Career focus has been developing structured channel and direct go to market models, channel enablement programs and winning customer engagement strategies for businesses who are at various stages of growth and scale across the region. Founded and led the transition of LifeLogger from a seed funded start-up to a scaled-up division within a Los Angeles based public company under the CBS Corporation and Showtime Networks Group.In the Telecoms and Aviation industry, held senior leadership roles developing and nurturing new ancillary products with an objective to increase yield and diversify declining traditional revenue streams.Prior to joining the rocket ship that is Serko, I was a part of the executive team at Viostream, a Sydney based SaaS business serving some of the region's largest Government and Commercial customers through Tier 1 and 2 Channel Partners.I thrive as part of a self-organising team, operate well with autonomy and engage effectively across internal and external stakeholders. I aim to be a part of a dynamic team who share a passion and understanding of emerging technologies, to lead entrepreneurially and to creatively break new ground together to deliver world-class results for Customers .“If you want to build a ship, don't drum up the men and women to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea”.Purpose + Culture + Autonomy = (Results)n
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Vp, Revenue AnzSerkoSydney, Nsw, Au -
Head Of Global Channel ManagementSerko Ltd. May 2023 - PresentSydney, New South Wales, Australia -
Head Of Partner DevelopmentSerko Ltd. Dec 2018 - PresentSydney, AustraliaAt Serko, our mission is to make the process of booking, managing and reconciling business travel and expenses, a better experience with our platform, Zeno.We are an NZX 50 and ASX listed technology company with 5 offices across USA, China, Australia and New Zealand.Today, more than 6,000 corporate customers globally rely on our technology to help them manage their corporate travel programs and make sense of their corporate expenses. By the numbers, more than 3 million travellers rely on Serko's products and more than US4.5billion of travel spend is transacted on our platform every year through 4 million+ bookings. -
Director Of New Business & PartnershipsViostream May 2017 - Sep 2018AustraliaLed Viostream’s achievement of annual SaaS revenue growth objectives by converting new customers to Viostream subscriptions, and gaining support of Channel, Technology and ISV Accountable for the development of a high performing New Business sales team, overseeing Sales and Channel Sales functions within the business. Set sales goals and quotas, built annual sales plans, developed channel partnerships with Tier 1 and 2 resellers, whilst working alongside other directors to formulate the broader corporate strategy.• Largest sale contract value in history of the company• Achieved 96% YoY sales growth during challenging market and corporate conditions across Federal, State Government and Commercial enterprises• Awarded Employer of Choice Winner for 2018 by the Australian Business Awards• Identified and developed new distribution channels with SI partners such as Optus Business, Oakton and Dimension DataManagement of all marketing and lead generation functions both internally and through outsourced capabilities. With the guidance of our partner agency, G2M Solutions, mapped our buyer’s journey and aligned sales and marketing efforts according to each stage of their journey so buyers elect into a sales conversation with us rather than us trying to pull them across the line. -
Head Of Partnerships | Channel & Alliance PartnersViostream Jul 2014 - May 2017Sydney, AustraliaIdentified and led strategic partnerships with:• Meeting Centre solution providers; Pexip, Communicloud• WAN Op and P2P eCDN solution providers; Riverbed, Silver Peak,Kollective• Channel Partnerships; Optus Business, Dimension Data -
Group Head Of Business Development, Ancillary IncomeAirasia Aug 2013 - 2014South East Asia’s local airline and voted the World’s Best Low-Cost Airline 6 years running, AirAsia connects people and places across 100 destinations spanning over 22 countries.My role with the group was to productise and nurture new product categories, increase conversion from existing channels and reduce costs across key revenue streams. The objective was to earn the yield from higher load factors and grow ancillary income by ~30% across the AirAsia group. I oversaw the business modeling and implementation for the airline’s next generation of ancillary products - inflight entertainment and connectivity services, duty free eCommerce sales and the transformation of the group’s frequent flier program into a loyalty and payment solution leveraging the customer base in the wider group of businesses. -
Ecommerce & PaymentsMaxis Jan 2012 - Jul 2013MalaysiaProduct P&L owner of Financial Service products which were taken to market by Enterprise and Consumer business units:Grew Maxis Insurance offerings into three strategic pillars relevant to Maxis’ own line of businesses; Protecting your Device, Protecting your Home and Protecting You. Optimised the activation experience of these products, embedding uniquely mobile operator propositions into the policies, leading to exponential QoQ growth with an achievement of 450% EOY sales growth.Identified and forged deep partnerships with online retail storefronts (Zalora, Rakuten) and established payments enablers (Visa, Fundamo) - co-branded online storefront, payment gateway strategy, merchant acquisition, bill payment.Other projects: NFC deployment with Touch n’ Go, Stored Value Wallet -
Head Of New Products, Emerging ProductsMaxis Nov 2008 - Feb 2012Led the conceptualization and execution of Maxis’ cross platform digital media offerings:MYLAUNCHPADKickstarted the site in Oct 2009 and spearheaded the implementation towards the platform being independently ranked as the #2 most visited site by 2012.Nurtured strategic partnerships with content providers (iProperty, TripAdvisor) and publishing partners (Digital Five and Fetch TV) towards serving end-customers across mobile, tablets, PCs and TVs.FINDER301Ideated and championed the service with a startup hat on which saw the service become Malaysia's first location based directory service serving over 2m customers.o Finalist at London Mobile Entertainment Forum Awards 2010 http://dine.sh/-meffyso Forged strategic collaboration with Wikitude to embed augmented capabilities into our apps http://dine.sh/-wikitudeo Evolved into Maxis’ existing FindIt classifieds product http://findit.com.my -
Commercial DirectorProelite (My), Part Of Showtime Networks And Cbs 2006 - 2008Greater Los Angeles AreaLed the transition from early stage startup, LifeLogger, to a 34 man division within a fully owner subsidiary of CBS Corporation.Secured regional services contracts with digital and brand agencies (TBWA, Ogilvy, XM Asia) for the conceptualisation, development and maintenance of social networking and online brand campaigns for a range of customers, including Nike, Nokia, Astro, Levi's, Motorola.
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Founder, Vp Business DevelopmentLifelogger 2004 - 2008Secured RM2.4 million in seed funding.Launched LifeLogger as a breakthrough multimedia & mobile blogging platform with a leading mobile operator (DiGi-Telenor) in January 2005.Commended by TechTV’s Leo Laporte as “The perfect web app to log your life online.”, and Business Week highlighted LifeLogger as a “Top 8 recommended blogging tools of 2006”.Sold LifeLogger to ProElite, Inc. a Los Angeles-based entertainment and media company focused on producing Mixed Martial Arts (MMA) events. CBS Corporation (via Showtime Networks) is a shareholder of ProElite, Inc.
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FounderOrientations Network Sdn Bhd 2003 - 2008VC funding, ad-based wifi startup & eventually, the launch of one of Malaysia’s first Web 2.0 services, LifeLogger
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Ecrm ConsultantNeuroweb 2001 - 2003Where I broke my bones and fell in love with Digital.Project management, business modelling and strategy for multiple Internet Services Providers and financial services companies.
Dinesh Kumar Education Details
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Engineering -
Methodist College, Kuala LumpurScience
Frequently Asked Questions about Dinesh Kumar
What company does Dinesh Kumar work for?
Dinesh Kumar works for Serko
What is Dinesh Kumar's role at the current company?
Dinesh Kumar's current role is VP, Revenue ANZ.
What schools did Dinesh Kumar attend?
Dinesh Kumar attended Oxford Brookes University, Methodist College, Kuala Lumpur.
Who are Dinesh Kumar's colleagues?
Dinesh Kumar's colleagues are Carolyn Jubber, Matt Eden, Lihui Ye, Keryn Christiansen, Nicole Barnett, Cherry Lu, Alexander Su.
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Dinesh Kumar
Greater Melbourne Area3gmail.com, hitachi-powergrids.com, siemens.com -
Dinesh Kumar
Business Analytics Student At The University Of Western Australia| Ex-Intern At Aditya Birla Housing Finance Limited And The University Of Western Australia| University Of Delhi GraduatePerth, Wa -
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Dinesh Kumar
Sydney, Nsw
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