Dina Medhat Email & Phone Number

Cairo, Cairo Governorate, EG

Egypt

Egypt

Egypt

- Leading on Americana, Johnson&Johnson, Sodic, Tank and Paul accounts.- Managing and supervising the day to day media activities for brands and recommend cost efficient and impactful media proposals to clients.- Responsible for the creation and implementation of media strategies.- Involved in media negotiations for Clients.- Provide training to planners.

- Involved in the strategic communication across the agency.- The regional liaison for local campaigns.- Developed the media strategy for the IFES “Soatak Hayefre2” Awareness campaign, the first informational media campaign to politically educate people on the elections process. Re-won the pitch in April 2012. and Feb 2013.- Handled and led on the Eva.

Cairo, Egypt

- Handled the Eva Cosmetics account with their wide range of brands.- Planned media activities for CIB, HTC mobiles, Johnson and Johnson, Iberia Airlines and Seasons accounts.- Assisted fellow media planners in designing effective ad placement campaigns for clients.- Analyzed media alternatives and make recommendations on effective budget allocation..

Cairo, Egypt

- Planned the media activities for Henkel and CIB accounts- Presented the quarterly competitive analysis across the brands as well as annual media plans and strategies for each brand. - Worked with Marketing Managers and Brand Teams; as well as Henkel Regional Marketing Team - Coordinated between Local and Regional Henkel media activities

Cairo, Egypt

- Worked with a Senior Executive, on the Henkel Account - Handled day to day Media activities of the brands- Learned the basics of the position and built contacts and reputation for quality work.- Researched target audience, television viewing, reading habits and lifestyles.- Presented best plans that meet the budget of clients.- Invoicing, evaluating and.