Dan Pugh Email & Phone Number

Sydney, New South Wales, Australia

Oversee lead generation globally.

Sydney, New South Wales, Australia

Reporting to the CMO the role included oversight of Gumtree, Casrguide and Autotrader brands and encompassed marketing planning and strategy, content, SEO, performance advertising, brand, PR and comms, and dealer marketing. Since acquired by The Market Herald in Oct 2022.

Australia

Responsible for motors brands, SEM, SEO, PR + comms and dealer marketing across the Gumtree Cars, Carsguide and Autotrader brands. Highlights include leading the repositioning of Autotrader brand and successful campaign launch resulting in double digit brand awareness growth in key markets. Oversaw performance advertising across two revenue models - pay.

Sydney, Australia

Carsguide acquired by Cox Automotive in 2017. Leading the brand, performance advertising, social, PR + comms and B2B responsibilities - reporting into the CEO. Successfully launched Autotrader brand in Australia to consumers and used car dealers with national campaign with double digit growth in brand awareness and Nielsen UAs in the following three years..

Sydney, Australia

CarsGuide is the #1 automotive editorial website in Australia - a position it's held for the last two years. My contribution included helping to develop and execute the content to commerce strategy using the CarsGuide editorial to drive traffic and revenue to car classifieds section. Taking lead role in Carsguide rebrand and repositioning for OEM.

Sydney, Australia

A custom application designed to help solve the growing problem facing men's health in Australia. Targeting the gut, The Man Challenge is a 10 week food and exercise program for blokes who lack the time, motivation or knowledge to address their health issues.

Sydney, Australia

A small, nimble agency delivering custom digital solutions to help brands connect with their fans.

London

Managing a team of six I was charged with new business development and redrafting the internal business processes with a focus on digital and creative. Lead pitches for World Olympians Association, Unilever MENA, Ford UK and Sky Cycling with a focus on strategic digital solutions

Melbourne

Developed the content and social media strategy for Cricket Australia for the 2012/2013 season.

Sydney

Charged with development and execution of central digital strategy - focus of which was to drive digital channel growth to provide greater reach for our rugby content. Key outcome was to broaden the reach of rugby to a younger audience and build sustainable new revenue streams for rugby.- Successfully planned and executed the migration of 13 rugby websites.

Sydney, Australia

Bachelor Of Business, Marketing/Marketing Management, General

Diploma, Direct Marketing

IDM based in London

Education record