Dianne Crachy Email & Phone Number

• Coordinate social media presence, including managing overall social strategy, developing and publishing content for each platform, monitoring and responding to comments, and driving engagement.• Search Engine Optimization (SEO): Leverage SEMRush and Google Search Console to identify and capitalize on high-value keywords within niche and diverse market spaces. Optimized website and social media content for improved search engine ranking and visibility.• Measure and analyze website and social performance on an ongoing basis, and proactively make recommendations to improve results.• Execute all website updates, including publishing new blogs and content in resource center and Meet the Team pages updates.• Execute all ongoing website maintenance.• Actively promote new website features and updates to the Market team.• Support Director on executing paid media campaigns.• Partner with PeopleOps on ongoing development and management of internal digital touchpoints - including a branded intranet, employee-only landing pages, etc.• Support PeopleOps in developing employee branding deliverables, including LinkedIn culture posts, external landing pages featuring our employee brand and culture, etc. • Key back-up resource for the marketing team on email and website tracking builds within marketing automation platform (Marketo).• Key back-up resource for the marketing team on meeting scheduling technology (Chili Piper) routing, settings, and updates.• Proactively work to understand the post-acute care and b2b market and solutions while applying those learnings.• Collaborate with other marketing and cross-departmental team members and external vendors, as needed, so the team can effectively achieve the collective goals of driving pipeline and customer retention.• Content creation of photos, playbook, email, other graphic imagery, audio, and video.

Chicago, Illinois, United States

Managed, developed, and executed various campaign strategies for a Real Estate subsidiary company who also offered property management services.Acted as a Subject Matter Expert in various roles, wearing many different hats, including: Search Engine Optimization, website design, email and social media campaigns, content creation, and graphic, video, and audio design, editing, and publishing. Efforts further consisted of leading cross-collaboration developments with a focus on transparent, clear, and effective communications.Initiatives also included recruitment and lead (generation, nurturing, drip) campaigns for property investors, with multiple levels of experience, increasing CEO's property acquisition to 100+.Technical skills and applications used: MailChimp, ACTIVE Campaign, Facebook Ads, Salesforce, Hubspot, Zoho, Smartsheets, Squarespace, Google Ads/Analytics/Trends, all Microsoft and Adobe applications, and more.

Mobile, Alabama, United States

Worked as a full-time consultant for a local wedding photographer, utilizing Microsoft Excel, Word, and PowerPoint to organize, fix, streamline, and create vendor contact information and create easy, readily available reports and presentations with 24/7 access on Google Drive and Salesforce.Set up various appointments and weekly meetings to facilitate and promote transparent communications. Performed audits and quality assurance on website - ensuring it complied with Search Engine Optimization best practices and kept up with trends. Also managed Google Ads and Analytics account.Helped create and promote engaging, vivid content for social media.Results enabled CEO to expand into surrounding cities and tri-state area.Technical skills and applications used: MailChimp, Facebook Ads, Salesforce, Hubspot, Smartsheets, Squarespace, WordPress, Google Ads/Analytics/Trends, SEMRush, all Microsoft and Adobe applications, and more.

Mobile, Alabama Area

Promoted to take Senior Manager role affecting store management operations and team performance.Set example/expectation of excellent customer service through innovation and dedication towards individual customer needs, including multi-tasking initiatives of daily store operations, daily and perpetual inventory of merchandise and stocking, while meeting and exceeding daily/weekly/monthly sales goals. Completed marketing and merchandising weekly, monthly, and as requested by corporate office. Transformed public events through innovative tactics that promoted customer retention and brand loyalty including: collaborating and facilitating relationships with vendors and sponsors, crafting decorated, baked goods, raffles, tournaments, and more.Performed manager duties such as: setting up display/marketing/promotions, daily store operations - including morning district meetings, training/coaching team members, manager on duty, preparing invoices and shipping, ordering supplies, and more.

Mobile, Alabama Area

Local campus bookstore who fulfilled in-person and online orders - including organic and paid advertisements on Chegg and Amazon to fulfill orders, increasing Business 2 Business (B2B) knowledge and experience.Assisted in receiving and shipping over 5,000 textbooks within 3 months with no mistakes made.

Greater Chicago Area

Focused time-management skills towards balancing multiple, various needs of all aspects and roles within the department including: pre-store opening baking, whip cream case, freezer case, inventory management, cake decorations and order fulfillment while managing and assisting customers and other team members.