Diep Bui
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Diep Bui Email & Phone Number

Qualitative Research Director - Consumer and Influencer Insights, Trends, Social Listening at The Social Wire - Groupe EDG
Location: Greater Paris Metropolitan Region, France 8 work roles 2 schools
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Role
Qualitative Research Director - Consumer and Influencer Insights, Trends, Social Listening
Location
Greater Paris Metropolitan Region, France
Company size

Who is Diep Bui? Overview

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Diep Bui is listed as Qualitative Research Director - Consumer and Influencer Insights, Trends, Social Listening at The Social Wire - Groupe EDG, a with 30 employees, based in Greater Paris Metropolitan Region, France. AeroLeads shows a matched LinkedIn profile for Diep Bui.

Diep Bui previously worked as Qualitative Research Director - Consumer & Influencer Insights, Trends, Social Listening at The Social Wire - Groupe Edg and Senior Strategic Planning and Consumer Insights Analyst at Lagenceki. Diep Bui holds Msc, Marketing, Management, And Communications from Esc Toulouse, France.

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The Social Wire - Groupe EDG

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About Diep Bui

Diep Bui is a Qualitative Research Director - Consumer and Influencer Insights, Trends, Social Listening at The Social Wire - Groupe EDG. They possess expertise in project management, microsoft office, market research, product development, market analysis and 3 more skills.

Listed skills include Project Management, Microsoft Office, Market Research, Product Development, and 4 others.

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The Social Wire - Groupe EDG
The Social Wire - Groupe Edg
Qualitative Research Director - Consumer and Influencer Insights, Trends, Social Listening
Employees
30
AeroLeads page
8 roles

Diep Bui work experience

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Qualitative Research Director - Consumer & Influencer Insights, Trends, Social Listening

Current

Paris, Île-De-France, France

- Manage an international team of analysts and interns on social video listening projectsand ad hoc qualitative studies- Lead projects from start to finish: client’s briefings, researchdesign and sampling, fieldwork supervision, analysis,presentation- Projects: product testing, brand strategy, exploration, advertising & communication, retailing, etc.

Nov 2022 - Present

Senior Strategic Planning And Consumer Insights Analyst

Lagenceki

Paris, Île-De-France, France

- End-to-end management of qualitative research projects: client briefing, developing methodologies, organizing fieldwork, writing notes and analysis report, presentation of insights and pistes of optimization to clients.- Projects included: testing new products, brand platforms, new packaging, communication plans, exploratory research, e-retail consumer experience, .......- Cross-cultural research in consumer behaviors and market intelligence to support clients in optimizing… Show more - End-to-end management of qualitative research projects: client briefing, developing methodologies, organizing fieldwork, writing notes and analysis report, presentation of insights and pistes of optimization to clients.- Projects included: testing new products, brand platforms, new packaging, communication plans, exploratory research, e-retail consumer experience, .......- Cross-cultural research in consumer behaviors and market intelligence to support clients in optimizing and adapting their products and communications to different markets and demographics.- Trend-observing and benchmarking to provide competitive intelligence, implications and recommendations for strategic planning of a brand or a group Show less

Apr 2019 - Oct 2022

Trade Shows & Product Intelligence Analyst

Paris Area, France

In charge of Trade Shows and Products, providing global view and analysis of beauty trends (concepts, materials & ingredients, marketing)- Managing the production of trend reports from trade fairs in beauty, fashion, packaging, design, foods, technology, arts- Handling relations with press team of trade shows, suppliers, and brands- Analyzing and tracking new trends in product launches from all beauty categories (color cosmetics, skin care, hair care, fragrance, nails, men's… Show more In charge of Trade Shows and Products, providing global view and analysis of beauty trends (concepts, materials & ingredients, marketing)- Managing the production of trend reports from trade fairs in beauty, fashion, packaging, design, foods, technology, arts- Handling relations with press team of trade shows, suppliers, and brands- Analyzing and tracking new trends in product launches from all beauty categories (color cosmetics, skin care, hair care, fragrance, nails, men's grooming)- Sourcing new concepts and innovations in formulations, ingredients, and packaging- Covering an extensive range of international beauty, packaging, and design trade events- Working with the forecast team on developing product concepts for upcoming seasons- Delivering insights and recommendations to address clients’ needs in marketing strategies and product development plans Show less

Mar 2017 - Jul 2018

Project Manager

Paris Area, France

Responsible for the content agenda, coordinating a network of over 100 collaborators worldwide to achieve editorial schedule and budget planning.- Developing content strategy to meet clients’ demands in industry trends and market insight- End-to-end management of all editorial projects- Managing email marketing to keep clients engaged with the development of content- Conducting market research for Bespoke projects of various global companies in the industry

Jan 2014 - Feb 2017

Image Bank Editor

Paris Area, France

Responsible for curating images to inspire and help clients develop their creative projects on the visual aspect.- Managing an image bank of over 1 million pictures- Regular corresponding with clients' marketing and graphic designer teams to support them with image research

May 2013 - Dec 2013

Public Relations Associate

Honda

Hanoi, Vietnam

Conducting social campaigns to keep the company engaged with local community.

Jun 2010 - Mar 2011

Editor / Reporter

Vit Media

Hanoi, Vietnam

Part of the core team who set up the local adaption of CNBC into Vietnamese market.

Aug 2008 - Feb 2010
Team & coworkers

Colleagues at The Social Wire - Groupe EDG

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2 education records

Diep Bui education

Msc, Marketing, Management, And Communications

Esc Toulouse, France

Ba, International Business/Trade/Commerce

Foreign Trade University, Vietnam
FAQ

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Quick answers generated from the profile data available on this page.

What company does Diep Bui work for?

Diep Bui works for The Social Wire - Groupe EDG.

What is Diep Bui's role at The Social Wire - Groupe EDG?

Diep Bui is listed as Qualitative Research Director - Consumer and Influencer Insights, Trends, Social Listening at The Social Wire - Groupe EDG.

Where is Diep Bui based?

Diep Bui is based in Greater Paris Metropolitan Region, France while working with The Social Wire - Groupe EDG.

What companies has Diep Bui worked for?

Diep Bui has worked for The Social Wire - Groupe Edg, Lagenceki, Beautystreams, Beautystreams.Com, and Honda.

Who are Diep Bui's colleagues at The Social Wire - Groupe EDG?

Diep Bui's colleagues at The Social Wire - Groupe EDG include Amanda Garibay, Sasha Jalinous, Olivia Spinelli, Pamela Ho, and Haylee Howard.

How can I contact Diep Bui?

You can use AeroLeads to view verified contact signals for Diep Bui at The Social Wire - Groupe EDG, including work email, phone, and LinkedIn data when available.

What schools did Diep Bui attend?

Diep Bui holds Msc, Marketing, Management, And Communications from Esc Toulouse, France.

What skills is Diep Bui known for?

Diep Bui is listed with skills including Project Management, Microsoft Office, Market Research, Product Development, Market Analysis, Marketing Strategy, Beauty Industry, and Cosmetics.

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