Caroline O'Neil Email & Phone Number

New York, Ny, Us

New York, United States

New York, New York, United States

Oversee a team balancing strategic planning as well as campaign performance insights, POVs, and analytical optimizations for endemic/programmatic display and video campaigns, out of home, print, and audio for fast paced clients including Takeda Pharmaceuticals and Virgin Voyages. Manage several projects at a time like creative changes, budgets, and reporting. Develop and activate media plans both annually and incremental by collaborating and negotiating with vendors, along with crafting detailed client presentations. Foster an environment of learning with junior team members. Co-Chair of the Emerging Professionals sector of Omnicom’s DE&I department.

New York, New York, United States

Supported Astellas pharmaceuticals and was responsible for billing, provided weekly reporting, and communicated daily, cultivating relationships with several vendors from campaign launch to recap. Used research reporting tools to monitor competitors in the space and keep a pulse on industry trends. Led status meetings with the client and creative agencies. In addition, assisted in creating various new business pitches.

New York, New York

Manage GEICO’s national TV marketing plan from planning stages, activation, and recap. Communicate daily with external partners & manage internal teams to ensure client needs are met.Oversee the planning and approval of custom linear and digital integrations with partners in accordance to client brand standards. Analyze competitive data & cultivated insights from media sources such as Nielsen for ad hoc, monthly and annual reports for external & internal stakeholders. Prepare quarterly deliverables, review billing packages, coordinate with traffic teams, update weekly status documents, organized internal & external meetings.

Greater Atlanta Area

• Produce, manage and develop creative materials and campaigns for multiple digital platforms• Leverage resources internally and externally to ensure timely delivery of digital materials• Troubleshoot Digital and Rich Media ads on diverse platforms• Serve as day-to-day resource for internal and external team members on all design questions, needs, troubleshooting and resolving issues• Build relationships across teams and departments• Proactively communicate with internal and external customers

Greater Atlanta Area

Supported sales initiatives by strategizing new business opportunities for prospective clients by forecasting and pricing media plans with corresponding sales presentations to promote new and enhance existing advertising partnerships and revenue opportunities.Created and maintained internal and external sales collateral to promote and enhance existing advertising partnerships and revenue opportunities across DawgNation, SEC Country, Land of 10, and DieHards. This sales collateral included HTML presentation, research one-sheeters for specific industries, and market metrics used to promote the growth in specific markets and increase sales interest.Coordinated day-to-day interactions with local, regional, and national clients by managing digital campaign fulfillment.

Greater Atlanta Area

New Haven, Connecticut

Conducted client research and conceptualized campaigns, wrote for websites, crafted social media posts, designed packaging, logos, and more for Spectrum, Uncle Julio's, Logitech, Stony Creek Brewery, Genican, Hope's Perfect, and Scandinavian Tobacco Group

Milledgeville, Georgia

After many years of Radio DJ, I became the Production Manager for the student run radio station. This involved everything from creating sweepers, organizing on air sponsorships, show introductions, to producing a biannual CD featuring local artists, all while leading a team of practicum students.

For my first semester of my junior year I was a part of the graphic design team of the student run public relations firm, Spectrum PR, a firm formed from PRSSA members. Our client was the Oconee River Greenway, a local park in Milledgeville, Georgia. I created snapchat geofilters, social media flyers, Facebook cover photos, and several designs to be printed on shirts, frisbees, water bottles, and dog collars because the client wanted to upgrade to sleek and modern merchandise.