Independent higher education consultant for Kentucky State University in key areas of enrollment management including admissions, financial aid, and scholarships reporting directly to the President. Providing revised policies and procedures to assist with the transition to a new ERP system. Create and maintain an effective communication plan without the assistance of a CRM. Provide recommendations for additional software required including CRM and document imaging systems. Create a strategic scholarship plan that focuses on recruitment of mission fit prospective students. Also provided consulting support in enrollment management to the University of Cincinnati for admissions, recruitment, marketing, and communications.

Lead enrollment strategy advisor for universities and colleges across the country that partnered with Capture for strategic enrollment management support and services. This included complex search strategies, direct mail, electronic communication plans, and tracking individual student behavior via the university’s main EDU website. Responsible for managing relationships with the colleges and universities by keeping the campus goals in perspective and expected results. Responsible for renewal of all current partner institutions.

Project Management for technical needs for various functional areas such as admissions, residence life, bursar, and financial aid. Create and maintain business process mapping for individual departments to determine potential areas of efficiency and provide recommendations on improvements. Responsible for configuration and conversion of data beginning with admissions. Research and recommend software solutions for university. Analyze and modify current communication processes throughout student lifecycle including researching CRM solutions.

Directly responsible for new student enrollment at the undergraduate and graduate level to include marketing and communications, recruiting, reporting and application processing. Directly supervise the Office of Undergraduate Admissions, Graduate Admissions, Program Marketing, and Enrollment Communications to include 5 direct reports and 40 indirect reports. Team Lead for the Division of Enrollment Management for Ellucian Banner Software, Cognos Reporting, and Hobsons EMT Connect Product which includes product research, implementation, and integration management. Co-Chair of Web Optimization Project team which was responsible for identifying enrollment barriers and initiate the appropriate solution which included an expansive digital marketing efforts that was recognized in 2014 by the American Marketing Association as the recipient of an AMA Crystal Award. Facilitate communication within the entire division of enrollment management and the university in areas of strategic changes, software modifications and reporting needs to stay in line with university goals. Created and maintain reports on overall enrollment broken down by program, college and method of learning. Directly supervise creation and distribution of all enrollment marketing materials and communication plans. Directly supervise recruiting efforts for the university. Foster team environment and project management to employees to include professional development. Research Customer Relationship Management (CRM) product solutions, provide cost-benefit analysis, make recommendation to the President and cabinet, and follow through with implementation goals and strategy. Maintain strong relationships with university leaders to include President, Vice Presidents and Deans. Assigned to numerous university committees such as the Strategic Enrollment Management Committee, Web Governance Committee, University Marketing Committee, and Strategic Planning Committee.

Directly supervise Career Services, Program Marketing, and Enrollment Communications. Responsible for expansive digital marketing efforts with a focus on graduate and online enrollment. This includes managing third party vendor, make crucial and strategic changes in campaigns based on performance, and report key success measures to President, Provost, and Deans. Coordinate the development of all marketing and communication materials for undergraduate admissions which includes umbrella design concept, copy editing, photo shoots, and the printing and distribution of the pieces. Create and manage over 200 communication plans with prospective students that includes working with other university departments for marketing and communications. Manage all outside marketing vendors and responsible for choosing appropriate vendors in order to maximize promotion of university. Team Lead for the Division of Enrollment Management for Ellucian Banner Software, Cognos Reporting, and Hobsons EMT Connect Product. Track and report on the entire enrollment process from inquiry to applicant to enrolled. Co-chair of Web Optimization Team which focuses on website and search engine optimization in order to identify enrollment barriers. Maintain prospective student database which includes imports, exports, email communication, mass mailings, nightly syncs with the Banner system, and reporting for ROI measures.

Undergraduate admissions lead for implementation of the Banner Enterprise Solution. Coordinate the development of all marketing and communication materials from the Office of Undergraduate Admissions including social media. Contract through the RFP process with outside design and printing companies to create ten marketing pieces each year including umbrella design concept, copy editing, photo shoots, and the printing and mailing of the pieces. Conduct various focus groups throughout the year for marketing materials. Team Lead for Division of Enrollment Management for Banner and Cognos Reporting Tool. Lead on the creation and maintenance of the Banner Student Admissions module and its interaction with the prospective student database called Hobsons. Create and manage communication plan with prospective students that includes working with other university department for email communications. Assist Director with all human resource and personnel matters.

Coordinate the development of Energy Systems Laboratory marketing, communication materials and semi-annual national and biennial international conference. Supervise conference coordinator staff to meet goal of building energy efficiency and increase attendance. Create and maintain the policy and procedures handbook to assist in more effective efficient business practices. Ensure knowledge and compliance of University System regulations and policies. Provide and oversee the administrative function of the lab including office management, communications and personnel for the laboratory. Handle all human resource and personnel matters including personnel files, posting positions, hiring process, and any personnel issues within the lab. Coordinate the training of new employees and their transition into the lab. Liaise between Director and the 120+ faculty members, staff, and graduate students. Draft and edit technical reports, proposals, and grants for Director and other Principle Investigators.

Confidential aide to Senator Stephen Sweeney and Assemblyman Douglas Fisher. Proposed, amended, and advanced legislative initiatives specializing in budget agenda. Drafted positions papers, letters of recommendation, legislative responses, and speaking points for all three members. Routed all of the mail including assigning casework and provide instruction and direction for other staff.

Developed papers that discussed the members’ positions on significant issues. Drafted talking points and served as issues coordinator for all third party, individual, and partisan political action committees. Served as GOTV field coordinator and stage manager which included assimilating voter turnout numbers by electoral district, calculating turnout percentages, redirecting GOTV workers, and tallying election day results measured against win scenario on election night.