Dimopoulos & Associates - a business consultancy providing expertise in the areas of STRATEGY (Marketing & Sales) and INSIGHTS (Research & Analytics). Clients include: FMCG companies, Research Agencies and Government organisations. Leveraging an extensive network, D&A operates in collaboration with various partners.Consultancy work paused during Contract or F/T rolesContract Roles:- 2016 Q3 : Group SEB - Marketing Manager - Tefal Cookware- Sep’2022 to Present : Goodman Fielder - Snr Category Mgr - Loaf

Led the CONSUMER Segment part of the "Customer Insights & Market Research team", to create powerful insights that drove strategy & business decision making for key stakeholders (Marketing, Media, Product, Pricing and Wholesale teams).Managed key agency relationships; bespoke strategic research; and the delivery of core programs (pricing conjoint analysis, Customer Value Analysis (CVA), NPS, Churn, and Market Dynamics),

Reporting to the CMO Australasia, led the “Strategy, Planning & Insights” function across Australia, New Zealand and the Oceania Group – generating annual NTO and Profit in excess of A$1 billion..Key Achievements:- Australian transition to Plain Packaging & impact assessment (global sharing)- Led the strategic and operational planning process (S&OP).- Insights and strategy for growth; identified core issues, opportunities and viable solutions. - Key Internal consultant in the areas of research & insights; marketing portfolio; brand strategies; NPI; Pricing; and product development strategies. - Managed all areas of marketing intelligence, reporting, forecasting, and budgeting.- Board & Executive Level business cases and presentations- Evolution of Sales RTC (Route To Consumer) strategy, and manufacturing offshoring.Member of: Area Marketing Leadership Team; Area S&OP Team; Global SP&I Team.

Joined new marketing leadership team, and tasked to re-build the regional MS&I function (which had a leadership void of 9 months). Key achievements:- Uniting team under a regional umbrella, and setting clear roles & responsibilities- Established key global MS&I networks- 360 Review of key supplier relationships- Strengthened relationship with the CCA franchise partner. - Executed a major Beverage Landscape Study, and leveraged for Business Planning- Launch of Coke Zero; Mother Energy Relaunch; GV Flavoured Milk; etc. Before returning to consulting, ensured a smooth transition to internal successor.

Reckitt Benckiser was formed in Dec 1999 (merger of Reckitt & Colman and Benckiser) and quickly became a major global player in Household, Personal Care & Pharmaceutical categories.Appointed SVP, Global Director Market Research - a key role in the new Global Category Development Organisation. Solid line reporting of market research managers worldwide, and full accountability for all market research expenditure (US$100+ million annually)Designed, built and led a new operating model for the Market Research organization globally, ensuring that it contributed to long term business strategy and growth.Key achievements:- Key member of Global Category Development Leadership - overseeing creation of 15 Global Power brands; Geographic expansion (markets and categories); and numerous Mergers & Acquisitions.- Market Research budget controls - ensuring strategic planning, increasing value (ROI) and cost management from US$100+ mil annual investment.- Built a global network of Research partners ensuring priority client status and leveraging best practice tools, networks and expertise.- Global Research Knowledge database allowing easy access and sharing of MR knowledge and insights within the MR organization and key internal clients- Global Market Measurement databases, facilitating analysis & reporting at local, regional & global levels- Standardised key research methodologies (design and reporting) ensuring a common language, which facilitated building in depth consumer and market understanding, - Built an Innovation research program – spanning an internal RB database of 10,000+ concepts allowing easy diagnostic analysis and access to data- Volume Forecast Tool (proprietary) - calculating global potential volume for NPD / EPDs – facilitating business alignment and quick rollouts

Working within a matrix reporting relationship, was responsible for Market Research Planning, Operations and Insight generation for the following markets:- 1997-99 : Australia & NZ : Household, Personal Care & Pharmaceutical- 1997-99 : Global Pest Control Category- 1998-99 : Asia Pacific RegionAs a founding member of the Global Market Research Leadership Team (Mar 1997); played a lead role in developing a standardised market research tool kit; managing global agency relationships; and the creation of a global budgeting process.

Over a period of 9 years, P&G became a key training ground in enhancing my expertise in market research techniques; insight generation; agency management; category management; and brand innovation.My responsibilities included: - 1995-97 : ASIA Hair Care Research Manager- 1990-97 : Aust & NZ Research Manager- 1988-89 : Aust & NZ Research Supervisor