Gvp, Consumer Insights And Strategy
Greater Minneapolis-St. Paul Area
Recruited to build consumer insights capabilities, contribution and business impact for a $37B grocery chain. Managed a staff of 90 onshore and offshore resources. Company competes in almost all 50 states with company-owned stores, franchisee locations, and company-supplied independent retailers. Banner brands include Albertsons, ACME, Farm Fresh, Jewel Osco, Shaw's, and Save-A-Lot, Cub. Responsible for consumer insights and analytics to guide brand development, loyalty marketing, consumer… Show more Recruited to build consumer insights capabilities, contribution and business impact for a $37B grocery chain. Managed a staff of 90 onshore and offshore resources. Company competes in almost all 50 states with company-owned stores, franchisee locations, and company-supplied independent retailers. Banner brands include Albertsons, ACME, Farm Fresh, Jewel Osco, Shaw's, and Save-A-Lot, Cub. Responsible for consumer insights and analytics to guide brand development, loyalty marketing, consumer promotions, shopper marketing, digital marketing. Show less