Diego Parra Email and Phone Number
I'm a professional with nearly two decades of expertise in strategic planning across diverse sectors such as nature conservation, innovation, sustainable business, marketing, and community building. I've tackled strategic challenges for leading Colombian companies and organizations, and spearheaded communication and brand positioning strategies for Selina, a prominent Travel+Coworking company globally. With a knack for developing plans that can be then adaptively managed, I excel in leading projects and teams in multicultural settings. Additionally, I founded and served as CEO of Cuadrilla Espacio, Latin America's first public makerspace, embodying principles of circular economy and co-creation. Currently, I drive conservation impact as a leader in The Nature Conservancy's program: The Agility Lab, for the Latin American region. Passionate about fostering symbiotic relationships between humans (that are nature) and nature. Dedicated to understanding the complexity of life.
The Nature Conservancy
View- Website:
- nature.org
- Employees:
- 4474
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Regional Program DirectorThe Nature Conservancy Jan 2023 - PresentBoulder, Colorado, United StatesThe Agility Lab Latin America Regional Lead
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Co-FounderMarca Comunidad Jun 2013 - PresentBogotawww.marcacomunidad.org Las teorías de marketing y conceptos asociados a la construcción y posicionamiento de marcas, llevados a: Fortalecimiento comunitario, apropiación territorial, livelihood, desarrollo sostenible, economía circular, life centered design. Búsqueda de soluciones a las necesidades más apremiantes de una comunidad como mecanismo de cohesión, aprendizaje y sostenibilidad de una manera simbiótica con el entorno y el planeta. -
Co-FounderCuadrilla Espacio Apr 2019 - Jul 2022Bogotá D.C. Area, ColombiaInstagram: @CuadrillaEspacioFounder and CEO. First open makerspace in Latin America. A platform to accompany and leverage entrepreneurs in the design, art and craftsmanship fields. A school for enthusiasts, a community of creators. -
ConsultantPnud Colombia Dec 2021 - Apr 2022ColombiaEn el marco de la estrategia de reactivación económica de la Alcaldía Mayor de Bogotá, acompañamos a la Secretaría de desarrollo económico, con financiación de PNUD, a desarrollar con la participación de actores productivos de 6 localidades, los sellos que representarían la producción local e incentivarían el consumo local. -
Brand DirectorSelina Mar 2017 - Oct 2018GlobalI was in charge of creating and globally position the Selina brand. I led with my team the implementation of the brand assets across all the countries we were opening hotels. Values, speech, personality, visual identity and every detail had to be delivered in a consequent way. I had to manage all our resources including marketing managers in every country, our creative agency in Spain, our illustrators in Russia, copywriters in England and The USA, as well as web designers and programmers in Israel. -
ConsultantCaf -Banco De Desarrollo De América Latina- Oct 2016 - Jan 2017Lima Province, PeruImplementación de la metodología @MarcaComunidad en el proceso productivo de internos del penal Migeul Castro Castro. La creación participativa de la marca Maki Llinka (Cerámicas hechas por privados de la libertad) -
ConsultantConservation International Jun 2016 - Dec 2016Bahia Solano, Chocó, ColombiaDesarrollo participativo de la imagen del proceso de pescadores artesanales del litoral norte del Chocó colombiano.Esta iniciativa busca conservar y proteger el recurso marino pesquero de la región. -
ConsultantUnhcr Jul 2013 - Oct 2016BogotáComunicacionesDesarrollo socio-económicoFortalecimiento comunitarioDesarrollo participativo de marcas comunitarias en las comunidades de Altos de la Florida, Soacha y Villa España, Quibdó. -
ConsultantFundacion Marviva May 2015 - Jun 2016Nuquí, Chocó, ColombiaCreación Marca Comunidad: Nuquí -
Co FounderLa Cinehuerta Jan 2013 - Jan 2016BogotaCoordinador de actividades relacionadas a la pedagogía y el entretenimiento a través de la agricultura y el cine.
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PlannerSancho Bbdo Jan 2011 - Oct 2014Bogotá, Capital District, ColombiaCommunications strategy. Communications advisory and brand positioning in Latin American markets. VISA Inc, Terpel, Banco AV Villas, Baloto (Gtech), TIGO (Former OLA), among others. -
Planning DirectorPhd Colombia Jun 2009 - Jan 2011
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Planning DirectorPhd Media May 2003 - Aug 2010In charge of the strategic support to 30% of the accounts within the company.
Diego Parra Education Details
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Marketing -
Bootcamp Communications Palnning (Sao Paulo Branch)
Frequently Asked Questions about Diego Parra
What company does Diego Parra work for?
Diego Parra works for The Nature Conservancy
What is Diego Parra's role at the current company?
Diego Parra's current role is Latin America program lead for The Agility Lab at The Nature ConservancyWorking with and learning from “success and failure” to adapt and take action for #NaturePositive, #RegenerativeLife..
What schools did Diego Parra attend?
Diego Parra attended Universidad Ean, Miami Ad School.
Who are Diego Parra's colleagues?
Diego Parra's colleagues are Maira Roemmich, Macarena Soto, Patrick Dunn, Fernanda Bortolotto, 吴亚楠, Bob Marley, Zack Miller.
Not the Diego Parra you were looking for?
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Diego Parra
Quality Manager | Project Leader | Project Planning | Customer Experience | Ict | Customer Loyalty | Resource Optimization | Nps | Pqrs | Excel | Crm | Scrum |Bogota, D.c. -
Diego Parra
Colombia -
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