Dina Stegon Email & Phone Number

• Lead marketing and business development efforts for a SaaS start-up to drive corporate brand awareness on the state and federal levels.• Control and direct marketing budget.• Oversaw the launch of a cloud government platform and developed cross-channel B2B marketing strategies.• Plan and execute digital marketing campaigns across social media, search, display, email, and video.• Oversee content calendar and content development for websites, blogs, press releases, case studies, whitepapers, thought leadership, social media, and video marketing.• Plan and organize national corporate events, including industry trade shows, conferences, and sponsorships to include creation of product and explainer videos, corporate brand videos, marketing collateral and branded swag.• Spearhead branding across websites, social media, and physical media for corporate and recruitment branding.• Engage with political leaders at the state level, US Department of Labor, House Ways and Means Committee, Senators, and Congressmen.• Hire, train, lead, and support a highly effective team of marketing professionals (both employees and freelance/contract).• Build relationships with key partners and stakeholders and nurture existing relationships.• Project manage the government RFP process and develop 500+ page proposals in collaboration with internal SME’s, technical writers, marketing, and leadership.

Pasadena, California

• Provided executive-level leadership with full P&L accountability for all business activities of the Publishing company to drive top and bottom-line growth.• Oversaw strategic planning, events management, sales and marketing, production, distribution, and editorial processes by leading a cross-functional team of 30 employees.• Hired, trained, and developed high-performing team players to advance print and digital products.• Established partnerships with industry, community, and political leaders.• Developed and managed budgets.• Organized weekly management and staff meetings.

Pasadena, Ca

• Steered the development and execution of sales, marketing, and business development strategies for Pasadena Weekly and Arroyo Monthly Magazine, six supplemental publications & special issues, and events.• Oversaw the production of 70 issues and publications annually.• Designed marketing strategies and content for digital advertising campaigns, B2B/B2C email marketing, and e-newsletters.• Oversaw the development of media kits and marketing /promotional materials for sales teams, including sell sheets and direct mail pieces.• Hired, trained, and managed high-performing advertising sales staff to achieve established sales targets.• Planned and organized large-scale events from conception to completion for charitable fundraisers, which included formulating and managing event budget, leading promotional activities for the event, designing concepts & themes, and producing content for event correspondence, collateral materials, social media, and web.• Built and maintained strong relationships with key clients, advertising agencies, and local charities & non-profit organizations.* Personally developed and managed a book of business of over $400K annually by prospecting new business opportunities and building lucrative relationships with key national clients.* Led the launch of three supplemental issues resulting in increasing the first-year revenue by 8% and driving yearly revenue increase by 10-20%.* Consistently exceeded annual projected budgets ranging from $2.5M-$3.8M (2008-2018)* Set unsurpassed sales records (2011-2018) for a single issue in the company’s 30-year history

• Established, managed, and expanded a start-up publishing company from scratch.• Formulated and implemented operational, sales, marketing, and business development strategies to drive growth.• Created and produced Luxury Living series of coffee table books in three markets in the Southern California region.• Directed all aspects of day-to-day operations, including sales, marketing, finance, print production, human resources, administration, and vendor/customer relationships.• Hired, trained, and supervised a team in three offices.• Researched and analyzed market trends to identify new business opportunities.• Coordinated with writers, organized educational content, and worked closely with editorial and design teams. • Set and exceeded quarterly and annual sales goals.* Second editions of Luxury Living had increased revenues by 55% (Orange County) and 75% (Palm Desert).* Generated revenue from reprints and book sales to Amazon, Barnes and Noble, and Borders bookstores.

Digital Marketing

Education record

Real Estate