Dora Guerrero Email & Phone Number

United States

United States

Yalo helps large enterprises sell more on mobile messaging by building strong relationships with customers through our automated conversational commerce suite that supports sales, marketing and customer service.With Yalo, companies can tap the power of AI to boost engagement with their customers through the communications channel customers use most: Instant messaging.Yalo helps enterprises such as Coca Cola, Unilever, Amazon, ICICI bank increase sales and delight their customers on messaging apps like WhatsApp, Instagram, etc. With operations and partnerships globally, including Mexico, Brazil, India, and South East Asia.

Colorado Springs, Colorado Area

Responsible for creating, managing and tracking demand generation and pipeline acceleration campaigns in North America for a business unit, Oracle Fusion Cloud Supply Chain Management (SCM) applications, and a customer segment.- Campaign management from ideation to delivery in collaboration with multiple stakeholders: sales, partners, product marketing, communications, lead development, field marketing, sales strategy, paid media, marketing automation, and content. - Support SCM sales team with the selection, planning and execution of digital field events: trade shows, roundtables, seminars, sponsored webinars, and in-house digital events.Integration of partners in the execution of digital and field events.- Design and development of account based marketing campaigns to expand customer footprint of Oracle Fusion Cloud solutions.- Planning and execution of integrated marketing campaigns for demand generation including a mix of tactics: email, paid media, direct mail, telemarketing, nurture, and events. - Collaboration with product marketing team and content team to manage the production and promotion of new content for awareness and lead generation.

San Antonio, Texas Area

Responsible for leading the strategy and execution of two global Go-to-Market campaigns with an emphasis on multi-channel partnerships, thought leadership, demand generation, and sales enablement.- Managed communication in a regular basis with all campaign stakeholders including product marketing, segment marketing, regions, and alliances leaders, to ensure understanding of campaign messaging, content schedules and results tracking and improvement.- Worked with product teams to develop compelling campaign content focused on customer journey and pain points. - Managed the production of all assets for campaign execution including white papers, blog articles, sales presentations, infographics, landing pages, nurture emails with collaboration of internal and external resources. - Led the webinar series program to deliver thought leadrship and education content from all campaigns for lead generation and development. Accomplished an attendee conversion rate of 40% and a qualified lead rate of 19% during the year.

San Antonio, Texas Area

Planning, execution, delivery and analysis of Azure and Microsoft Private Cloud Rackspace Managed Services demand generation. - Planned, managed and tracked top to bottom funnel marketing programs: content syndication, social media, email nurturing, sponsored, hosted and online events for Azure and Private Cloud demand generation.- Managed marketing budget including vendor contracts, purchase orders, Microsoft marketing funds, proof of execution and spend control.- Built and maintained Marketing dashboard for weekly business reviews.- Collaborated on the launch, promotion, and track of Azure and Microsoft Private Cloud promotional offers.- Developed content including white papers, case studies, collateral and webinars.- Managed an external agency for leads follow up and qualification. - Created the webinars plan including live execution, landing pages for an on-demand offer, lead follow up, and results reports. Promoted them through email, social amplification, and content syndication.- Supported the execution of hosted events and Microsoft Ignite with content, promotion and follow up.- Worked with Marketing Automation team to develop email nurture tracks, MQLs reports, lead alerts and assignments to internal qualification team.

San Antonio Y Alrededores, Texas, Estados Unidos

Senior Marketing Manager for Latin AmericaLed B2B marketing demand generation in Latin America for mid-market segment through planning, developing and implementing multichannel marketing programs for prospects and customers. Managed the execution and measurement of marketing campaigns. Worked with sales to track the success of marketing campaigns and ensured leads were converted into pipeline and revenue contribution.- Created the first outbound marketing strategy for the region which actually has a 70% conversion rate from lead to opportunity. Built the outbound team responsible for intelligence on mid-market targeted accounts, building their profile, finding the decision makers and influencers, understanding their actual cloud strategy and stage of adoption and uncovering potential projects. The team delivers an account map to sales with specific follow up activities.- Created a new program to help accelerate top leads and build relationships with target accounts through a recurrent, all-day executive event held at Rackspace headquarters. Attendees experience the corporate culture and technology expertise, and our sales teams accelerate and close deals.- Generated Sales and Marketing team integration through the development of a strong relationship and the alignment of goals, contribution and collaboration.- Led the largest annual awareness and demand generation conference in 2016 in Mexico City. The event is a corporate program executed in all regions. We had more than 400 attendees including key media, customers, prospects, partners and alliances.- Created and executed a series of half-day events in the region to strengthen the relationship with the customer base and contribute with cross-and-up sales. The events are held in Mexico, Colombia, Argentina and Chile. To-date they are driving the greatest return on investment.

San Antonio Y Alrededores, Texas, Estados Unidos

Marketing Manager, LATAMResponsible for building and continuously enhance marketing operation engines to optimize programs performance and spend. Select, develop and manage a team with internal and external members for qualification and development of leads. Accountable to deploy the appropriate marketing plan on time, accurately, and successfully, as well as to review performance translated into pipeline and contribution to revenue. - Built the foundation for marketing operations in the region from the ground up, including the CRM set up and tuning, data management, campaign tracking processes and lead flow of TQLs from marketing to sales.- Developed a network of corporate resources to execute LATAM programs: events, marketing automation, data management, creative and business units; which were key to enable execution capabilities for the region.- Developed and executed a go-to-market plan with partners to promote our Managed Cloud offer in the LATAM region focusing on joint events and support for demand generation activities.- Created the first lead qualification team for the region based in US and Mexico, providing enablement and training to both internal and external resources.- Led the demand generation activities for our annual conference that came to Mexico City for the first time. This included segmentation, event logistics and post-event follow up with lead qualification and pipeline creation tracking.

Monterrey, Nuevo León, México

Management of Marketing and Communications functions for brand awareness and demand generation in LATAM. Performed integrated, multi-channel campaigns for direct and channel sales targeted to new customers and installed base. Managed marketing budget for the region. Localized and produced sales collaterals for LATAM. - Represented LATAM region in Epicor Global Marketing team: Latin America, USA, Asia, Europe and Australia. Contributed to roll out campaigns to other regions and participated on global campaigns planning.- Expanded Marketing operations to Colombia, Venezuela, Peru, Chile, Argentina and Dominican Republic.- Collaborated with the recruitment and development of channel partners in the region.- Built, from the ground up, LATAM Marketing team located in Monterrey Mexico integrated for more than 15 executives in the areas of marketing, public relations, CRM and creative specialists.- Contributed with the implementation of Epicor CRM system, recruiting, training and managing the global lead entry team growing from 2 to 8 people.- Recruited and trained the first pre-sales team with four executives. Actually the team has ten members. - Contracted and managed the Public Relation agencies in Latin America: Mexico, Venezuela, Colombia, Argentina and Peru. After 2 years, replaced the agencies and created the internal LATAM Public Relations team which substantially improved agencies performance.- Generated year over year an average 70% of sales leads by a mix of marketing programs: online, direct, events and SEO.- Planned, developed and executed an alliance with IBM for a go-to-market campaign. Together created a bundle software-hardware for midsized companies and presented it through a tour of seminars to 12 cities in Mexico. - Planned, developed and executed an alliance with American Express for go-to-market campaign. The campaign offered a financing plan for Epicor software acquisition.

Monterrey Y Alrededores, México

- Built Latin America Marketing Operations based at Epicor Monterrey Mexico Global Operations Center. - Developed the foundation of actual CRM of LATAM and marketing engines including online, events and automation.- Planed, developed, delivered and monitored marketing programs in line with business objectives.- Expanded Marketing activities to Venezuela.

Monterrey Y Alrededores, México

Platinum SQL and Vantage ERP software sales targeting mid and large companies of financial, distribution and manufacturing industries. Recruited and trained the first five partners in Mexico. Supported channel sales.

Sales executive in MexicoNew customer and installed base sales of Epicor ERP (formerly named Platinum). Medium and large enterprises target.