Diana Victoria Lyon Email & Phone Number

New York, New York, Us

Experience with major national and local TV networks, broadcast stations and syndication acting as liaison between network and agencyResponsible for negotiating and booking over 45% of agency billingsCommunicate with media representatives on behalf of agency to negotiate the best placement, highest value-add, and optimal use of budgeted fundsPrepare media plan options, analyses, and recommendations based on strategic direction providedAnalyze market research and study demographic data of a wide range of media vehicles to determine the most effective approach to reach target audienceProvide expert analysis and media plans to improve campaign performanceSustain constant verbal and written contact between account executives, media partners and traffic department to ensure all aspects of each campaign are running seamlessly

New York, New York, Us

Responsible for placing commercials and paid programming on national cable, broadcast stations, syndicated movies and showsBuying media based on CPM/CPP/ROI goals, Nielsen ratings & household impressionsAnalyze historical data to find most efficient hours to buy based on campaign goalsNegotiate rates and contracts with media representatives to ensure greatest net profit for each direct response account

New York, New York, Us

Promoted from assisting to buying national cable and local markets in less one yearSolely assisted the media buying department, which included media director, two supervisors and three buyers in creating and maintaining their media schedulesMulti-tasked the management of all local markets and national cable networksPrioritized and managed multiple tasks requested by account executives, buyers and station representativesPulled weekly tracking reports via company databaseImplemented station requests to re-schedule and cancel spots, addressed program changes, and resolved billing discrepanciesIssued insertion and purchase ordersCarried out training for newly hired employees

Santa Monica, California, Us

Coordinated artist showcases, assisted with promotional events and prepared schedules for press tours.Wrote press materials, conducted media follow up and prepared artist press kits.Maintained publicity contact database, researched new publications and communicated with Public Relations Departments ensuring that artists were promoted.

Organized several promotional events and assisted with trade shows, private views and sample sales.Conducted marketing research of new possible target stores, developed new client relationships.Maintained existing and created new relationships with key fashion magazines to raise company profile in relevant media.