A senior digital leader specialising in data-driven marketing, customer centred product design, communications and content. With experience across media, financial services, health, travel and tourism,I have worked in both agile, disruptive startups and well-established, top tier Australian businesses. I’m passionate about delivering exceptional customer experience and have a reputation for driving customer focus in organisations, balancing business objectives with customer needs. From my early days as a broadcast reporter and producer covering a wide variety of topics, I learnt the art of storytelling and the power of promotion, developing a strong understanding of the importance of audience and how to tailor content and messaging to inform, inspire, educate and entertain. Those media skills translated well to the digital landscape and the chaotic adventure of working in fast-paced agile startups, creating and building successful online products and services. They laid the foundation for my transition to digital marketing, e-commerce and product roles where I have developed talented teams to deliver positive, profitable outcomes and continuous business improvement.Outside of work, I lead an active life, inspired by the desire to push boundaries and explore the world. I write about my travel adventures at suitcaseandsneakers.comExpertise: Digital Strategy, Data-driven Marketing, Product Management, Content Strategy, Communications, Writing, Customer Centric Design, Customer Experience, Digital Transformation, Digital Media, Stakeholder Management