Email Marketing Specialist
CurrentDesigned and implemented email marketing strategies, including segmentation, A/B testing, and automation workflows, to improve open rates and click-through rates.Monitored and analyzed social media metrics and email performance data to derive insights, optimize campaigns, and report on marketing effectiveness.Worked with cross-functional teams to ensure digital marketing initiatives aligned with broader business objectives, contributing to successful high-impact campaigns and increased lead generation.Managed multiple client accounts in a fast-paced agency setting, delivering tailored social and email marketing solutions while adapting to shifting priorities and deadlines