Dipa Iyer Email & Phone Number

London, GB

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

• Reporting to the Performance Marketing Manager and responsible for lead growth and traffic across PPC, along with the management of site analytics (implementation, testing and reporting) in a B2C environmentKey.
• Managing PPC accounts and adhering to CPE targets while generating additional enquiries from consumers
• Analytics and Tag Manager maintenance
• Managing and upgrading referral links to grow back links and improve conversions from referral… Show more Reporting to the Performance Marketing Manager and responsible for lead growth and traffic across PPC, along.
• Managing and upgrading referral links to grow back links and improve conversions from referral websites
• Liaising with development and product teams on UX design, site navigation and conversion optimisation.

London, United Kingdom

Working towards Paid Search Management on Adwords for P&G owned Victoria 50 and P&G Health Care BrandsEnsuring optimum budget pacing so as to achieve budget targets while sticking to other KPI targets for the accountsKeeping up account relevancy and quality using various optimisation methodsClient communication for approvals and query resolutionRegular.

London, United Kingdom

London, United Kingdom

Email Campaigns: This was one of the major sources of sales generation from existing customers. Weekly email campaigns were sent, the concept and content for which was my responsibility. I have had an average open rate of 10% for my campaigns and even 20% on some.Content: All content for new products to be added to the website, marketing insert, banner.

London, United Kingdom

Branding: The marketing strategy that I created here helped standardise communication even if it was a simple email reply. Marketing Strategy: I developed a comprehensive Marketing Strategy where Encoretel worked towards developing more Channel Partners to increase its customer base. Content Management: New content was created for everything from website.

Mumbai Area, India

Communications Lead – Capgemini University – Global, internal communications and marketing of all training programs organized by Capgemini University. Editorial Skills: Articles were my main tool of promotion at Capgemini and most popular too with almost every article getting into the list of top 5 most read articles on the company intranet.Social Media.

Mumbai Area, India

Manager – Marketing & Customer Care - B2B Marketing for Software products and Services and head of the all India Marketing and corporate communications team along with a team of 5 executives. Editorial Skills: I have written or edited content for 4 websites, 3 sets of brochures and sales kit and countless email and SMS campaigns that have added value to.

Mumbai Area, India

• Department Management: Guiding a team of 20 members and 4 team leaders as the head of the apparels department. In this role I was not just responsible for sales but also merchandising, display and promotional campaigns.
• Inventory Management: I was responsible for the inventory management of the entire store using MMS and JDA software. I prepared quarterly schedule for the counting process and generated processes to control Shrinkage.
• Store process Audits:… Show more
• Store process Audits: Conducted Monthly Audits for the store to follow-up on compliance of SOP. Show less

Master Of Management Studies, Marketing, 72%

Bachelor Of Engineering, Electronics & Telecommunications, 62%