Jeff Vider Email & Phone Number

Impressions matter. They must be relevant to have purpose, timely to have consequence and impactful to have value. I’m a strategic, performance-driven and creative media thinker with a successful history of crafting and executing cohesive omni-channel strategies that create impact and fuel better business outcomes for my clients. The ways to triangulate, intercept and connect with people have never been more sophisticated or powerful than they are today. I love figuring out how all the pieces of this puzzle can fit together to create a purposeful communications strategy that’s informed and enriched with data, while maintaining contextual relevancy to drive persuasion throughout the consumer journey. My preparation to succeed revolves around triangulating the audiences that matter, interpreting their behavioral signals to discover the moments that matter and isolating their consumption habits to define the media that matter. I leverage my deep understanding of the media landscape, as well as consumer behavior and consumption, to deliver these fully interconnected plans across all traditional and digital channels.Given the wealth of qualitative and quantitative data that can be leveraged, synthesizing that information into actionable insights is essential towards confidently crafting strategies that can have the ability to drive traction, intent and conversion. I apply my analytic rigor towards not only finding the persuadable prospects, but also towards isolating the critical actions triggered from our campaigns to optimize against and enhance performance.Over my career, I’ve been privileged to have constructed holistic B2C & B2B communication plan strategies with both iconic and challenger brands across a wide variety of business sectors including: Audible, Liberty Mutual, L'Oréal, Merck, Michelin, New York Life, Nestlé Purina PetCare, Richemont, Tempur+Sealy, Terminix, Whirlpool Corporation and YES Network.As a leader, I champion and empower our talent to never be satisfied with the status quo, striving to outperform what came before. I also believe it’s equally important to cultivate a team culture where people feel valued and motivated, where they take pride in their work and see themselves as stakeholders who hold each other accountable for our collective success.Specialties: Consumer-Led Marketing & Strategic Media Planning, Outcome-Driven Analysis, Account & Team Management, Client Service & Relationship Building, Negotiation, Business Development, Market Research

Listed skills include Strategic Communications, Integrated Marketing, Digital Media, Media Planning, and 15 others.

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  University Of Delaware

  Bachelor'S