I am an experienced Risk Analyst with a proven track record in managing and optimising digital content for high-traffic platforms. Skilled in developing and executing strategic promotions that drive customer acquisition and retention. Adept at collaborating with cross-functional teams to enhance user experience and engagement. Strong analytical abilities to assess market trends and customer behaviour, ensuring compliance with regulatory standards. I have over 23 years experience in the wagering and entertainment industry. I have proven skills in Risk Management, Strategic Planning, Content Planning, Content Scheduling, Data Analytics, Business Development, Media and Marketing Strategy, Social Media content. I currently manage the Trading Content across our platforms including App, Website, Social Media and on course. Planning and Scheduling key sporting and racing event’s into our calendar helps ensure our customers receive the best possible experience when using our platforms. I have a regular interview on SKY radio helping to promote our product to the wider audience. I have proven project delivery skills, often working on multiple projects at once and maintaining constant communication with all key stakeholders. A recent example of this is the production of a major promotional trading document (using multiple GM inputs) for Tabcorp which is now incorporated into every day use. I am a Graduate from The Australian National University.