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Innovative Global Program and Engagement Manager with proven skills uncovering customer needs, partnering with Sales, Marketing and Technology teams to support and influence clients, accelerate sales cycles, help drive incremental revenue and enhance campaign/program performance by developing insight-driven marketing strategy and analyzing/optimizing marketing metrics results. Experiences include leading cross-functional teams to build operational processes and coalitions for program adoption or change management, creating training plans and communications to simplify complex implementation programs, predictive analytics and collaboration with different LOB’s/SME’s to successfully develop programs to eliminate customer/stakeholder pain points.Additional Strengths:Global Marketing • Digital Marketing • Marketing Operations • Business Development • Dashboard Optimization • Website Analytics • Lead Generation • Market Analysis • Agile (SCRUM) • Revenue Marketing (MQL/SQL) • Webex • Eloqua • Tableau • SalesForce
Lenovo
View- Website:
- lenovo.com
- Employees:
- 38044
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Sr Strategic Alliances Manager, North AmericaLenovo 2016 - PresentRaleigh-Durham, North Carolina AreaDrive executive, sales, marketing, and product engagement within Lenovo NA for key PC Client partners including Microsoft, Intel, Google and AMD.• Increased key partner awareness and engagement with Lenovo NA helping to drive accelerated growth in the PC Client market. Led Win 10 Accelerate program to $2.3M in new business opportunity• Manage partner rebate optimization through integration with marketing/sales/product teams ($43M/yr). Lead all NA opportunity requests with key partners for incremental investments• Coordinate field alignment with influential partners and lead joint field acquisition campaigns with sales and marketing teams.• Manage all regular partner reporting/forecasting requirements and quarterly executive interlocks/EBRs
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Marketing Manager – Customer Insight & Analysis For Americas Field Marketing (Afm)Cisco Systems 2015 - 2016Raleigh-Durham, North Carolina AreaTeam lead for strategy and development of Customer Insight & Analysis program for Americas Field Marketing. Co-managed 5 analysts to create and build “CIA Platform” (SASVA) designed to host 4 different Marketing analysis/action dashboards to answer questions regarding campaign and program effectiveness, how to target customers, increase sales and drive teams to make better investment decisions with marketing budgets.• Directed “Listening Tour” to engage senior sales/marketing leadership and strategists from 10 AFM organizations to define and prioritize campaign data, leads and reporting requirements ensuring that results were measurable, helped drive revenue or accelerated sales cycles resulting in better alignment, strategy and communications between sales and marketing. • Collaborated with senior sales executives and analyst team to generate “sales alerts” from data and CRM engines delivering real-real time customer behavior and digital footprint intel to sales teams that allowed them to react more quickly to buying signals and increased sales accepted leads by 6%.• Created communication plan delivering monthly content that supported the CIA Dashboard Platform by branding the program, creating awareness and driving education, training and skill set development. • Contact Insight dashboard #1 most-used by AFM marketing teams to assess customer journey and digital footprints for Cisco.com, Twitter and LinkedIn data resulting in an increase for incremental leads and revenue for US Commercial Select Sales team of 8% 1HFY16. -
Business Operations Manager For Latin America Marketing (Latam)Cisco Systems 2012 - 2015Raleigh-Durham, North Carolina AreaManaged day-to-day marketing operation and budget planning for the Latin American Marketing organization. Implemented key initiatives and projects for LATAM Marketing including revenue marketing targets (MQL/SQL), contractor management and Cisco Live Cancun,• Optimized budget and operational/process support for LATAM Marketing including program investment and contractor management ($5M annual budget.) • Assisted team achieve $207M against a $100M goal for Sales Qualified Leads (SQL) in FY14 by delivering process improvement, systems coordination and marketing program alignment for Revenue Marketing program revealing marketing program accountability and value to senior leaders.• Selected as Special Project Manager for Supplier/Vendor Optimization program. Led program that reduced OPEX costs for AFM. Eliminated long-tail suppliers by $1.8M/yr. in program spend and saved organization approx. $400k/yr.
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Marketing Manager, Strategy & Operations -- Global Metrics ProgramCisco Systems 2007 - 2012Raleigh-Durham, North Carolina AreaManaged and facilitated Cisco’s first Global Marketing Metrics program. • Team Lead for establishing Global alignment and adoption of a standardized set of marketing metrics for GMCC which are reported to the CMO and Executive Operating Committee.• Facilitated $40M/yr global marketing investment process including spending guidance to theaters, quarterly allocation/sign-off for marketing execution by segment, LOB and bi-annual investment/metrics review of marketing results• Collaborated with stakeholders and senior theater teams to align business goals and objectives to provide a shared platform to define and analyze marketing investments and their impact on marketing effectiveness and sales revenue.• Special Assignment 2012-2014 MBA Recruiting at Duke University and NC State University. Responsible for interviewing/coaching and recommending students for further consideration in Cisco’s Marketing and Sales Intern Program. Conducted on-campus interviews and represented Cisco in Meet and Greets and Panel discussions with students on “Why Cisco”.
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Business Operations Manager, Strategic Planning And OperationsCisco Systems 2005 - 2007Raleigh-Durham, North Carolina Area• Introduced marketing resources to train global theater teams to help build and adopt marketing execution processes for global campaign planning and metrics. • Identified on-going opportunities for process and system improvements, business requirements, Dashboards and reporting capabilities.
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Marketing Program Manager- Cnic/Roi ProgramCisco Systems 2002 - 2005Raleigh-Durham, North Carolina AreaManage all aspects of Cisco’s ROI Program, including CNIC Application, all customer relationships and interaction (Field Sales, Alliance Partners/Channel, and Cisco customers, vendors) financial budgets and Program funding. Develop and execute program’s tactical and long-range strategic plan and manage program team of seven FTE’s/contractors
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Inside Vertical Account ManagerCisco Systems 2000 - 2002Raleigh-Durham, North Carolina Area• Generated new sales and business development for Federal Public Sector team through direct sales to customers, partner and channel/distributor management• Exceeded “stretch goals” (115% of target) consecutively for 2 years ($7M/yr) working with Sr Account Managers for both tactical and strategic sales of Federal West Customers
David Hume Skills
David Hume Education Details
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Communications/Journalism -
Leading With Big Data & Analytics - Specialization Certification -
Program Management
Frequently Asked Questions about David Hume
What company does David Hume work for?
David Hume works for Lenovo
What is David Hume's role at the current company?
David Hume's current role is Sr Strategic Alliances Manager.
What is David Hume's email address?
David Hume's email address is dh****@****sco.com
What schools did David Hume attend?
David Hume attended James Madison University, Northwestern University, Villanova University.
What are some of David Hume's interests?
David Hume has interest in Cooking, Skiing, Soccer, Art, Photography, Golf.
What skills is David Hume known for?
David Hume has skills like Management, Cross Functional Team Leadership, Enterprise Software, Marketing Strategy, Strategy, Business Development, Strategic Partnerships, Go To Market Strategy, Collaborative Problem Solving, Performance Metrics, Performance Dashboards, Saas.
Who are David Hume's colleagues?
David Hume's colleagues are Barbara Nahir Pereda, Padmakara Rao Gudla, Phoebe (Yan) Gao 高艳, Karan Harini, Barbora Markotánová, Dora Dang, Catherine Trask.
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3samford.edu, blharbert.com, blharbert.com2 +120580XXXXX
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David Hume
Hillsboro, Or1intel.com2 +150361XXXXX
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2georgetown.edu, gmail.com10 +141572XXXXX
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