David Hume Email & Phone Number

Raleigh-Durham, North Carolina Area

Drive executive, sales, marketing, and product engagement within Lenovo NA for key PC Client partners including Microsoft, Intel, Google and AMD.• Increased key partner awareness and engagement with Lenovo NA helping to drive accelerated growth in the PC Client market. Led Win 10 Accelerate program to $2.3M in new business opportunity• Manage partner rebate optimization through integration with marketing/sales/product teams ($43M/yr). Lead all NA opportunity requests with key partners for incremental investments• Coordinate field alignment with influential partners and lead joint field acquisition campaigns with sales and marketing teams.• Manage all regular partner reporting/forecasting requirements and quarterly executive interlocks/EBRs

Raleigh-Durham, North Carolina Area

Team lead for strategy and development of Customer Insight & Analysis program for Americas Field Marketing. Co-managed 5 analysts to create and build “CIA Platform” (SASVA) designed to host 4 different Marketing analysis/action dashboards to answer questions regarding campaign and program effectiveness, how to target customers, increase sales and drive teams to make better investment decisions with marketing budgets.• Directed “Listening Tour” to engage senior sales/marketing leadership and strategists from 10 AFM organizations to define and prioritize campaign data, leads and reporting requirements ensuring that results were measurable, helped drive revenue or accelerated sales cycles resulting in better alignment, strategy and communications between sales and marketing. • Collaborated with senior sales executives and analyst team to generate “sales alerts” from data and CRM engines delivering real-real time customer behavior and digital footprint intel to sales teams that allowed them to react more quickly to buying signals and increased sales accepted leads by 6%.• Created communication plan delivering monthly content that supported the CIA Dashboard Platform by branding the program, creating awareness and driving education, training and skill set development. • Contact Insight dashboard #1 most-used by AFM marketing teams to assess customer journey and digital footprints for Cisco.com, Twitter and LinkedIn data resulting in an increase for incremental leads and revenue for US Commercial Select Sales team of 8% 1HFY16.

Raleigh-Durham, North Carolina Area

Managed day-to-day marketing operation and budget planning for the Latin American Marketing organization. Implemented key initiatives and projects for LATAM Marketing including revenue marketing targets (MQL/SQL), contractor management and Cisco Live Cancun,• Optimized budget and operational/process support for LATAM Marketing including program investment and contractor management ($5M annual budget.) • Assisted team achieve $207M against a $100M goal for Sales Qualified Leads (SQL) in FY14 by delivering process improvement, systems coordination and marketing program alignment for Revenue Marketing program revealing marketing program accountability and value to senior leaders.• Selected as Special Project Manager for Supplier/Vendor Optimization program. Led program that reduced OPEX costs for AFM. Eliminated long-tail suppliers by $1.8M/yr. in program spend and saved organization approx. $400k/yr.

Raleigh-Durham, North Carolina Area

Managed and facilitated Cisco’s first Global Marketing Metrics program. • Team Lead for establishing Global alignment and adoption of a standardized set of marketing metrics for GMCC which are reported to the CMO and Executive Operating Committee.• Facilitated $40M/yr global marketing investment process including spending guidance to theaters, quarterly allocation/sign-off for marketing execution by segment, LOB and bi-annual investment/metrics review of marketing results• Collaborated with stakeholders and senior theater teams to align business goals and objectives to provide a shared platform to define and analyze marketing investments and their impact on marketing effectiveness and sales revenue.• Special Assignment 2012-2014 MBA Recruiting at Duke University and NC State University. Responsible for interviewing/coaching and recommending students for further consideration in Cisco’s Marketing and Sales Intern Program. Conducted on-campus interviews and represented Cisco in Meet and Greets and Panel discussions with students on “Why Cisco”.

Raleigh-Durham, North Carolina Area

• Introduced marketing resources to train global theater teams to help build and adopt marketing execution processes for global campaign planning and metrics. • Identified on-going opportunities for process and system improvements, business requirements, Dashboards and reporting capabilities.

Raleigh-Durham, North Carolina Area

Manage all aspects of Cisco’s ROI Program, including CNIC Application, all customer relationships and interaction (Field Sales, Alliance Partners/Channel, and Cisco customers, vendors) financial budgets and Program funding. Develop and execute program’s tactical and long-range strategic plan and manage program team of seven FTE’s/contractors

Raleigh-Durham, North Carolina Area

• Generated new sales and business development for Federal Public Sector team through direct sales to customers, partner and channel/distributor management• Exceeded “stretch goals” (115% of target) consecutively for 2 years ($7M/yr) working with Sr Account Managers for both tactical and strategic sales of Federal West Customers

Bachelor Of Science, Communications/Journalism

Kellogg School Of Management, Leading With Big Data & Analytics - Specialization Certification

Project Management, Program Management

Specilization Certification