Role Summary: Managing Global Alliances and MarketingKey Responsibilities Alliances & Partnerships• Partnership Development• Relationship and Partner Engagement• Collaboration Facilitation• Performance Monitoring and ReportingMarketing• Develop Marketing Strategies• Brand Management• Team Leadership• Digital Marketing• Content Management• Product MarketingGlobal & Domestic Event Participation• Event Planning, Booth Design… Show more Role Summary: Managing Global Alliances and MarketingKey Responsibilities Alliances & Partnerships• Partnership Development• Relationship and Partner Engagement• Collaboration Facilitation• Performance Monitoring and ReportingMarketing• Develop Marketing Strategies• Brand Management• Team Leadership• Digital Marketing• Content Management• Product MarketingGlobal & Domestic Event Participation• Event Planning, Booth Design, Product Demos, Lead Generation, Marketing Materials Creation, Event Promotion, Post-Event Follow-Up, and CoordinationMarket Research• Secondary Research• Ad Hoc Research• Competitor Tracking• New Product Development• Gartner EngagementAccomplishment• Established a Partner ecosystem from scratch.• Acquired 50+ global partners, building a strong sales pipeline and adding 20+ prominent clients• Received accolades from Global CEO for the contribution towards listing our product in Gartner Report• Recognized for valuable insights shared for new product development initiatives• Established a Market Research team from scratch• Rebuilt the marketing team. Show less

Role Summary: Managing Global Alliances and MarketingKey Responsibilities Alliances & Partnerships• Partnership Development• Relationship and Partner Engagement• Collaboration Facilitation• Performance Monitoring and ReportingMarketing• Develop Marketing Strategies• Brand Management• Team Leadership• Digital Marketing• Content Management• Product MarketingGlobal & Domestic Event Participation• Event Planning, Booth Design… Show more Role Summary: Managing Global Alliances and MarketingKey Responsibilities Alliances & Partnerships• Partnership Development• Relationship and Partner Engagement• Collaboration Facilitation• Performance Monitoring and ReportingMarketing• Develop Marketing Strategies• Brand Management• Team Leadership• Digital Marketing• Content Management• Product MarketingGlobal & Domestic Event Participation• Event Planning, Booth Design, Product Demos, Lead Generation, Marketing Materials Creation, Event Promotion, Post-Event Follow-Up, and CoordinationMarket Research• Secondary Research• Ad Hoc Research• Competitor Tracking• New Product Development• Gartner EngagementAccomplishment• Established a Partner ecosystem from scratch.• Acquired 50+ global partners, building a strong sales pipeline and adding 20+ prominent clients• Received accolades from Global CEO for the contribution towards listing our product in Gartner Report• Recognized for valuable insights shared for new product development initiatives• Established a Market Research team from scratch• Rebuilt the marketing team. Show less

Role Summary: Managing Market Research & Marketing for US RegionMarketing:• Targeted Outreach: Executed industry-specific email campaigns to engage customers and drive conversions.• Digital Marketing: Managed websites and digital channels, SEO, SMM, analyzing performance data for strategy optimization.• Content Management: Developed content strategies (e.g., website content, email templates, whitepapers, data sheets, blogs, and videos) to engage target… Show more Role Summary: Managing Market Research & Marketing for US RegionMarketing:• Targeted Outreach: Executed industry-specific email campaigns to engage customers and drive conversions.• Digital Marketing: Managed websites and digital channels, SEO, SMM, analyzing performance data for strategy optimization.• Content Management: Developed content strategies (e.g., website content, email templates, whitepapers, data sheets, blogs, and videos) to engage target audiences.• Product Marketing: Led product launch strategies and promotional activities.Market Research:• Contact Database: Utilized various database tools to build and manage targeted lists for each product.• Secondary Research: Conducted industry, market, and competitor analysis through existing data sources.• Ad Hoc Research: Performed on-demand research to meet immediate business needs.• Competitor Tracking: Monitored competitor activities, trends, and strategies.Accomplishment• Increased open rates by 200% through compelling content and optimized send times.• Improved click-through rates (CTR) by 7% via engaging content and clear calls to action, resulting in increased website traffic.• Effectively utilized tools to build a contact database of over 150,000 companies for field service management software• Received appreciation from VP Business Development for contributions for ad hoc research activities, competitor analysis, and the support for adding 23 customers through email campaigns.Products & Services Managed:• FieldPower (Field Service Management Software); BankCompanion (Mobile Banking Software); TalentFlow (Applicant Tracking Software); CLM Mechanix (Pharma Marketing Software; Silvanus 360(Recycling Management Software; Microsoft SharePoint; and Microsoft Dynamics Show less

Role• Secondary Research: Profiling companies, Competitors and tracking industries• Responding to Ad hoc research requests from sales and marketing teams• Performing news runs• Contact database building as per the requested criteria using databases• Extracting information using research databases and customising as per the requirementsAccomplishment• Established a research process set up in Chennai office to support US offices and satisfied research requirements… Show more Role• Secondary Research: Profiling companies, Competitors and tracking industries• Responding to Ad hoc research requests from sales and marketing teams• Performing news runs• Contact database building as per the requested criteria using databases• Extracting information using research databases and customising as per the requirementsAccomplishment• Established a research process set up in Chennai office to support US offices and satisfied research requirements of Business Development Managers, Marketing Managers, and Principals in the company Show less

• Providing inputs for investment analysis and advisory • Providing / Supporting Industry analysis, Market analysis, Competitor analysis, Company profiles• Tracking M&A across globe and industries and monitoring companies, markets, industries, etc., for assisting investment research• Extracting information using research databases and customising as per the requirements• Supporting the marketing and business development team

• Monitoring and tracking corporate actions and recent developments like merger & acquisition, bankruptcy, name change, news, events, etc.• Generating research reports• Extracting information using research databases and customising as per the requirements• Identifying corporate hierarchy and mapping the related entities in the company tree