson's Location
Greater Leeds Area, United Kingdom
David Gibson's Contact Details

David Gibson personal email

n/a
About David Gibson

Versatile communications manager. Demonstrable delivery record for established and challenger brands. Multi-sector experience: financial services; legal; debt management; utilities; not for profit. Strategic and operational experience in greenfield and transitional environments. Consumer champion. Occasional consumer journalist. Key areas: Marketing & Communications: brand development; acquisition; channel and product management; pricing; digital marketing; digital customer experience; direct response; call centres; customer and corporate communications; internal and stakeholder communications, B2B and B2C PR. Project & change management: integration; mergers and acquisitions; organisational design and target operating model; business change control; employee experience.• Intellectually strong, pragmatic. Collaborative, energetic manager of stakeholders, teams and partners.• Familiar with PRINCE2 and PMO methodologies

David Gibson's Current Company Details
Candlelighters Trust

Candlelighters Trust

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(Pro bono) PR support services
Leeds, Leeds, United Kingdom
Website:
candlelighters.org.uk
Employees:
44
David Gibson Work Experience Details
  • Candlelighters Trust
    (Pro Bono) Pr Support Services
    Candlelighters Trust
    Leeds, Leeds, United Kingdom
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  • Marketing Services (Yorkshire) Limited
    Director
    Marketing Services (Yorkshire) Limited Oct 2010 - Present
    Leeds
    I provide freelance services as an interim contractor and also run a successful boutique marketing communications / PR business. My interim services include communications, marketing and programme office assignments, across a range of sectors: legal, financial services, utilities and not-for-profit.
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  • Wordsmith Copywriting Services: Content I Pr I Features
    Director
    Wordsmith Copywriting Services: Content I Pr I Features Oct 2010 - Present
    Leeds
    Director of multi-sector boutique marketing communications / PR business agency, providing content management services to firms of all sizes, from PLCs to established SMEs. Occasional consumer journalism.
  • Blacks Solicitors Llp
    Non-Executive Director (Remunerated)
    Blacks Solicitors Llp Mar 2018 - Present
    Leeds
    Invited to advise this award-winning Leeds practice on their business development, planning and marketing.
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  • Blacks Solicitors Llp
    Interim Head Of Marketing & Business Development
    Blacks Solicitors Llp Nov 2019 - Jan 2020
    Leeds
    Summary: interim role for award-winning Leeds law firm.Achievements in the following project areas:• audit of current business development approach, development of strategic plan.• revitalisation of core marketing propositions and treatments.• development of full marketing and content plan across existing and new channels.
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  • The Openwork Partnership
    Interim Lead Programme Manager
    The Openwork Partnership Oct 2021 - Jun 2022
    Swindon, England, United Kingdom
    Summary: managed re-design and implementation of marketing communications team. Achievements in the following project areas:• developed customer circumstances operating model for marketing communications.• engaged with the Distribution team to develop cross-functional support across all channels.• led cross-functional review of all marketing communications content; led the recruitment of new team members.
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  • Phoenix Group
    Interim Programme Communications Lead
    Phoenix Group Mar 2021 - May 2021
    Edinburgh City, Scotland, United Kingdom
    Summary: established communications programme structure for major technology change project. Achievements in the following project areas:• worked with Head of Corporate Communications to establish Communications work stream.• supported development and implementation of a Communications strategy for key business technology project.• represented Communication work stream on programme management forums, deputy for Head of Corporate Comms.
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  • B3 Living Limited
    Interim Project Lead
    B3 Living Limited May 2020 - Aug 2020
    Summary: led the end-to-end assessment of customer experience and associated improvement programme.Achievements in the following project areas:• devised methodology for the review of customer experience (CX).• developed and facilitated company-wide workshops; mapped CX closely to customer requirements.• mapped CX improvement areas to strategic benefits, for the Board and Executive team.
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  • Lloyds Banking Group
    Interim Project Manager, Mortgage Communications
    Lloyds Banking Group Mar 2019 - Oct 2019
    Halifax
    Summary: change programme communications role.Achievements in the following project areas:• development of approved customer communications plan for systems migration.• development of communications content across complex segments.• engaged support from key stakeholders including Risk, Compliance and Systems players.
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  • Uia (Insurance) Ltd
    Interim Project Lead: Customer Journeys / Digital Customer Experience
    Uia (Insurance) Ltd Jul 2018 - Jan 2019
    Stevenage
    Summary: led development of fully benchmarked customer journeys and associated improvement programme.Achievements in the following project areas:• devised methodology for development of customer journey; engaged broad range of stakeholders.• developed and facilitated company-wide workshops; mapped customer journey to customer requirements. • created validation strategy via customer research and benchmarking; mapped improvement areas to monetised benefits.
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  • Barclays
    Interim Communications & Engagement Lead: Structural Reform Programme, Mortgages
    Barclays May 2016 - May 2018
    Leeds
    Summary: directed the planning and delivery of colleague and customer communications strategy for new ring-fenced entities.Achievements in the following project areas:• planned the engagement strategy for regulatory change programme: stakeholders, customers and colleagues.• development and production of internal communications: editorial, Town Halls, briefings, conversational cascades from Exec.• project managed re-write of c 1,000 operational letters, improving tone of voice and customer journey / experience.
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  • The Co-Operative Bank Plc
    Interim Project Lead: Savings Product Migration And Savings Proposition Development
    The Co-Operative Bank Plc Nov 2015 - Apr 2016
    Manchester
    Summary: led the planning of legacy savings account migration. Achievements in the following project areas:• developed business case for transition of legacy accounts.• led project planning and resource mobilisation; key player: systems requirements development.• testing programme developed: product governance, customer journey, customer messaging and operations.
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  • Barclays
    Interim Project Lead: Communications & Engagement Workstream, Mortgage Collections Change Programme
    Barclays Jan 2015 - Nov 2015
    Manchester
    Summary: developed and implemented broad programme to support transformational change. Achievements in the following project areas:• planned engagement strategy for transformational change programme: stakeholders, colleagues, regulators. • led the development of engagement workstreams: people, operational and commercial elements.• developed new engagement channels: editorial; Town Halls; executive briefings; conversational cascades from senior leaders.
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  • Antony Hodari Legal Services
    Head Of Direct Marketing: Paul Rooney Solicitors Llp (Interim To Perm)
    Antony Hodari Legal Services Nov 2012 - Jan 2015
    Manchester & Liverpool
    Summary: led marketing and distribution for personal and group litigation. Direct report to CEO.Key marketing achievements: • continuously developed the online direct to consumer offer: 40%+ increase in acquisition volumes. • led the SEO & PPC strategies: 35%+ increase in prime traffic; 20%+ in online conversion.Key integration / project achievements:• lead integration player following two acquisitions: people; infrastructure; TUPE; development of TOM.
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  • Stepchange Debt Charity
    Interim Head Of Marketing
    Stepchange Debt Charity Apr 2012 - Nov 2012
    Leeds
    Summary: re-branded Consumer Credit Counselling Service to achieve consumer recognition as UK’s leading debt charityKey marketing achievements: • led the re-brand implementation plan across business to business and business to consumer channels.• lead contributor to planning and development of £3m re-brand integrated TV and media campaign for 2013. • led brand tone of voice project: re-written digital & offline content, improving customer journey / experience.
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  • Scottish Power
    Interim Head Of Marketing
    Scottish Power Nov 2010 - May 2011
    Glasgow
    Summary: pivotal interim leadership role during major OD within Iberdrola Group. UK revenue: £2.7bn, 5.2m customers.Key marketing achievements: • digital channel: online journey and customer experience; team re-design. • retention communications: delivery of contact strategy, retention / losses management, conversions, win-back.Key integration / project achievements:• development of target operating model with Spanish parent Iberdrola.
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  • Nationwide Building Society
    Head Of Marketing, Regional Brands (Cheshire, Derbyshire & Dunfermline)
    Nationwide Building Society May 2007 - Nov 2010
    Swindon
    Summary: led post-merger marketing strategy for regional brands (Cheshire, Derbyshire & Dunfermline) Key marketing achievements: • drove regional brand proposition development and customer insight, to define and validate regional brand. • developed significant online retail savings inflow for Group.Key integration / project achievements:• lead player, pre-merger due diligence; lead player; post-merger integration: OD; product alignment.
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  • Cheshire Building Society
    Head Of Savings Products & Mortgage Products
    Cheshire Building Society May 2007 - Dec 2008
    Macclesfield
    Summary: Lead role in product change strategy and profitable delivery. Joined on six month interim contract, offered permanent role after eight weeks.Key marketing achievements: • profitable portfolio management: c £1.0 bn mortgages; £3.0 bn savings accounts: retail, digital and brokers. • led weekly Trading Committee: commercial management reporting and sales improvement actions.• led £6m profitability improvement on savings back book and mortgage margin improvement, typically three to six-fold.Key integration / project achievements:• lead member: Product / Pricing Approval Team; Credit Risk Committee; Risks & Controls Committee.
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  • (Freelance Director)
    Interim Marketing Roles
    (Freelance Director) Feb 2003 - May 2007
    Leeds
    Managed range of freelance assignments including several interim assignments, below.
  • Britannia Building Society
    Interim Manager Of Marketing Communications
    Britannia Building Society Nov 2006 - Mar 2007
    Leek
    Development and implementation of end to end campaign process, to reduce costs and risks.
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  • The Children'S Mutual
    Interim Head Of Marketing Communications, Pr And Brand
    The Children'S Mutual Mar 2004 - Jul 2004
    Tunbridge Wells
    Led strategy and delivery of PR and customer communications, as the Government announced plans for Child Trust Fund. Media and spokesperson responsibilities.
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  • Citigroup
    Interim Director Of Marketing, Sales & Service (Uk Credit Cards)
    Citigroup Feb 2003 - Aug 2003
    Manchester
    Delivered challenging sales, service and cost ‘stretch’ targets, managing portfolio of c.1M cards.
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  • Provident Financial Group Uk & Roi
    Head Of Strategic Projects
    Provident Financial Group Uk & Roi Apr 2001 - Feb 2003
    Bradford
    Planned and delivered pre-paid card products into home credit market: exceeded targets by 125%.
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  • American Express
    Head Of Personal Financial Services
    American Express Mar 2000 - Apr 2001
    Brighton
    Successful P&L performance; strategic and operational leadership of operations, risk, sales & marketing. Promoted to lead role in the business. Media and spokesperson responsibilities.
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  • Lv=
    Head Of Marketing Programmes
    Lv= Jan 1997 - Mar 2000
    Bournemouth
    Developed profitable customer acquisition strategies across multiple channels. Took communications from cold start to seventh largest DM company in the UK. Media and spokesperson responsibilities.
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  • National & Provincial Building Society
    Corporate & Customer Communications Manager
    National & Provincial Building Society Sep 1989 - Sep 1995
    Bradford
    Developed and implemented product and corporate campaigns. Media and spokesperson responsibilities.

David Gibson Skills

Stakeholder Management Marketing Strategy Change Management Marketing Digital Marketing Business Strategy Product Management Customer Experience Advertising Project Management Product Marketing Business Development Stakeholder Engagement Content Strategy Project Planning Project Management Office Head Of Marketing Senior Marketing Manager Ceo Senior Stakeholder Management Strategic Communications Project Communications Brand Development Content Development Customer Retention Cx Prince2 Business Case Change Control Operations Management Customer Focused Service Benchmarking Qualitative Research Branding And Identity Spokesperson Pr Press Relations New Business Development Business Process Improvement Non Executive Director Business Advisory Nonprofit Organizations Non Profit Board Development Board Of Directors Executive Coaching Facilitation Leadership Development Organizational Development Organizational Leadership Web Development Marketing Communications Internal Communications Financial Services Direct Marketing Strategic Planning Corporate Communications Strategy Business Transformation Online Advertising Management Crm Marketing Management Market Research B2b Leadership Multi Channel Marketing Brand Management Customer Acquisition Customer Insight Seo Public Relations Integrated Marketing Relationship Management Team Management Customer Relationship Management Business To Business

David Gibson Education Details

Frequently Asked Questions about David Gibson

What company does David Gibson work for?

David Gibson works for Candlelighters Trust

What is David Gibson's role at the current company?

David Gibson's current role is (Pro bono) PR support services.

What is David Gibson's email address?

David Gibson's email address is da****@****alk.net

What schools did David Gibson attend?

David Gibson attended Staffordshire University, University Of Liverpool, Lancaster University.

What skills is David Gibson known for?

David Gibson has skills like Stakeholder Management, Marketing Strategy, Change Management, Marketing, Digital Marketing, Business Strategy, Product Management, Customer Experience, Advertising, Project Management, Product Marketing, Business Development.

Who are David Gibson's colleagues?

David Gibson's colleagues are Lucy Curran, Amy Laycock, Sarah Hulme, Gabriella Stead, Tom Robertshaw, Vicky Fisher, Lawrence Pomeroy.

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