Jeff Vider Email & Phone Number

New York, Ny, Us

New York, New York, United States

New York City Metropolitan Area

Consultant advising brands, top private equity firms, investment banks and venture capitalists with media industry insights to empower their decision-making to solve complex strategic challenges, test hypotheses, gain market feedback and/or inform their consumer marketing and paid advertising efforts.

Greater New York City Area

As SVP, I served as the main client relationship liaison for my assigned businesses and steward their full funnel communications planning process, from consumer journey-led insight development through implementation of strategic initiatives across both traditional and digital platforms.Operated by understanding the ‘why's’ and needs behind what we’re trying to solve, both for the business and their audience, in order to develop the right ‘how's’, ‘where's’ and ‘when's’ of the solutions that resonate and motivate action. Crafted holistic, cohesive plans that drove change and performance. Maintained an audience-first, growth-oriented mindset that was attuned towards balancing the near-term priorities of efficiency, optimization and effectiveness without losing sight of the longer-term agenda to build sustainable, profitable brands that consumers desire. Leveraged agency resources to solve business challenges. Cultivated a culture of collaboration by fostering intra and interdisciplinary partnership that broke down silos to connect the dots and cross-share knowledge. Additional responsibilities included driving the SOW contract process and negotiations, as well as nurturing talent to maximize their potential.Led interdisciplinary teams of more than 60 media professionals in my management of Audible, Whirlpool Corporation and Essity (Tena, a CPG Personal Care brand) accounts.

Greater New York City Area

Part of the Media Strategy leadership team from the rebranded Optimedia. Primary agency-client partner in charge of account management, as well as the strategic development, implementation and optimization of cohesive media campaigns that drove brand awareness, user acquisition and incremental business growth. Pitched, won and managed both the Liberty Mutual and Tempur+Sealy accounts.Also worked with Simon Property Group, EPIX, DWS (Deutsche Bank’s Asset Management Division) and Remitly.

Led integrated media strategy and planning for a multitude of brands within the Richemont’s luxury goods, watch and jewelry portfolio, which included Montblanc, Vacheron Constantin, Jaeger-LeCoultre, Piaget, Dunhill, Panerai, A. Lange & Söhne, Baume & Mercier.Over the years, other client responsibilities included managing Terminix and a few brands within Nestlé Purina PetCare’s Litter, Treats and Specialty division such as Tidy Cats, Beggin’ and Purina Pro Plan.

Served as the day-to-day account strategy lead in developing all media strategy and tactical recommendations.Clients: L’Oréal USA – Luxury Products Division (Lancôme, YSL Beauté), Giorgio Armani S.p.A., Richemont

Developed, presented and implemented the strategic media plans across assigned accounts. Act a project manager and key strategy point of contact to ensure workstream deliverables are met on time, with quality and flawlessly executed. Clients: New York Life, Graco Children’s Products, Sagatiba Cachaça, ServiceMaster

Transitioned into the Omnicom’s newly formed and fully integrated media agency after uncoupling the media planning departments from their full-service ad agencies.Clients: Bayer (Alka-Seltzer), DuPont Stainmaster

Where my foundation was formed. From humble beginnings of building flowcharts and creating media authorizations, I worked hard and was rewarded with a ton of growth opportunities to expand my knowledge and skill set on a vast array of accounts over my tenure.Was fortunate to learn early on in my career that there’s both an art and a science to creating contextually attuned media campaigns that move people to take action and that creativity is not just the realm of the agency’s “creatives”.Highlight was creating the communications strategy for the launch of YES Network, the New York Yankees new regional sports channel, with a dynamic integrated cross-platform partnership with Viacom and presenting the plan in George Steinbrenner’s office at Yankee Stadium.Recipient of the DDB MVP Award for Media Planner of the Year (2000) for spearheading effort to investigate and identify applications in emerging technologies and cultivate them for advertising opportunities (e.g. interactive TV, wireless mobile marketplace)Clients: Merck (Singulair), Michelin, Royal Philips (Consumer Electronics division), Lockheed Martin, New York Lottery, Georgia-Pacific, Reuters