- Owner and artist of a private, semi-permanent cosmetic tattoo studio in West Asheville, NC (filamentmicroblading.com)- Designed brand logo and messaging, focusing on the quality of services/artist values to appeal to the studio’s target audience- Created social media content and ad campaigns for Instagram using reels and high quality photography- Cross-promoted on Facebook, YouTube, and website blog to ensure consistent brand messaging- Increased annual sales by securing new and repeat clientele through service menu expansion, WOM, and maintaining an average Google SEO ranking of 2.3 for industry keywords - Delivered personalized consultations, provided treatment recommendations, mapping, color matching, and brow design with a focus on clients’ unique facial features- Managed all business operations, including scheduling, inventory control, financial reporting, and compliance with NC State Boards, maintaining a perfect health and safety record

Client: Carolina Beverage Corporation (Cheerwine)- Directed communications between clients, creative department, event promoters, brand partners, media buyers, and public relations teams for smooth project execution- Created and executed multimedia brand marketing initiatives including digital and social media campaigns, retail POS collateral, packaging, consumer merchandise, and events- Managed the development and maintenance of brand assets, marketing collateral, and third party contracts- Collaborated with Account Director and Lead Brand Strategist to create and present Annual Marketing Plans, including quarterly account-specific retail programs, general market retail programs, and consumer facing messaging- Launched and managed the brand's first loyalty program to engage Cheerwine's most passionate consumers through rewards. Grew community to ~3k with no paid media support.- Developed consumer-facing emails with specific call to actions for increased participation in brand events (ie. fan club, concert series, product sampling booths)- Lead creative reviews, developed project timelines, wrote creative briefs, maintained project priority lists, and conducted recurring internal and external status calls

Clients: Carolina Beverage Corporation (Cheerwine), Primo Water & Dispensers- Directed contractors including graphic designers, videographers, art directors to complete creative marketing projects on time and on budget- Produced Cheerwine's 9-part web series, The Local Legend Project, a content marketing initiative for distribution by seven VOD platforms including Google Play, iTunes, and Amazon, to drive brand awareness and shape consumer perception of the client’s brand values- Created social media content calendars and managed Cheerwine's social media accounts including Facebook, Twitter, Instagram, YouTube, and Vimeo- Supervised creative department to keep art direction and messaging on brand for Primo's complex, bilingual packaging portfolio- Proofread highly detailed, bilingual user manuals and product packaging for 100% accuracy

Brooklyn-based event production company that connects key influencers in tech, advertising, and new media.Corporate Sponsors: Zagat, Bing, Mailchimp- Organized and executed monthly networking events (tech talks, conferences for digital entrepreneurs) with an average yield of 300 attendees- Supervised event logistics, including vendor coordination, contacts, budgets, staff recruitment/assignments, set-up/break down, and promotional strategies to ensure seamless execution- Managed 500-2,000 RSVPs per event to grow company email database- Curated social media content to promote each event, increasing RSVPs and online engagement

Content driven New York ad agency formerly under the MullenLowe Profero network that focused on the Latin marketClients: Vonage, Macy’s, Pepsi- Assisted Account Manager in creative project management- Proofread bilingual advertising projects for Vonage- Researched and provided key insights into Latin consumer purchase behaviors within the telecommunications industry- Assisted PR team in developing media kits and managing PepsiCo's bilingual social media channels