Diego brings over 18 years of invaluable experience in the advertising industry, spearheading impactful campaigns for local and regional brands. His roster of clients includes renowned names like The Coca-Cola Company, Heineken, ABInBev, GSK, Adidas, Honda, Lenovo, LG, Microsoft, Kellogg's, P&G, McDonald's, and Edina.Throughout his career, Diego has collection of more than 200 accolades from prestigious creativity festivals. Notably, since 2019, he has achieved a remarkable four-year winning streak at the esteemed Cannes Lions festival, securing multiple awards for his groundbreaking campaigns. Among his notable achievements are the Lion-winning Waterlight campaign, recognized for its innovation, and the Gold Lion-winning Victoria Cempasuchil in the Branded Entertainment category. Diego's excellence extends beyond Cannes, as he has also triumphed at esteemed festivals like Clio, LIA, One Show, D&AD, NY Festivals, Effie, Effie Latam, IABMixx, FIAP, El Sol, Wave, Ojo de Iberoamérica, El Diente, ECHO Latam, and El Dorado.Diego's talent has not gone unnoticed within the industry. In 2014-2015, Adlatina recognized him as one of the top young creatives under the age of 30 in the Andean region. In 2022, he was honored to be included in the prestigious One Club Rankings as one of the top 50 Executive Creative Directors, Top 7 Creative in LATAM and #1 Creative in Colombia, further solidifying his reputation. His expertise is not confined to his own successes, as Diego has also served as a respected jury member at notable festivals such as NY Festivals, El Ojo de Iberoamérica, ECHO Latam, IABMIXX and Young Lions Colombia.Now embarking on a new chapter, Diego has embraced the role of Creative VP at Ogilvy Mexico, where he envisions propelling the agency's business growth and further enhancing its creative reputation and bringing home the first D&AD Impact for Mexico, the first Gold Global Influencer award for Mexico, and the Global Grand Effie.