Dina Stegon Email & Phone Number

• Lead marketing and business development efforts for a SaaS start-up to drive corporate brand awareness on the state and federal levels.
• Control and direct marketing budget.
• Oversaw the launch of a cloud government platform and developed cross-channel B2B marketing strategies.
• Plan and execute digital marketing campaigns across social media, search, display, email, and video.
• Oversee content calendar and content development for websites, blogs, press releases, case studies, whitepapers, thought leadership, social media, and video marketing.
• Plan and organize national corporate events, including industry trade shows, conferences, and sponsorships to include creation of product and explainer videos, corporate brand videos, marketing collateral and branded.

Pasadena, California

• Provided executive-level leadership with full P&L accountability for all business activities of the Publishing company to drive top and bottom-line growth.
• Oversaw strategic planning, events management, sales and marketing, production, distribution, and editorial processes by leading a cross-functional team of 30 employees.
• Hired, trained, and developed high-performing team players to advance print and digital products.
• Established partnerships with industry, community, and political leaders.
• Developed and managed budgets.
• Organized weekly management and staff meetings.

Pasadena, CA

• Steered the development and execution of sales, marketing, and business development strategies for Pasadena Weekly and Arroyo Monthly Magazine, six supplemental publications & special issues, and events.
• Oversaw the production of 70 issues and publications annually.
• Designed marketing strategies and content for digital advertising campaigns, B2B/B2C email marketing, and e-newsletters.
• Oversaw the development of media kits and marketing /promotional materials for sales teams, including sell sheets and direct mail pieces.
• Hired, trained, and managed high-performing advertising sales staff to achieve established sales targets.
• Planned and organized large-scale events from conception to completion for charitable fundraisers, which included formulating and managing event budget, leading promotional activities for the event, designing concepts.

• Established, managed, and expanded a start-up publishing company from scratch.
• Formulated and implemented operational, sales, marketing, and business development strategies to drive growth.
• Created and produced Luxury Living series of coffee table books in three markets in the Southern California region.
• Directed all aspects of day-to-day operations, including sales, marketing, finance, print production, human resources, administration, and vendor/customer relationships.
• Hired, trained, and supervised a team in three offices.
• Researched and analyzed market trends to identify new business opportunities.

Digital Marketing

Education record

Real Estate