Dipa Iyer Email & Phone Number

London, Gb

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

Reporting to the Performance Marketing Manager and responsible for lead growth and traffic across PPC, along with the management of site analytics (implementation, testing and reporting) in a B2C environmentKey responsibilities include:• Managing PPC accounts and adhering to CPE targets while generating additional enquiries from consumers• Analytics and Tag Manager maintenance• Managing and upgrading referral links to grow back links and improve conversions from referral… Show more Reporting to the Performance Marketing Manager and responsible for lead growth and traffic across PPC, along with the management of site analytics (implementation, testing and reporting) in a B2C environmentKey responsibilities include:• Managing PPC accounts and adhering to CPE targets while generating additional enquiries from consumers• Analytics and Tag Manager maintenance• Managing and upgrading referral links to grow back links and improve conversions from referral websites• Liaising with development and product teams on UX design, site navigation and conversion optimisation.• Establishing and working on our attribution modelling to establish and improve the cost of acquisition• Regular reporting of site usage using google analytics to generate useful and actionable insights Show less

London, United Kingdom

Working towards Paid Search Management on Adwords for P&G owned Victoria 50 and P&G Health Care BrandsEnsuring optimum budget pacing so as to achieve budget targets while sticking to other KPI targets for the accountsKeeping up account relevancy and quality using various optimisation methodsClient communication for approvals and query resolutionRegular reporting on account performance and suggestions for better PPC performanceCo-ordinating with the off-shore team to ensure… Show more Working towards Paid Search Management on Adwords for P&G owned Victoria 50 and P&G Health Care BrandsEnsuring optimum budget pacing so as to achieve budget targets while sticking to other KPI targets for the accountsKeeping up account relevancy and quality using various optimisation methodsClient communication for approvals and query resolutionRegular reporting on account performance and suggestions for better PPC performanceCo-ordinating with the off-shore team to ensure smooth communication and task managementBuilding toolkits for new accounts keeping traffic and relevancy in mind Show less

London, United Kingdom

London, United Kingdom

Email Campaigns: This was one of the major sources of sales generation from existing customers. Weekly email campaigns were sent, the concept and content for which was my responsibility. I have had an average open rate of 10% for my campaigns and even 20% on some.Content: All content for new products to be added to the website, marketing insert, banner copy etc. were written by me. Social Media: I was instrumental in reviving the social media strategy and blogs for Feel Good… Show more Email Campaigns: This was one of the major sources of sales generation from existing customers. Weekly email campaigns were sent, the concept and content for which was my responsibility. I have had an average open rate of 10% for my campaigns and even 20% on some.Content: All content for new products to be added to the website, marketing insert, banner copy etc. were written by me. Social Media: I was instrumental in reviving the social media strategy and blogs for Feel Good Contacts hosting monthly campaigns and getting the followers to converse with the brand on various Social Media platforms.Price Comparison & Affiliate Marketing: Price Comparison websites were being tracked to ensure that the website was getting valid traffic from them and bids were managed accordingly by me. Getting new affiliate partners on board for marketing the Feel Good Contacts website. Weekly reports were created to follow up on performance and to ensure that the client was getting hits on the website and only valid claims were being paid for. Show less

London, United Kingdom

Branding: The marketing strategy that I created here helped standardise communication even if it was a simple email reply. Marketing Strategy: I developed a comprehensive Marketing Strategy where Encoretel worked towards developing more Channel Partners to increase its customer base. Content Management: New content was created for everything from website to blogs and other marketing collateral. The brand image was kept in mind while writing content making the company a wholesome… Show more Branding: The marketing strategy that I created here helped standardise communication even if it was a simple email reply. Marketing Strategy: I developed a comprehensive Marketing Strategy where Encoretel worked towards developing more Channel Partners to increase its customer base. Content Management: New content was created for everything from website to blogs and other marketing collateral. The brand image was kept in mind while writing content making the company a wholesome brand.Process planning: The leads management process that I introduced helped Encoretel build up their lead base and maintain precise records that would convert into sales in due course. A CRM system was employed to ensure continuous and correct follow – up with leads. Show less

Mumbai Area, India

Communications Lead – Capgemini University – Global, internal communications and marketing of all training programs organized by Capgemini University. Editorial Skills: Articles were my main tool of promotion at Capgemini and most popular too with almost every article getting into the list of top 5 most read articles on the company intranet.Social Media Skills: I introduced Yammer to University Communications methods and featured on the list of top - 20 people on Capgemini… Show more Communications Lead – Capgemini University – Global, internal communications and marketing of all training programs organized by Capgemini University. Editorial Skills: Articles were my main tool of promotion at Capgemini and most popular too with almost every article getting into the list of top 5 most read articles on the company intranet.Social Media Skills: I introduced Yammer to University Communications methods and featured on the list of top - 20 people on Capgemini Yammer for maximum followers. This coupled with the articles immensely increased the course subscriptions.Marketing Campaign Management: Implementation of a promotions plan for the Business Etiquettes course was one such project and very successful. There was a 100% increase in subscriptions for their courses in the first month of the communication implementation. Content Management: I revamped all available content for the university ensuring that everything followed the new brand and communications standards. Everything including email responses was made to look like it belonged to Capgemini University. Show less

Mumbai Area, India

Manager – Marketing & Customer Care - B2B Marketing for Software products and Services and head of the all India Marketing and corporate communications team along with a team of 5 executives. Editorial Skills: I have written or edited content for 4 websites, 3 sets of brochures and sales kit and countless email and SMS campaigns that have added value to the overall Marketing strategy of QLC.Website Management & SEO: I managed 4 websites that had Joomla based Web… Show more Manager – Marketing & Customer Care - B2B Marketing for Software products and Services and head of the all India Marketing and corporate communications team along with a team of 5 executives. Editorial Skills: I have written or edited content for 4 websites, 3 sets of brochures and sales kit and countless email and SMS campaigns that have added value to the overall Marketing strategy of QLC.Website Management & SEO: I managed 4 websites that had Joomla based Web administration. I also worked on SEO for all the websites which showed results in the form of additional leads from the website.Channel Marketing: With the Channel Marketing schemes and promotions, I managed to revive most of the defunct partners and added to the business and revenue of QLC.Leads Management: Strict Leads Management made follow up simple and helped the sales team, close most of the marketing generated leads. This increased leads conversion by over 30%.Data Mining and Reporting: Monthly reports that analyzed various efforts of Marketing and Sales ensured that Marketing efforts were concentrated on the right areas. This not only increased the number of leads generated but also saved spending in wrong areas ensuring maximum ROI.Media Planning and Social Media Marketing: I introduced two new magazines for regular print advertizing and initiated the Social Media Planning for all brands at QLC. The media planning added to the leads generation by 10% every month. Show less

Mumbai Area, India

• Department Management: Guiding a team of 20 members and 4 team leaders as the head of the apparels department. In this role I was not just responsible for sales but also merchandising, display and promotional campaigns to aid sales.• Inventory Management: I was responsible for the inventory management of the entire store using MMS and JDA software. I prepared quarterly schedule for the counting process and generated processes to control Shrinkage at the store.• Store process Audits:… Show more • Department Management: Guiding a team of 20 members and 4 team leaders as the head of the apparels department. In this role I was not just responsible for sales but also merchandising, display and promotional campaigns to aid sales.• Inventory Management: I was responsible for the inventory management of the entire store using MMS and JDA software. I prepared quarterly schedule for the counting process and generated processes to control Shrinkage at the store.• Store process Audits: Conducted Monthly Audits for the store to follow-up on compliance of SOP. Show less

Master Of Management Studies, Marketing, 72%

Bachelor Of Engineering, Electronics & Telecommunications, 62%