Michael Fein Email & Phone Number

Manhattan Beach, Ca, Us

Ventura, Ca, Us

Spearhead the strategic planning and budgeting, research and analytics, digital marketing, ownership of the tech stack, and the marketing and creative operations for the marketing organization. In my role, I activate TTD's business growth goals including marketing and revenue operations for the marketing and sales enablement of our pipeline. I partner with our CMO and marketing leadership to develop global strategic plans, measurable goals, and budgets focused on marketing investment, process and organization.

Los Angeles, Ca, Us

Head of Integrated Strategy group including social media, paid media, the digital team, and the analytics and research groups.

Los Angeles, Ca, Us

Led a multi-million dollar team data-driven P&L with a team that integrates strategy and planning with research, analytics, and business intelligence. Identify new opportunities for client work.• Manage a team of 20 to build and maintain client campaigns• Bring innovative campaign ideas to the client portfolio that will impact business and win awards.• Sell in work for new and existing clients; continuously build out our new business SWAT team• Push forward data-driven strategy and creative to help clients tell their stories• Clients include: Samsung, Audi, American Express, Activision-Blizzard

New York, Ny, Us

Managed and grew team members careers with P&L accountability and revenue forecasting.Set strategic vision for global approach to planning and valuation of marketing initiatives.Primary measurement focus on digital, social media, social listening, and PR, drawing out the consumer insights, and focusing on how each tactic relates to various parts of the marketing mix.Advanced the client relationship by building trust and maintaining positive rapport through clear understanding of client’s business, sound strategic leadership and partnership commitmentProactively developed collaborative relationships with clients’ other marketing partners.Mapped the quantitative and qualitative approaches to validate and evaluate the current health of client business via analysis of relevant business metrics while also seeking new media solutions to deliver on clients’ goals.

Los Angeles, Ca, Us

Graduate Instructor for Quantitative Analysis of Business Operations & Statistical Methods for Business and Research Design

Dallas, Texas, Us

Developed custom ROI models for clients, inclusive of digital and in-store touch pointsLaunched and managed real-time social media metrics dashboardDesigned and implemented new reporting system for organizationStructured business intelligence by vertical, including Automotive, CPG, Food and Beverage, Entertainment, Finance, Gaming, Technology, and TravelGrowth of a profit generating business unit

Provide strategy consultation to clients and staff; serve as a client contact for questions and decisions dealing with digital strategy, shopper marketing, and shopper engagement.Maximize brand development, web site traffic growth, web site UI and advertising performance. Convert client-articulated business objectives into measurable KPIs. Develop brand strategy, including new and existing business partners. Manage and train tracking team for web metrics, social media, and supplemental research. Directly manage team of digital analysts, paid media team, and SEO strategists.

Serve as the in-house expert for all Web Analytics. Responsible for the implementation, development and refinement of Web Analytics on Lunchbox brands’ online properties.Manage online reporting tools, including Omniture, Webtrends, and Google Analytics.Create product requirements and functional specificationsTesting and optimizing online acquisition funnel for each brandCreate and Manage online product roadmap

Berlin, Berlin, De

Us

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Mba, Leadership And Managing Organization Change

B.A., Political Science, Education

Education record