Diane Hummon Email & Phone Number

Partner with businesses and individuals to increase their growth and creatively address their challenges. Provide expertise in strategic planning, leadership, coaching, marketing, communications and change management. Have worked with a wide range of businesses ranging from healthcare, construction services, financial services and business services.

Greater Minneapolis-St. Paul Area

Lead the executive mentoring program which enables new and existing executives to enhance their leadership skills by partnering with senior executive mentors. Provide coaching, relationship building and leadership guidance to mentees and mentors around the world.

St. Paul, Mn

Collaborated with other executive team members to create the new strategic direction of Luther Seminary. Led all marketing and communications initiatives, a team of professionals, students, volunteers and contractors and a $1.6 million budget to increase awareness, engagement and loyalty resulting in steady funding for the seminary.Upgraded the effectiveness of the marketing initiatives by developing a comprehensive, integrated plan for engaging multiple constituents using both traditional and digital marketing techniques.Overhauled the communications strategy resulting in more effective involvement by employees and students, better informed external audiences and the creation of a comprehensive crisis communications plan..Strengthened the overall perception of the seminary by refining the brand, eliminating distracting brands, enhancing public relations efforts and ensuring a consistent, professional use of the brand messages.

Consulted with financial services, market research and professional services organizations on:- Customer Acquisition & Retention- Customer Experience- Target Markets- Business Strategies- Brand Messaging- Value Proposition

Eden Prairie, Mn

Drove growth and strengthened the overall strategy for this $17 million, 100 person firm. Led efforts to effectively market the products and enhance customer loyalty for this world leader in music notation software and interactive music practice software.Increased revenue growth in a mature product line by creating a new customer segmentation strategy, expanding the e-commerce efforts and enhancing the sales strategies.Expanded awareness and generated significant demand by understanding consumers' needs and ensuring that integrated marketing and training plans were creatively and effectively implemented.

Accountable for achieving aggressive business growth goals by marketing high-quality services to Fortune 500 companies. Revitalized marketing for PDI, a multi-million dollar global leadership consulting firm with 30 offices and 700 professionals across the world. Managed three groups, 20 professionals and a $3 million budget.Dramatically enhanced PDI’s awareness worldwide through marketing, publishing and research initiatives. This included expanded public relations efforts, which resulted in broader business audience reach and created more impressions across the globe.Created more demand for PDI’s distinctive expertise by diversifying the marketing efforts and reaching a wider audience of leaders. This resulted in new leads, more interest and increased requests for business proposals.Equipped over 30 global offices with essential relationship building marketing tools, robust analyses and processes to increase their effectiveness in their local markets. Usage resulted in increased client touch-points, more effective communications and ultimately increased sales.

Led the marketing, fundraising and technology teams of United Way to fundamentally reinvent the organization. Primary focus was on repositioning United Way, building stronger relationships with donors and raising more money, over $80 million annually, for investment into the community. Managed a team of over 50 people.Expanded United Way’s image to appear year-round using multiple channels and by providing more educational forums.Diversified revenue sources resulting in total revenue increases and greater revenue stability.Led a major initiative to design and implement a new Customer Relationship Management system to improve efficiency and effectiveness in managing relationships.Integrated a new consultative sales model into the organization resulting in stronger donor relationships, new membership programs and growth in overall donations.

Created and led the centralized marketing group that provided marketing strategy and resources to wholesale business lines who accounted for 55% of U.S. Bank’s annual revenue.Dramatically increased revenue generating opportunities by marketing 20 new commercial products in one year, representing a 900% increase from the previous year.Changed the future direction of two distribution channels, bank branches and telephone banking, by conducting extensive market research and uncovering key issues. These distribution changes resulted in significant increases in client satisfaction and retention.Defined and introduced the new U.S. Bank brand resulting in over 90% awareness of U.S. Bank in markets previously unfamiliar with the brand.

Director – American Express Cardmember Marketing Built value-added, profitable relationships with American Express Cardmembers and American Express merchants resulting in 100% increase in Cardmembers acquired by American Express Financial Advisors during an 18-month period.

Master Of Business Administration

Certificate, Competitive Strategy Executive Course

Bachelor Of Science, Music Therapy

Coaching Certification

Coaching Certification

Coaching Certification