Didimalo Molefe Email & Phone Number

Johannesburg Area, South Africa

Key Achievements: Year 2021Delivered first Hybrid Conference -Digital for SA Tourism staff connecting in 12 countries globally for 200 employeesYear 2020•.Digital brand lead for content creators/influencers and partnership digital outputs with SABC,Airlink and BATHU shoes for Summer Campaign .•Digital Brand lead for the Black Coffee collaboration and World Tourism Day Campaign Partnership with Channel O Africa. •Content lead behind 25 Instagrammable places in SA being part of the new work and Home of Humanity Campaign roll-out during SONA 2020.Year 2019•Headed the Campaign : 25 Instagrammbale Places in South Africa ,as part of the 25 years of Democracy . After South Africa secured a top 5 spot as a top Instagrammable location in the world . • Key note speaker for the Tourism Grading Council South Africa for the Assessor Conference covering : Digital Etiquette and Best Practices .• Digital Transformation for the Tourism month theme : We Do Tourism Digital Transformation for Growth . • Headed the Digital Campaign for Africa Travels Indaba – Trended 3rd on Social Media across paid and owned media . Year 2018 : • Headed the Digital Brand Campaign for SA Tourism Nelson Mandela Centenary partnership with Media24, South African Airways ,Nelson Mandela Foundation & 100 Young Madibas .As part of this celebration the partnership offered some young Mandela’s from Media24 Mandela100 project a unique and memorable chance to explore other provinces and cities and walk in the footsteps of Nelson Mandela. The content created also lived on the Madiba App . This was to inspire a travel in South Africa to many Madiba 100 locations and drive awareness .• Headed the Digital Brand Campaign for South African Tourism for the Fox Africa and Taraji P. Henson Tour South Africa . Campaign focused on creating online content for the American region . • Headed the Digital Campaign for Lilizela 2018 Tourism Awards – Trended 1st on Social Media with zero paid media input .

Johannesburg Area, South Africa

I freelance write for The South African as a contributor for the Out&About column covering the Johannesburg area. THE SOUTH AFRICAN currently holds the 9th position in SA as a current news affairs, leisure and lifestyle publication focusing on food, fashion, property and business. It highlights the best of urban living and is available throughout South Africa. Tasks include :• Advised on the partnership of various Joburg PR and media houses to increase ad sales revenue and online readership • Source, create, research and develop content on the social lifestyle. • Guided the publications’ content strategy. • Editing and proofreading articles • Sourcing images and photography

Johannesburg Area, South Africa

ADCLICK AFRICA is a digital marketing firm that specialises in marketing solutions for the hospitality and tourism industry . As Marketing and Social Media Coordinator I accomplished the following and did the following KPIs:• Developed and successfully implemented Adclick Africa content strategy to suit our local and global audience. • Part of the team that focuses on implementing marketing solutions for independent and dependent hotels in South Africa.• Project leader of the Direct Booking Indaba 2017 Campaign Joburg and Cape Town ,two day conferences and delegates of over 150 hoteliers, digital marketers and professionalisms ,decision- makers ,executives • Guest Speaker at the Tourism Digital Indaba 2017 focusing on The Facebook Travel Tools for Marketing• Achieved over 40% increase of our audience traffic /monthly unique visitors within 8 months period since Guerilla Marketing launch. • Compiled robust Reports and Analytics from our Social Media channels internally and for clients • Digital Strategy - compiled the entire our social media strategy for the Direct Booking Indaba 2017 Campaign Joburg and Cape Town• Implement SEO ,PPC and Responsive Websites strat• Attended the Google Analytics Workshop 2017 • Completed Google AdWords and Google Mobile Advertising• Compiled market trends articles and market research for BizCommunity Tourism publication. • Tracked top industry trends and changes to ensure our clients are always ahead of the curve on digital and traditional marketing• Adapting the social media management approach relevant to the brand in the tourism sector

Constantia Kloof,Roodepoort

•Outlined the best Ice Tea beverage with monthly product budget and product launch demand analysis•Co-ordinated the number one Health Drink Clover Future Life brand launch, campaign, and product promotions with Brand managers• Analysis of brand products and sales trends/seasonality in the market before Clover product launch and production

Constantia Kloof,Roodepoort

Commercial Development Projects (projects to strategize efficient processes on all marketing and distribution)Team leader of the Clover and Unilever Logistics projects that reduced over half a million in transport, distribution and turnaround costs at national Clover Warehouses and satellites.Developing KPI’s for all Clover Warehouse Branches. Clover Warehouse Branches Implementation Projects, Data Analysis and Reporting

Constantia Kloof,Roodepoort

Experiences across the various departmental /functions: Sales and Trade Marketing execution team Marketing and New Product development Commercial Development Projects (projects to strategize efficient processes on all marketing and distribution), Developing KPI’s for all Clover Branches. Clover Branches Implementation Projects, Data Analysis and ReportingWMS implementation Production Processes

Digital Transformation For Business Leaders -Short Course And Masterclass

Activities and Societies: GIBS Business School short course and Masterclass of Digital Transformation for Business Leaders covered.

Certificate, Digital Brand Strategy

Activities and Societies: Digital Brand StrategyThe year course focused on the following key areas • Digital Brand and Marketing Strategy.

Post Graduate Degree, Marketing/Marketing Management, General, Honours/Post-Graduate

Activities and Societies: Post-Graduate studies/subjects: • Online Marketing –Digital Marketing • Research Methodology(Thesis on Global.

Creative Writing – Short Course Certificate, Creatives And Creative Writing, Higher Education

Creatives and Creative Writing Course is a practical workshop for acquiring advanced skills in writing creative concepts, stories ,play.

Bachelors Honours Logistics And Supply Chain Management, Logistics Management And Marketing Management

Activities and Societies: Campus Residence Peer Helper and Tutor Co-leader of Campus MinistrySubjects: BCOM Logistics and Supply Chain.