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INSIGHTS AND BUSINESS EXECUTIVE Influential, collaborative, forward thinking leader driving strategic insights into business results.I BELIEVE THAT INSIGHTS MATTER I believe that if you understand the marketplace and the consumer and act on that understanding, you will win. I am innately curious. I love seeing a business grow from actions driven by learning about the consumer and the marketplace. UNLOCKING GROWTH THROUGH CONSUMER INSIGHTSI lead a team of consumer insights and analytics professionals in developing consumer and marketplace understanding and insights, and inspiring actions that grow the business. BEST IN CLASS TEAMS AND CAPABILITIESI have been consistently recruited by premier companies to lead the development of world-class teams and capabilities in consumer insights, analytics, category management and shopper marketing. This includes developing programs and practices that improve decision making; creating fact-based category management recommendations and account specific programs to drive growth with retail customers; building brands and identifying new business opportunities.
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Vice President, Consumer Insights And Analytics, Schwan'S CompanySchwan'S Company 2015 - 2020Greater Minneapolis-St. Paul AreaLed enterprise-wide Consumer Insights and Analytics team. This included the Consumer Brands, Food Service, Home Service and Strategic Partner Sales business units; Strategic Insights and Trends; Business Information and Analytics. Influence strategies regarding base business development, new products, communication, pricing, distribution, M&A, consumer acquisition and retention. -
Vice President, Consumer Insights And Integrated Marketing, Schwan'S Consumer BrandsSchwan'S Company 2012 - 2015Greater Minneapolis-St. Paul AreaRecruited to build and lead consumer insights, category management, analytics, shopper marketing, consumer promotions and marketing operations for Schwan's Consumer Brands. Developed consumer insights, category management and integrated marketing capabilities that drove improved revenue and achieved significant cost savings. Upgraded talent and drove a culture of fact-based decisions while maintaining the nimbleness and speed of a small company.
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Gvp, Consumer Insights And StrategySupervalu 2011 - 2012Greater Minneapolis-St. Paul AreaRecruited to build consumer insights capabilities, contribution and business impact for a $37B grocery chain. Managed a staff of 90 onshore and offshore resources. Company competes in almost all 50 states with company-owned stores, franchisee locations, and company-supplied independent retailers. Banner brands include Albertsons, ACME, Farm Fresh, Jewel Osco, Shaw's, and Save-A-Lot, Cub. Responsible for consumer insights and analytics to guide brand development, loyalty marketing, consumer… Show more Recruited to build consumer insights capabilities, contribution and business impact for a $37B grocery chain. Managed a staff of 90 onshore and offshore resources. Company competes in almost all 50 states with company-owned stores, franchisee locations, and company-supplied independent retailers. Banner brands include Albertsons, ACME, Farm Fresh, Jewel Osco, Shaw's, and Save-A-Lot, Cub. Responsible for consumer insights and analytics to guide brand development, loyalty marketing, consumer promotions, shopper marketing, digital marketing. Show less -
Svp | Cpg Client ServicesIpsos Otx Research 2010 - 2011Greater Chicago AreaOTX was a $65MM research company. Recruited to develop Midwest business and drive growth among CPG clients. Upgraded talent and improved deliverables that resulted in increased revenue and improved client relationships.
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Vp, Shopper Insights And Category ManagementMondelēz International 2007 - 2009Led 200+ member Kraft North America shopper insights and category management organization across regions and customers. Drove significant improvement in Kantar and Advantage industry rankings after years of decline. Upgraded talent via recruitment, development, training and clear expectations. Introduced new tools, analytic capabilities, best practices, and customer support strategies. Drove base revenue growth through improved assortment and shelf presence. Partnered with Business Units in the… Show more Led 200+ member Kraft North America shopper insights and category management organization across regions and customers. Drove significant improvement in Kantar and Advantage industry rankings after years of decline. Upgraded talent via recruitment, development, training and clear expectations. Introduced new tools, analytic capabilities, best practices, and customer support strategies. Drove base revenue growth through improved assortment and shelf presence. Partnered with Business Units in the development of customer-centric category strategies and category management principles. Show less -
Sr. Director Global Consumer InsightsMondelēz International 2004 - 2007Greater Chicago AreaLed global consumer insights team across geographies in support of building 11 global brands. Also led trend monitoring, best practices and training for entire Kraft consumer insights team.
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Consumer Insights Director, Big G Cereal DivisionGeneral Mills 2000 - 2004Greater Minneapolis-St. Paul Area -
Consumer Insights Director, Yoplait DivisionGeneral Mills 1998 - 2000
Diane Harper Skills
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Frequently Asked Questions about Diane Harper
What is Diane Harper's role at the current company?
Diane Harper's current role is Board Member | Consultant | Mentor | Former VP Consumer Insights and Strategy.
What is Diane Harper's email address?
Diane Harper's email address is di****@****ans.com
What is Diane Harper's direct phone number?
Diane Harper's direct phone number is +195284*****
What schools did Diane Harper attend?
Diane Harper attended University Of Minnesota, University Of Minnesota - Carlson School Of Management.
What are some of Diane Harper's interests?
Diane Harper has interest in Social Media, Health And Wellness, Brand Development, Health, New Product Development, Children, Cooking, Fun Food, Environment, Education.
What skills is Diane Harper known for?
Diane Harper has skills like Customer Insight, Strategy, Shopper Marketing, Market Research, Analytics, Segmentation, Brand Architecture, Business Insights, Marketing Research, Fmcg, Consumer Insight, Team Leadership.
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Diane Harper
Greater Minneapolis-St. Paul Area -
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