Derek Hines Email and Phone Number

Joined Martin Yale to develop and launch a new print solution that will surely shake things up! I will be flexing my passion for packaging and help customers pave the path to efficiency and global sustainability.

Managed a vast line of casters and floor care products in the retail Hardware channel. Acquired and onboarded largest competitor for a combined 80% market share at The Home Depot, Lowe's, Menard's, Wal Mart, and Meijer. Developed over 200 items to drive millions in Amazon sales while testing styling, features and price-points in North America. Implemented packaging overhauls for 20+% cost savings and related efficiencies throughout supply chains. Created top-notch literature and thorough specifications. Implemented RFID item tracking at Wal Mart.

Managed and developed a line of commercial appliances used to hold cooked food before being served. Worked closely on development projects with Burger King, Chick-fil-A, and Mc Donald's to implement the latest technologies with these global customers.

It was exciting becoming familiar with On-Demand Packaging, Right Sizing, and other lean and mean philosophies that are revolutionizing the corrugated packaging industry. I built and managed an in-house video studio and staff that generated informative video content and imagery to populate a new website, www.boxondemand.com. Technology was showcased regularly at events across North America and multiple industries, furthering my exposure to the magical world of trade shows.

Developed and managed market-leading line of countertop cooking appliances. You can find them at Best Buy, Costco, Sam's, Target, Wal-Mart, etc.

Launched a line of high-end massage chairs into the US market. Captured over 40% market share with flawless reputation. Defined, developed, and launched innovative new models with customer-inspired features and use cases. Developed nation-wide "white glove delivery" program and relationships, in-store POP, informational DVDs, and quick-operation guides, product refurbishing program and re-marketing strategy of B-goods. Provided hands-on nationwide sales training at 80 Sharper Image and 100 Relax The Back retail locations. Category management including strategic business planning, pricing, P&L responsibility. After 5+ years, I was asked to rationalize the massage chair business and offer exclusive rights to a distributor. Localized and grew SANYO's small appliance category. Developing products and recipes for acceptance outside of the niche Asian-American channel. Developed all product literature with realized customer satisfaction and usability improvement. Seized opportunities with non-traditional sales channels resulting in significant category growth. Established and maintained professional relationship with master chef Martin Yan. Re-branded SANYO consumer battery business including eneloop rechargeable batteries and products. Complete overhaul of retail packaging design and marketing statements. Re-messaged the eneloop rechargeable battery product line. Eneloop named Consumer Reports top rechargeable battery December 2009. Drove increased sales through non-traditional sales channels. Introduced a line of environmentally-responsible rechargeable hand warmers to the US market. Entered the musical instrument market with a revolutionary battery system for guitar pedal accessories.

Managed product line and transition from US to Chinese manufacturing.

Managed the tasks and master schedules for several fabric care projects simultaneously.

After multiple summers interning at Whirlpool Corporation, I graduated and returned to the Team for instant immersion and heavy involvement in the development and market launch of a revolutionary and high efficiency washing machine platform that led to the widespread acceptance of European front-loading washing machines in the USA. This was the largest development project to-date in Whirlpool laundry and offered a priceless opportunity to learn the ins and outs of schedule and technology-driven New Product Development in the appliance industry. A typical day could range from running a strategic roadmap review with VP leadership, to turning a wrench or hot-shotting prototype parts. Spearheaded numerous logistics audits resulting in improved freight handling and product safety. Responsible for the overall master test and codes verification schedules for multiple projects simultaneously, collaboratively drove resolution of cosmetic, technical, logistical, codes & safety, and branding issues. The breadth of responsibilities offered direct exposure to the Corporate Sales & Marketing side of the business which led to many great opportunities to represent the company across the country and globally. It was truly an inclusive and diverse first-hand look at world class product development and manufacturing.

Year after year as a summer intern, I participated and watched as game-changing technology was developed, tested, and refined to eventually change the North American laundry market. Developed test equipment and test plans to evaluate system performance and reliability. Provided sales training and training equipment to trade partners.